Social media director for Prince Street Pizza, Irv's Burgers, Sparky's, Off the Menu, Bar Next Door and Tenderfest.

Instructor for social media management and content marketing courses through ThriveX.

Lead the social direction for 15 Cookies store accounts in 7 states and manage the retail marketing managers in each location.

- Revamp the content strategy by creating shareable and savable content that was more relatable to the user. - Coordinate with channel partners for cross promotion.

- Manage CannaCraft's brand's social channels: Care By Design, Absolute Extracts, Farmer and the Felon, Gem + Jane, CannaCraft and Satori. - Seek out and partner with content creators and Influencers for product seeding kits and channel usage.- Create photo and video content for the channels.

- Planned, developed, and implemented comprehensive paid media strategies to increase brand visibility and recognition by 10%.- Managed and oversaw six social media brands and a team across core channel competencies to ensure best in class, informative and relevant story telling to support brand initiatives which resulted in a follower gain of 40%.- Segmented and managed all six Advanced Nutrients' brands email audience, strategy and creatives. - Lead the day to day paid digital advertising for all six brands which drove revenue by 80%.- Worked closely with the content director to map out SEO and user engagement experiences for the websites and provided recommendations on best practices for content optimization- Understood all social media analytics and made recommendations on how to adjust content accordingly; drove insight to action through monthly & quarterly reporting.

- Re-branded the digital strategy with an increase in social media followers by 5%.- Sourced Influencers and led the strategy for nano, micro and macro partners. - Helped boost event attendance at their Rolling Loud 2019 artist activation with more partnerships.- Created the content plan for the brand and organized shoots for the digital channels.

- Converted all marketing campaigns to digital by leveraging paid, display, social and Influencers which helped drive a high reach per campaign.- Created and managed the social media channels to establish an online presence and outlined the strategy. The channels grew tremendously within a year due to utilizing organic and paid posts on the platforms.- Project managed multi-million dollar digital marketing campaigns from start to finish to obtain a consistent ROI.- Segmented and managed all seven MedMen's state's email audience, strategy and creatives.- Implemented a monthly digital content strategy which resulted in MedMen receiving continued high praise in all major news outlets for its social media channels and creative assets.- Kickstarted the blog with PAPER magazine which features daily, SEO- driven articles on the MedMen site that receives thousands visitors a week and features interviews, educational content and more.- Created and managed the Influencer program to partner with thousands of nano, micro, macro and celebrity Influencers that drove in-store sales, engagement and an increase in online traffic.

Worked with a cannabis distro and did social for brands in California and Maine.

- Developed the backend software for venues and customers to use all over the world. We integrated ticket APIs on to the platform which resulted in an uplift in direct sales month over month.- Created and managed the social media accounts and monthly content strategy that drove user engagement on all platforms each year.- Managed, designed and wrote for the blog.

- Managed 15 of Insomniac Event's (EDC, Wonderlands, etc) digital channels and campaigns for ticket sales which led to a growth month over month.- Led the social media campaign for the EDC Las Vegas 2015 on-sale date by utilizing paid, organic and display. This resulted in the largest on-sale day for Livenation at the time.

- Wrote over 250 articles with each accumulating shares to bring enough traffic to the site to make it the second largest in the country for electronic dance music from 2013 to 2014. - Managed the social media channels.https://www.edmtunes.com/author/ekudell/

PR intern for regional website covering high society, music, art, dining, film and local events all over the city of Los Angeles- Website design and photojournalism - Covered events for the company’s Facebook, Twitter and Instagram accounts, as well as the official websiteSite: http://guestofaguest.com/los-angeles/