Elizabeth Ubell Email and Phone Number
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In these times of significant change in customer behavior and competiton, demand generation is evolving. As a senior demand generation executive, I have helped companies like W.W. Grainger, Newell Rubbermaid, and Coca-Cola transform stagnant businesses to profitable growth — by altering products, services, and customer experience to capitalize on emerging needs and growing industry profit pools.Some highlights include:✔ TURNAROUNDS: Sparked robust profitable growth in $900M business after 8 years’ decline.✔ STRATEGIC PLANNING: Created corporate strategy for $10B global enterprise to align with changing consumer needs.✔ DIGITAL COMMERCE & MARKETING: Grew conversion 200bps, customer count >12%, revenue >10% on North America’s 11th largest website.✔ MERGERS & ACQUISITIONS: Aligned Board and executive team around $9B acquisition funnel.Demand generation requires alignment throughout the organization – and leaders able to win commitment from Boards all the way to front-line teams. I help executive teams realize their vision while empowering teams with the tools and training they need to succeed.LinkedIn gives us a unique chance to meet colleagues worldwide and learn from each other.Feel free to email me directly so we can talk.-- Elizabeth Ubellmebogmo@yahoo.com
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Chief Commercial Officer- Sysco InternationalSysco Jan 2024 - PresentHouston, Tx, UsLeader of global customer service and voice of customer organizations along with the international commercial center of excellence for sales, pricing, marketing, strategy and digital. -
Senior Vice President Local Sales And Customer SupportSysco Nov 2021 - Jan 2024Houston, Tx, Us
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Vice President Strategy, Insights, AnalyticsSysco May 2018 - Oct 2021Houston, Tx, Us
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Vp And President Digital Commerce, Marketing, Inside Sales And Medium (Enterprise) CustomerGrainger Sep 2015 - Dec 2017Lake Forest, Illinois, UsPromoted by new CEO to lead >1,200-person team to optimize 11th-largest e-commerce website in North America while directing marketing and inside sales for $8B US business. Also responsible for $900M customer segment P&L.✔ BUSINESS GROWTH: Transformed $900M BU from -10% growth to +20% growth in 18 months after 8 years of decline.✔ MARKETING: Sparked YOY new customer count by shifting marketing channels and improving new customer digital experience. ✔ SALES: Created an inside sales team that improved current customer retention. ✔ DIGITAL: Improved digital conversion rates 200+ basis points while cutting marketing and development spend. -
Vice President Corporate Strategy And Continuous ImprovementGrainger Jul 2014 - Aug 2015Lake Forest, Illinois, UsRecruited to head corporate strategy, market research, continuous improvement, and analytics for $10B global enterprise.✔ STRATEGIC PLANNING: Created and deployed new Board-approved corporate strategy. Used P&L analysis, competitive insights and new suite of customer research tools to alter geographic strategy, customer priorities, digital focus, and demand generation approach.✔ LEADERSHIP: Facilitated CEO’s monthly Executive Leadership Team meetings to drive strategic alignment.✔ CUSTOMER EXPERIENCE: Created contact center strategy to unlock efficiencies and improve customer experience via metrics and coaching.
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Vice President Corporate StrategyNewell Rubbermaid Jan 2013 - Jun 2014Atlanta, Ga, UsPromoted to head enterprise strategy following restructuring at this $10B manufacturer and distributor of brands like Sharpie, Levolor, Papermate, Calphalon, Rubbermaid, Goody, Waterman, Parker, and Irwin,. Led team to explore inorganic options to turbo-charge growth.✔ MERGERS & ACQUISITIONS: Delivered global M&A strategy including bolt-on and transformational moves while partnering with key stakeholders – bankers, CEO, CDO, Board.✔ INTERNATIONAL BUSINESS, CHANGE MANAGEMENT: Transformed UK writing business and Rubbermaid US Commercial business by partnering with sales leaders and operationalizing fresh insights from financial, competitive, and customer analyses -
General Manager, Fine WritingNewell Rubbermaid Feb 2012 - Dec 2012Atlanta, Ga, UsMaintained existing duties as Group Vice President, Strategy, Marketing & Customer (Retailer) Services while adding unexpected international leadership role. Led $300M global business unit with 400-head cross-functional team including marketing, sales, manufacturing, and digital.✔ ASIAN MARKETS: Led strategic investments in high-growth China and Japan markets. Created growth platform in China’s Tier 2 and 3 cities.✔ TURNAROUNDS: Led process improvement and operational stabilization for Europe markets.✔ MARGIN GROWTH: Grew margin 200 bps through manufacturing move and mix shift. Achieved profit plan despite headwinds including European market exposure and uncertainty with Chinese leadership.✔ CHANNEL DEVELOPMENT: Shifted category mix through new promotion and distribution strategies, grew digital and prestige channels.
