Lead the strategic sessions with our staff to create our company mission, vision, values and voice. Redesigned and relaunched the website.Completed a successful transfer of our CRM software after 10 years of use ensuring all data was migrated appropriately and that all listings were formatted consistently and correct.

Managed the Holiday team and portfolio ($70MM). Achieved year over year sales growth of +19% and advanced the Lindt Holiday manufacturer ranking above Ghirardelli for the first time in company history.Analyzed business, category, and competitor performance to make informed adjustments to innovation and sell-in strategies. Managed over 100 product adjustments including discontinuations, existing product updates, and new item launches in order to optimize the Holiday… Show more Managed the Holiday team and portfolio ($70MM). Achieved year over year sales growth of +19% and advanced the Lindt Holiday manufacturer ranking above Ghirardelli for the first time in company history.Analyzed business, category, and competitor performance to make informed adjustments to innovation and sell-in strategies. Managed over 100 product adjustments including discontinuations, existing product updates, and new item launches in order to optimize the Holiday portfolio.Created a 360 degree annual plan focused on innovation, partnerships, and retailer-specific point-of-sale strategies. Show less

Conducted research on consumer snacking needs to inform innovation and alter campaign messaging for a culinary-inspired, nutrition bar, which was most notably in Walmart. Developed fact-based selling stories to support retailer joint business planning and sell-in meetings, resulting in distribution gains.Managed the digital agency and completed a website redesign, which increased traffic and resulted in year over year channel growth.

Managed the innovation team which launched our Nutrition Bars multipack which generated $500k in revenue at one retailer. Analyzed product performance and made recommendations to "fix the mix" on an annual basis.Acted as a Brand Ambassador for Sahale Snacks in all online channels. Increased click through rates on the website, improved customer retention through email campaigns, and amplified customer acquisition on social media via sweepstakes and social sponsorships.Managed a… Show more Managed the innovation team which launched our Nutrition Bars multipack which generated $500k in revenue at one retailer. Analyzed product performance and made recommendations to "fix the mix" on an annual basis.Acted as a Brand Ambassador for Sahale Snacks in all online channels. Increased click through rates on the website, improved customer retention through email campaigns, and amplified customer acquisition on social media via sweepstakes and social sponsorships.Managed a sampling campaign across fours states and five cities which successfully handed out 260k samples of Sahale Snacks products. Show less

Implemented a new oven card technology which saved the company over $1MM, annually.Commercialized the Chicken Sausage Wrap in Canada, and launched new items in the US.Reported on the business weekly with enhanced analysis on product launches or promotional periods.

Researched social media platforms and mobile technologies to inform the comprehensive 2011 social media plan, and presented recommendations to the Hanes VP to increase awareness, impressions, and sales through online channels.

Created a 3-touch-point print campaign which improved customer acquisition and retention.Negotiated 2009 media contracts with 15 local publications while decreasing spend by $8,000.Developed and implemented manager training to increase product knowledge and job performance at each Brand location.