General Manager of online retailer. Responsible for business strategy, marketing, creative, content, artist partnerships, site merchandising, sales and promotional strategy.• Led transformation and managed business stuck in an unprofitable position • Developed a new, profitable business model focused on content and diversified revenue streams - increased profitability by 75%

Brand strategy lead. Managed core marketing team and all external agencies focused on customer engagement, CRM, advertising, media and social platforms across all product categories.• Partnered with video game publishers and collectible vendors to develop omnichannel product launch strategies and lifecycle management support • Led cross-functional teams to develop seasonal promotions supported through paid, owned and earned communication channels and delivered integrated marketing and promotions calendar• Spearheaded brand media and advertising efforts for GameStop across all marketing initiatives – oversaw $50M+ brand media budget plus vendor media contributions of $30M+ annually• Launched new experiential retail prototypes – increased revenue by 30% vs. control market stores

Senior marketing team member responsible for coalition loyalty program at over 10,000 participating Shell stations nationwide• Led branding and marketing strategy for all core rewards pillars• Oversaw all new program partnerships including Shell, MasterCard, and Caesars Entertainment• Developed and launched first private label credit card program

Brand and Consumer Engagement Account Support for multiple brands and departments at Frito-Lay and PepsiCo, North America. Participated in annual brand business planning and promotional program development.• Provided account support during concept, development and execution of Lay’s largest and most successful promotional campaign, Lay’s Local (results: Lay’s was named largest growing brand in North America)• Served as primary contact to Frito-Lay North America’s Innovation Department, responsible for brand creative and future product innovation across entire Frito-Lay brand portfolio• Managed multi-million-dollar PepsiCo Innovation Summits from development through execution both for North America and Global business units

Shopper Marketing Account Support for Information Technology and Audio Product Divisions for Sony Electronics.