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Vice-President Strategy, Customer And Marketing ServicesNewell Rubbermaid Nov 2011 - Dec 2012Atlanta, Ga, UsBuilt 70-head shared marketing service and strategy function by consolidating resources, recruiting talent anagement for $4B global Consumer Group. Expanded team footprint and duties significantly across multiple reorganizations.✔ COST REDUCTION: Cut marketing services costs 10% and consolidated vendors.✔ BUSINESS INTELLIGENCE, BIG DATA: Launched Business Intelligence function to provide real-time information on growth drivers and declines.✔ RETAIL STRATEGY: Increased placed SKUs 15% in key category with shopper-driven merchandising innovation. Increased points of distribution 5%.
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Vice President Global Category ManagementNewell Rubbermaid 2010 - 2011Atlanta, Ga, UsRecruited to create global function spanning 13 BUs reporting to President of Sales. Centralized capabilities across BUs to forge nimble, 50-head organization focused on channel and category opportunities. Personally called on retailers in home improvement, mass, e-commerce, club, drug, wholesalers, specialty channels.✔ SALES & SALES TRAINING: Created and deployed strategic sales training based on first-ever cross-business quantitative customer feedback.✔ CHANNEL DEVELOPMENT, INTERNATIONAL BUSINESS: Raised EMEA writing mass channel profitability 200 basis points through specific customer strategies in UK, France, Italy.✔ KEY ACCOUNT MANAGEMENT, RELATIONSHIP MANAGEMENT: Appointed strategic adviser to 13 leading North American retailers, including Target, Office Depot, Walmart
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Group Director Commercial LeadershipThe Coca-Cola Company Jan 2009 - Jul 2010Atlanta, Ga, UsPromoted to represent $3B still beverage business to bottling network and customers. Led shopper marketing, marketing services and insights functions.✔ PLATFORM DEVELOPMENT: Grew business at select retailers 10% by initiating first-ever still beverage shopper messaging and merchandising platform.✔ MARGIN GROWTH: Boosted promotional lift 12% with single-digit margin growth through channel-specific price pack architecture for all still beverages.✔ CHANNEL MANAGEMENT: Improved in-store execution by streamlining 16 brand plans into launch windows and retail programmatic themes.✔ PRODUCT LAUNCH: Commercialized and launched Vitamin Water Zero, retooling processes and team after Coca-Cola acquisition -
Director Strategy And Planning- Coffee And TeaThe Coca-Cola Company Jan 2008 - Dec 2008Atlanta, Ga, UsLed cross-functional team to define growth path for tea and coffee, categories growing in the market yet declining at Coca-Cola. ✔ PREMIUMIZATION: Drove premiumization of chilled tea category by creating multi-serve tea delivered in new route-to-market. Leveraged foodservice route-to-market to drive brand growth.✔ TURNAROUNDS: Stabilized Nestea by aligning bottlers and executing insight-based promotions and merchandising.
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Director North America Strategy And Planning InitiativesThe Coca-Cola Company Sep 2006 - Dec 2007Atlanta, Ga, UsPartnered with North American leadership team and finance function to drive strategic and financial planning for North America.✔ PORTFOLIO STRATEGY: Refined portfolio strategy to focus on diet sparkling, isotonics, and tea given profit pools and growth potential.✔ REGIONAL BUSINESS: Transformed North American profit model through acquisition and innovation.
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Director Manifesto For GrowthThe Coca-Cola Company Sep 2005 - Sep 2006Atlanta, Ga, UsJoined company to bring incoming CEO’s strategy to life. Orchestrated change management with all BUs and functions. Implemented turnaround that inculcated new competitive advantages worldwide while sparking full strategic alignment through enhanced planning, sales, innovation, marketing, and talent management.
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Director Of New Business DevelopmentLowe'S Home Improvement Sep 2003 - Jun 2005Mooresville, Nc, UsRecruited from McKinsey after building long-term relationship with Lowe’s brand. Led growth initiatives in marketing, merchandising, services, and international markets. Envisioned and directed international growth strategy, focusing on developed markets like Canada, Australia, and UK.✔ CATEGORY PLANNING: Raised margin $300M by piloting and launching 3-year category planning process.✔ BRAND MANAGEMENT: Aligned executive team, marketing, and store operators around brand campaign “Lowe’s, Let’s Build Something Together.” -
Engagement Manager And AssociateMckinsey & Company Aug 2000 - Sep 2003UsRecruited based on Procter & Gamble experience, intellectual curiosity, and strong academic performance. ✔ SERVICE LAUNCH: Ideated and piloted new service for retailer which now represents >$1B in revenue.✔ PROCESS IMPROVEMENT: Generated $400M in advertising efficiencies for mass merchandiser in partnership with executive team.✔ MERCHANDISING STRATEGY: Repositioned merchandising approach for national department store with insights from total category, competitive positioning, brand, and pricing review. Pilot category drove 10% profit gains.✔ PROMOTIONAL TOOLS: Increased promotional ROI by 7% and trained sales team in new promotional tools at health and beauty manufacturer. -
Shelf Technology ManagerProcter & Gamble Jun 1995 - Jun 1998Cincinnati, Ohio, UsHired as intern. Embarked on rapid professional growth as category management expert within the sales organization, tapped for newly-created role centered on emerging customer insight technologies.✔ SALES TRAINING: Trained sales teams on IRI and Nielsen customer insights and tools, facilitating their first-ever field launch.✔ CUSTOMER INSIGHTS: Accelerated sales cycle by advising teams to improve sales processes with customer insight data.✔ CATEGORY MANAGEMENT: Increased profit 7%-13% in 3 key categories by optimizing category profit, turns, days of supply.
Elizabeth Ubell Skills
Elizabeth Ubell Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessFinance And Corporate Strategy -
University Of Missouri-ColumbiaInternational Business
Frequently Asked Questions about Elizabeth Ubell
What company does Elizabeth Ubell work for?
Elizabeth Ubell works for Sysco
What is Elizabeth Ubell's role at the current company?
Elizabeth Ubell's current role is Demand Generation Executive, Turnarounds, Digital Commerce, Marketing, Channel Management, Strategic Planning, M&A.
What is Elizabeth Ubell's email address?
Elizabeth Ubell's email address is me****@****hoo.com
What is Elizabeth Ubell's direct phone number?
Elizabeth Ubell's direct phone number is +184758*****
What schools did Elizabeth Ubell attend?
Elizabeth Ubell attended University Of Michigan - Stephen M. Ross School Of Business, University Of Missouri-Columbia.
What skills is Elizabeth Ubell known for?
Elizabeth Ubell has skills like Shopper Marketing, Retail Category Management, Marketing Strategy, Business Strategy, Visual Merchandising, Mergers, New Business Development, Business Planning, Global Business Development, Business Insights, Category Insights, Strategic Selling.
Who are Elizabeth Ubell's colleagues?
Elizabeth Ubell's colleagues are Duke Murphy, Hector Munguia, Jason Walker, Lysanne Savaria, Mba, Michael Kiernan, Kathryn Dell, Monique Molina.
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