Elizabeth Sheehan Email & Phone Number

Armonk, New York, Ny, Us

Presently, I lead a team of Analyst Relations (AR) professionals focused on AI for code, AI agents and intelligent automation. We are tasked with educating industry analysts on IBM's vision and capabilities in these areas, while also providing our GTM and PM teams with analyst insights on the future of work.

Armonk, New York, Ny, Us

Interviewed tier 1 clients and write their digital transformation stories. Owned cross-functional review and approval process within IBM and at each client organization. Published multiple stories featuring clients such as BBC Studios, City of Rome, and J. B. Hunt.

Armonk, New York, Us

2021 - 2023: Director, Customer Marketing2018 - 2020: Senior Manager, Digital Marketing and Demand Generation• In collaboration with Turbonomic senior management, developed strategy and implementation plan for customer marketing group tasked with increasing product adoption and accelerating cross-sell opportunities.• Designed and built client advocacy program for Turbonomic. Tactics included: establish a cross-functional recruitment process and standardize communications. • Owned end-to-end execution of Turbonomic webinar program. Tactics included: email marketing, social media promotion and sales enablement. • Supported transition to Account Based Marketing (ABM) model at Turbonomic. Oversaw the development of quarterly marketing program plan and owned email marketing, digital media, website content management, and marketing reporting.

Boston, Massachusetts, Us

2016 - 2018: Senior Associate, Marketing Operations2014 - 2016: Associate, Marketing Operations2013 - 2014: Analyst, Marketing Operations• Oversaw day-to- day operations of 7-member team based in the United States and India. Supported marketing programs targeting tier 1 clients. Tactics included: promotional email deployment, campaign tracking and marketing process optimization.• Implemented lead scoring model. Oversaw development and testing of extensive changes to lead routing for all digital marketing channels. Drove a 550-basis point improvement in the sales team’s meeting to win rate.• Owned market intelligence data extracts for the entire marketing organization. Standardized SQL queries and refined team processes through 1:1 coaching. Improved turnaround time on data extract requests by 90%.• Supported launch of new digital advertising program. Built reports in Salesforce.com to monitor account engagement. Conducted training to educate sales team on how to handle leads generated via this channel.

Worldwide, Oo

Managed all speakers’ pipeline forecasting and analysis through Salesforce.com. Developed target lists and drove monthly outreach for business development team of 5. Created customized collateral to facilitate speaker selection process of potential clients.

Cambridge, Massachusetts, Us

Cold-called independently sourced leads and conducted needs assessment calls with prospective clients. Advised on inbound marketing best practices of search engine optimization, lead nurture and email marketing. Performed independent product demonstrations and closed sales.

Boston, Ma, Us

Executed planning of 10 regional promotional events by developing the games (scavenger hunts) on-site.

Boston, Ma, Us

Conducted research to assess social media landscape for food and beverage client. Assisted with search engine optimization, pay per click advertising and web analytics for hospitality client.

Boston, Ma, Us

Conducted needs-assessment calls, product demonstrations and purchase order negotiations for University product.

Master Of Business Administration, High Honors, Marketing And Finance

Bachelor Of Arts, Magna Cum Laude, Anthropology And Entrepreneurial Leadership

Visiting Student

Valedictorian, Class Of 2007