Build strategy across the ecommerce platform with partners such as Amazon.com and Chewy.com to develop business plans and increase profit. Collaborate with internal teams; marketing, sales, analytics, operational, and finance to increase ecommerce performance and be an advocate for the ecommerce channel. Creative problem solver to monitor the market for business opportunities and best-in-class practices.

General Manager responsible for the business and marketing strategies to generate sustainable profitability from customer acquisition and retention via online and in-person platforms. Deliver successful growth initiatives through creative client-focused, analytically-based business partnerships. • Grew loyalty customer base accounts by 50% through brand strategies for external client partner.• Increased customer usage 19% while sustaining strong client relationships based on multi-market campaigns.• Increased of local markets from 1 to 8 major markets by leveraging data analysis and research • User engagement over 50% and revenue up 10% weekly on consistent basis through negotiation of strategic vision with client.• Utilized financial analysis to target incremental sales, profit, and member engagement.• Delivered concise findings and recommendations, integrating data and problem solving and providing engagement and a holistic view to top executive levels.• Managed effectiveness of organizational process alignment through agile process meetings with 40% increase in purposeful targets, determined whether new marketing action plans would require campaign development or continue current plan.• Demonstrated ability to partner with team and improve annual revenue goals in critical client segments through various economic cycles.

Developed and executed profitable, customer-focused merchandising strategy for leading product category. Provided leadership and tactical direction, including seasonal adjustments with to buying staff of over 25 people on wide array of Ecommerce objectives, driving Ecommerce deadline-oriented marketing projects and full line store merchandise strategies. • Grew revenues year-over-year in highly competitive market, ensuring tight integration to support merchandising and broader corporate growth strategies for user engagement.• Optimized site features by directing and managing efforts and optimizing existing site features, including recommendation zones, on-site search, navigation hierarchy, and faceted navigation.• Identified and implemented existing features enhancements, driving key performance indicators improvements, including increases on product page view rate, add to cart rate, conversion, and revenue per visit.• Delivered weekly / monthly presentations reporting forecasting based on trends and results analysis, leading to targets met on P&L statement proven through ability to adapt quickly to change.• Recognized category opportunities, enhancing current product offerings at price point and quality that fit within goals.

Responsible for meeting planned sales and gross margin goals for designated area of merchandise sold online. Increase onlineconversion through online analytics, user experience, and on and off-site merchandising. Increase attachment rate by improving cross sells and other cross merchandising opportunities. • Increased yearly sales and grew margin over 50% from 2010-2011• Achieved RockStar Award for making an impact and exceptional contribution to Sears Holding Corporation key beliefs.

Managed Nike shop program for footwear and apparel in department stores, with territory covering South / Southeast up to Ohio Valley.• Launched footwear program utilizing management experience to increase sales 75% with implementation of new sales strategy through managing multiple projects simultaneously. • Negotiated and increased shop program through collaborative efforts of product lines for product placement in major department store chain from 11 to 52.