Facilitate extensive multi-channel digital marketing efforts in coordination with marketing companies to grow CGOP and COM enrollment.• Produced print and digital marketing collateral launching five new academic programs while continuing to provide marketing services for the existing program offerings.• Utilized automation software to manage lead influx generated from paid social media, PPC, geotargeting and retargeting display ad campaigns; and developed, designed, and administered 11 nurture email campaigns. • Contributed to department-wide efforts resulting in record-breaking numbers of applications. – COM reports 4,503 applications submitted during the 2018-19 academic year, making MU-COM the osteopathic school with the second-highest number of applicants in the nation. – The first three weeks of the 2019-20 COM application cycle already reports applications up 25% over this time last year. – The number of applications started for all CGOP programs sky-rocketed from approx. 1,800 in 2015 to approx. 3,700 in 2018—a 200% increase.• Participate in pre- and post-production processes for the creation of promotional videos. – Art direction for a professional production team to interview CGOP alumni – Shot and produced for three videos for the biomedical sciences master’s program.Initiated the creation of the CGOP blog in November 2016 to create engaging social media content and to extend organic reach through search engine marketing.• Authored and enlisted over 20 contributors to write for the CGOP blog. Responsible for editing, ideation, scheduling, graphics, publishing, and promotional needs.• Merging of the MU and CGOP blogs yielded significant SEO successes, including increases in page views in all pages containing “/blog.” Up from 1.8k page views in August 2018, to 6.8k page views as of February 2019—a 378% increase in six months.• Interviewed, researched, and wrote editorial in the Indianapolis Medical Society Bulletin.

Reenlisted to bring stability and leadership back into marketing department. Orchestrate production of all marketing, sales, print and online advertising, social media, product design, branding, tradeshow, support, and fulfillment materials. Control publication schedules (including for pieces mailed 9 times per year), establish/manage vendor relationships, and conduct market research into customer demographics. Report directly to President, supervise Graphic Designer/IT Associate and Marketing Assistant, and serve as trainer/resource for sales and administrative employees.Devise and execute multifaceted campaigns from inception to completion to boost residential and e-commerce business. Provide ongoing maintenance of Discover Indy and Coupons 4 Indy websites, email drip campaigns, and all social media channels including Facebook (Discover Indy and My Neighborhood Source), Twitter (Discover Indy and My Neighborhood Source), and Google+ (Discover Indy) pages. Support sales staff by constructing lead generation tools.Additionally fill Office Manager position, overseeing 10 bookkeeping, sales, administrative, and seasonal personnel and functioning as a cross-departmental liaison and advisor. Preside over residential and business administration database and CRM program. Set companywide schedules and track employee PTO in close partnership with HR. Help other departments as needed including accounting, product packing, customer service, IT, order processing, and sales.

Created and ran firm offering graphic design services such as photo editing, page layouts, logo development, and electronic renderings to diverse clients including small businesses and marketing departments of large companies. Produced quality materials while performing other duties encompassing generating leads, securing and negotiating contracts, determining project scope, and billing/collecting payments.

Initially recruited as Graphic Designer; subsequently took on hiring and customer service responsibilities as well as Senior Designer duties. Supervised all publishing needs for My Neighborhood Source and Zoobook and directly managed Graphic Designer. Provided art direction and created graphics for ad clients participating in direct mail program. Researched, selected, and purchased art department’s software and hardware.• Overhauled unorganized system with new method for processing and producing direct mail ads; formulated cover sheets with questions for sales team to confirm all required information was provided prior to concept and design development.• Recruited top-performing full- and part-time Graphic Designers as well as Project Manager to ensure all publication deadlines were consistently met• Redesigned Discover Indy website in partnership with staff and company President.