Elizabeth Sheehan work email
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Data-driven marketing and communications leader with proven track record managing teams and delivering results in client advocacy, digital marketing and operations. Experienced in healthcare and technology. Recognized for collaborative client-centric approach and commitment to operational excellence. Demonstrated ability to influence stakeholders across the organization and implement global programs that drive awareness and increase revenue. Please see samples of my work on client stories below.
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Team Lead, Analyst RelationsIbm Mar 2024 - PresentArmonk, New York, Ny, UsPresently, I lead a team of Analyst Relations (AR) professionals focused on AI for code, AI agents and intelligent automation. We are tasked with educating industry analysts on IBM's vision and capabilities in these areas, while also providing our GTM and PM teams with analyst insights on the future of work. -
Automation Portfolio Lead, Client StoriesIbm Oct 2021 - Mar 2024Armonk, New York, Ny, UsInterviewed tier 1 clients and write their digital transformation stories. Owned cross-functional review and approval process within IBM and at each client organization. Published multiple stories featuring clients such as BBC Studios, City of Rome, and J. B. Hunt.
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Director, Customer MarketingIbm Turbonomic Mar 2018 - Sep 2021Armonk, New York, Us2021 - 2023: Director, Customer Marketing2018 - 2020: Senior Manager, Digital Marketing and Demand Generation• In collaboration with Turbonomic senior management, developed strategy and implementation plan for customer marketing group tasked with increasing product adoption and accelerating cross-sell opportunities.• Designed and built client advocacy program for Turbonomic. Tactics included: establish a cross-functional recruitment process and standardize communications. • Owned end-to-end execution of Turbonomic webinar program. Tactics included: email marketing, social media promotion and sales enablement. • Supported transition to Account Based Marketing (ABM) model at Turbonomic. Oversaw the development of quarterly marketing program plan and owned email marketing, digital media, website content management, and marketing reporting. -
Senior Associate, Marketing OperationsAthenahealth May 2013 - Mar 2018Boston, Massachusetts, Us2016 - 2018: Senior Associate, Marketing Operations2014 - 2016: Associate, Marketing Operations2013 - 2014: Analyst, Marketing Operations• Oversaw day-to- day operations of 7-member team based in the United States and India. Supported marketing programs targeting tier 1 clients. Tactics included: promotional email deployment, campaign tracking and marketing process optimization.• Implemented lead scoring model. Oversaw development and testing of extensive changes to lead routing for all digital marketing channels. Drove a 550-basis point improvement in the sales team’s meeting to win rate.• Owned market intelligence data extracts for the entire marketing organization. Standardized SQL queries and refined team processes through 1:1 coaching. Improved turnaround time on data extract requests by 90%.• Supported launch of new digital advertising program. Built reports in Salesforce.com to monitor account engagement. Conducted training to educate sales team on how to handle leads generated via this channel. -
Sales Associate For Monitor Talent, Formerly Of Monitor DeloitteDeloitte Mar 2012 - Apr 2013Worldwide, OoManaged all speakers’ pipeline forecasting and analysis through Salesforce.com. Developed target lists and drove monthly outreach for business development team of 5. Created customized collateral to facilitate speaker selection process of potential clients. -
Business Development RepresentativeHubspot Feb 2011 - Mar 2012Cambridge, Massachusetts, UsCold-called independently sourced leads and conducted needs assessment calls with prospective clients. Advised on inbound marketing best practices of search engine optimization, lead nurture and email marketing. Performed independent product demonstrations and closed sales. -
Event Execution InternLevelup (Fka Scvngr) Jun 2010 - Aug 2010Boston, Ma, UsExecuted planning of 10 regional promotional events by developing the games (scavenger hunts) on-site. -
Marketing InternGenuine Interactive Sep 2009 - Dec 2009Boston, Ma, UsConducted research to assess social media landscape for food and beverage client. Assisted with search engine optimization, pay per click advertising and web analytics for hospitality client. -
Business Development InternLevelup (Fka Scvngr) Jun 2009 - Aug 2009Boston, Ma, UsConducted needs-assessment calls, product demonstrations and purchase order negotiations for University product.
Elizabeth Sheehan Skills
Elizabeth Sheehan Education Details
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Questrom School Of Business, Boston UniversityMarketing And Finance -
Tufts UniversityAnthropology And Entrepreneurial Leadership
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The University Of EdinburghVisiting Student
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North Andover High SchoolClass Of 2007
Frequently Asked Questions about Elizabeth Sheehan
What company does Elizabeth Sheehan work for?
Elizabeth Sheehan works for Ibm
What is Elizabeth Sheehan's role at the current company?
Elizabeth Sheehan's current role is Corporate Affairs and Advocacy.
What is Elizabeth Sheehan's email address?
Elizabeth Sheehan's email address is el****@****mic.com
What is Elizabeth Sheehan's direct phone number?
Elizabeth Sheehan's direct phone number is +178164*****
What schools did Elizabeth Sheehan attend?
Elizabeth Sheehan attended Questrom School Of Business, Boston University, Tufts University, The University Of Edinburgh, North Andover High School.
What are some of Elizabeth Sheehan's interests?
Elizabeth Sheehan has interest in Plant Based Cooking, Running, Bikram Yoga.
What skills is Elizabeth Sheehan known for?
Elizabeth Sheehan has skills like Online Marketing, Salesforce.com, Sql, Marketo, Eloqua, Crm, Lead Generation, Analysis, Process Improvement, Project Management, Marketing Operations, Email Marketing.
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