· Develops strategic communication and marketing plans for 80 county region that align with broader corporate communication efforts· Implements strategic communication and marketing plans in order to build brand and service awareness within communities in 80 county region· Manages regional communications and marketing budget· Supports service delivery and revenue generation efforts across five lines of service· Creates marketing collateral within national brand standards for region · Acts as on-the-record spokesperson and supports executives and Board of Directors as the face, voice and brand manager of the Red Cross· Develops and implements a social media strategy that reflects the priorities of the region while aligning with corporate social media strategy· Manages and helps develop video, audio and written marketing materialsfor regional web and social platforms· Works with executives and other staff to manage media efforts and relationships across multiple media markets in region· Leads and supports all Disaster Public Affairs activities for the region through the entire cycle of preparedness, response and recovery· Experience in deploying to national disasters and serving in a supervisory role to oversee communications and marketing strategies during and after a disaster· Manages, trains and leads more than 80 regional volunteers to assist with all aspects of regional communication activities

Implemented a strategic communications and marketing plan as directed by Regional Communications Director that aligned with broader corporate communication Supported service delivery and revenue generation efforts across all lines of service. Acted as spokesperson when appropriate and supports executives and Board of Directors as the face of the Red Cross. Lead and supported all Disaster Public Affairs activities for the region through the entire disaster cycle. of preparedness, response and recovery. Maintained positive relationships with members of the media across the region.Produced relevant local content for regional web and social platforms. Participated in the distribution and preparation of press materials. Manages and leads assigned volunteers. Supervised and delegated responsibilities to communication volunteers.

In January 2016, I was promoted from Marketing Coordinator to Marketing Manager of the San Antonio Zoo. As a Marketing Manager, I am responsible for marketing the San Antonio Zoo as a top family attraction and leader in conservation and education. · Builds brand awareness through effective and measurable marketing and communication campaigns.· Represents the Zoo in public relations activities through writing and distributing press releases to news organizations.· Creates and maintains collaborative working relationships with traditional news media outlets. · Develops and maintains relationships with local and state tourism organizations to feature the Zoo as a top-tier attraction. · Implements social media campaigns using Twitter, Facebook, Vine, Instagram and YouTube to promote events, news, promotions and Zoo updates.· Produces monthly e-newsletter and e-blasts for over 40,000 Zoo Members and subscribers.· Designs both print and web advertisements using Adobe Photoshop.

· Continuously managed and updated website content for www.sazoo.org, calendar items and photos using Content Management System, HTML code and Adobe Photoshop.· Implemented social media campaigns using Twitter, Facebook, Vine, Instagram and YouTube to promote events, news, promotions and exciting Zoo updates.· Collaborated with all Zoo departments to arrange press releases, media events and behind-the scene opportunities. · Produced monthly e-newsletter and e-blasts for over 40,000 Zoo Members and subscribers.· Designed both print and web advertisements using Adobe Photoshop.

· Uploaded editorial content, including breaking news articles and graphics using Content Management System. · Performed daily publication updates using Dreamweaver and FTP site. · Assisted with rebuild and redesign of website allowing for faster loading time.· Edited and published blogs submitted by Express-News staff and guest bloggers.

· Composed informative stories for print and internet publishing.· Conducted interviews, investigated and researched content for weekly publications.· Frequent weekly publication photographer.