Director of Marketing & Sales Manager• Preformed in depth market research, gaining market share, positioning the company for growth and expansion.• Increased incoming call volume by 87% and sales by 180% through targeted advertising and marketing.• Created a monthly promotional cadence resulting in volume and sales increase.• Developed and cultivated strong relationships with National Hotel chains resulting in long term partnerships and increased volume. • Built a positive rapport with clients, increasing client retention rate by 60%.• Streamlined scheduling and administrative processes, promoting staff efficiency and client satisfaction.

Buyer Fashion Bug division. Direct Profit and Loss responsibility for $48 million dollar departments. Specific product line included casual woven tops and casual related sets. • Maximized sales volume by 3% in Woven Tops to $42 million, while maintaining gross margin results. • Awarded $6 million dollar casual related set business based on superior performance in the woven top area. • Drove the casual related set business up 9.3% in sales over plan with a 4.7% decrease in inventory through strategic planning. Implemented new products and promotional strategies for the area which was directly responsible for volume increase. • Increased IMU% by 1.5% in fall 2004 as a result of strong vendor negotiations in both domestic an import markets.• Negotiated over $800,000 in vendor allowances for spring 2004, a 23% increase over LY.• Established stronger quality control standards which in turn reduced overall departmental return rate.• Analyzed historical results and forecasted trends in order to develop and implement seasonal financial, vendor, classification and store plans.

Product Manager of AVENUE catalog and e-commerce Start-Up business. The “Shop@Home” division: Lead and sole merchant on staff for the first year of “Shop@Home” Business. Classifications: career and casual sportswear, sweaters, dresses, social occasion dresses, outerwear, swimwear, sleepwear, and accessories.• Increased page productivity by 5% which resulted in increased sales to $10 million.• Developed 200 private label styles per season totaling 70% of the assortment which generated 84% of total volume in 2002. • Reduced return rates to 22% for total assortment through 2003 as compared to industry standards, achieved by effectively collaborating with manufactures to develop superior fit, quality and construction of garments. • Developed the dress and suit department to 36% of total volume in 2003 vs. 28% in 2002.• Increased customer response rate to 3.6% in 2000 vs. plan of 3.0%.• Reduced average offer in 2001 by Reduced 10% resulting in higher UPT’s while maintaining IMU of 68%.• Increased internet sales volume from 25% to 52% of total Shop@Home business by using effective promotional offerings and creatively designing the web-site.

Direct Profit and Loss responsibility for $40 Million-dollar departments including knit and woven casual bottoms, tops, jackets, sets, and sweater area.• Increased sweater sales plan by 7% in 1999.• Developed multi million-dollar item on back cover of Holiday 1999 catalog.• Minimized lost sales by 3% reducing back-orders, return rates, and cancellations.

Women’s apparel catalog for Big & Beautiful section. Specific product line included dresses, suits, woven and knit sportswear, sweaters and social occasion dresses.• Direct Profit and Loss responsibility for $20 million dollar per year large size area. Supervision and professionally developed one merchandise coordinator whom promoted to assistant buyer and one inventory control assistant.• Negotiations of both domestic and foreign resourcing.• Development of marketing and advertising strategies also approved photography and copy.

Ladies Missy apparel catalog for the Lerner Division• Responsible for the management, development, and profitability of a $30-Million dollar Sportswear area. Specific product areas include woven bottoms, tops, jackets, and sets.Associate buyer of woven tops, sweaters and swimwear 1991 – 1992Associate buyer of dresses, suits and footwear 1990 –1991 Assistant buyer / Merchandise coordinator 1986 – 1990 Casual sportswear, sweaters, swimwear, footwear, and accessories.