Elizabeth Johnston Email & Phone Number

Camp Hill, Pa

Established and maintained CMS, CRM, and project management software. Oversaw the development of SEO, SEM and inbound strategies. Managed all client and contractor projects and relationships. Analyzed and provided improvement recommendations for client’s digital marketing strategies including SEO, SEM, CRO, social, digital campaigns, traditional campaigns, and communication flows.

Built relationships with potential clients and led the transition from prospect to partner. On-boarded new clients and built knowledge bases that provided internal teams with applicable information required to fulfill contract objectives. Acted as a central point of contact for partners throughout the relationship. Established clear expectations and ensured resources and services were aligned with desired outcomes and contract targets. Built trusted relationships with key stakeholders at partner organization to ensured renews and create additional revenue opportunities. Served as a liaison between internal staff and partner organizations to create a cohesive environment for collaboration and achievement. Collaborated with internal departments to solve problems and identify process improvements.

Camp Hill, Pa

Managed the creation and implementation of both traditional and digital marketing activities that contribute to the strategic direction and positioning of the organization and its partners. Guided department growth through budget planning, strategy development, and staff acquisition. Oversaw department personnel along with marketing and technology consultants establishing expectations and evaluating performance. Collected and analyzed data which informed forecasting, budgeting, and reporting. On-boarded clients and vendors establishing a wide variety of knowledge bases dependent on the relationship objectives. Analyzed and presented market research to clients, providing recommendations on actionable items. Traveled abroad as marketing and communications subject matter expert for business development and other international initiatives.

Camp Hill, Pa

Developed marketing plans and communication strategies. Collaborated with business development, enrollment, and retention teams to create efficiencies in marketing practices. Managed day-to-day workflow of the department, prioritized and tracked timelines and opportunities. Managed relationships with partners, vendors, and consultants.

Camp Hill, Pa

Established digital marketing and content materials for Emerge and its clients. Creating campaign materials including traditional, digital and event collateral. Tracked, reported, and analyzed key performance metrics that measured outcomes of marketing projects. Managed relationships with third-party vendors and consultants. Performed market research for existing and proposed offerings.

Hershey, Pa

Hershey, