Elizabeth A. Evans Email & Phone Number

Detroit, Michigan, Us

• Direct brand and direct-response marketing campaigns for 8,900 partnered Mortgage Brokers and 18,000 Loan Officers to drive awareness and retention.• Collaborate with digital marketing, creative, and event teams to execute high-impact deliverables supporting product launches.

Detroit, Michigan, Us

• Led full-stack marketing team consisting of Product Marketing, Campaign Management and Sales Enablement for Rocket Mortgage's largest B2B channel representing ~40% of the company's total production.• Transformed and integrated the B2B Mortgage Broker product marketing team into the broader marketing team. Enhanced capabilities by designing onboarding plans for new team members, delivering targeted training sessions, and providing real-time feedback to drive continuous growth and alignment.• Streamlined team operations by implementing project trackers, documenting interim processes, and developing comprehensive campaign checklists to ensure clarity, consistency, and efficiency across all marketing efforts.• Collaborated closely with product teams to understand product roadmaps, develop impactful positioning, and execute go-to-market (GTM) strategies.

Detroit, Michigan, Us

• Responsible for the development, socialization, and cross-functional execution of the Go-to Market (GTM) strategy for the mortgage broker audience.• Develop and coordinate execution of GTM plans for all major product and process launches supporting the wholesale mortgage channel (B2B2C). Each launch requires coordination of product management, engineering, sales, training and marketing teams.• Leverage market and competitive intelligence in addition to audience insights to develop quarterly strategies supported by messaging and positioning for execution by sales enablement and marketing teams.• Establish Product Marketing best practices, providing creative and innovative solutions, including the creation of key cross-functional processes, templates, documentation and success metrics.• 2021 Rock Honors Award Winner (62 Winners, 3,000 Team Members)

New York, Ny, Us

• Managed a team of eight graphic designers and video editors responsible for the development of social media content and the production of shows to be aired on major global networks (NBC, ESPN, Sky, and ProSieben) and watched by 57 million fans in more than 90 countries. • Established new processes, which determined how the creative output was delivered across the entire organization. Secured funding to launch the IntelligenceBank platform for digital asset management, project intake, and project management. • Developed an innovative solution to help DRL to achieve objectives with reduced resources. Forecasted capacity requirements based on historical trends, projected the FTE hours needed, and successfully supplemented the internal team with freelance support.

Boulder, Colorado, Us

• Transformed core business processes at corporate headquarters to help CrossFit meet the challenges of rapid growth. Established CrossFit’s Product and IT Project Management functions, recruited and onboarded team members, assigned projects, and secured buy-in from business unit stakeholders. • Led a team of seven direct and four indirect reports in defining and executing high priority global projects supporting 15,000+ affiliates, 110,000+ trainers and 400,000+ CrossFit Games Open participants.• Managed agency partner relationships and engagements, including Statement of Work creation, budget adherence, resource management, and delivery of prioritized workstreams. • Responsible for the intake, prioritization, and governance of projects and product feature requests. Standardized reporting and communication of active, pipeline, and proposed projects through regular project review and prioritization meetings with the COO, CIO, and CFO.

Nashville, Tennessee, Us

• Led the Creative Development process, from intake to execution, for omni-channel marketing campaigns with internal and corporate marketing clients. Identified and captured cross-functional opportunities to optimize processes, integrate best in class technologies, and support Asurion’s full P&L.• Managed a team of 24. Transformed staff morale, attracted crucial high-performance talent, and achieved the highest YoY Voice of the Employee ratings in the marketing organization. • Leveraged new technologies to improve project management and tracking and created dashboards for leadership to quantify performance and inform decision-making. Identified, configured, and launched the RoboHead project management platform to standardize in-house processes and enable a higher degree of transparency. • Guided 90+ retail and wireless account relationships with leading global clients that included Amazon, Walmart, Costco, Target, AT&T, Verizon, Telcel, T-Mobile, Sprint, Bell Canada, KDDI, Docomo, and US Military Exchanges.• Identified issues and turned around a situation where one in four projects were canceled, resulting in a major drain to human capital and financial resources. Improved communication, established a work approval process, and regularly reviewed proposals to reduce project cancelation rates from 26% to 6%, a decrease of ~76%.• Assessed print operations, improved forecasting and scheduling for brochures, moved from a single-source supplier to a managed services provider, and delivered 34.9% YoY reduction in operating costs.

Nashville, Tennessee, Us

• Selected by the CMO to lead the transformation and high-wire merger of the Retail and Mobile Creative Services Teams. Built the foundation and tools to keep pace with the rapid growth of the business and successfully scaled from 600 to 2,200 (+267%) projects per year. • Managed a team of 20+ that included Graphic Designers, Copywriters, Project Managers, and Production Managers. Oversaw all print supplier and agency relationships.• Guided the development and execution of all collateral for product launches, marketing campaigns, and open enrollments.

Nashville, Tennessee, Us

• Led the B2B2C marketing, messaging, creative, and digital strategy for Verizon, one of Asurion’s most valuable accounts. Managed indirect and agency resources and a budget responsibility of $1.45M annually.• Developed sales and training materials, tools and collateral to ensure the national sales team was able to execute successful on-the-ground marketing campaigns.• Developed and executed the GTM strategy for Asurion’s first mobile recovery and security app.• Executed the first subscriber retention strategy including CSR scripting, audience based messaging, and CSR engagement tactics. Resulted in reduced churn and increased save rates from less than 1% to as high as 30%.

New York, New York, Us

• Selected for Citigroup’s highly competitive Leadership Development Program from a pool of high-potential future business leaders. Gained significant exposure to digital customer acquisition, KPI tracking, customer retention strategies, and how to fully leverage data to build stronger and more successful programs.

Master Of Business Administration - Mba, Marketing, Strategy

Double Bachelor Of Arts, Spanish And International Studies

Managing Teams In Organizations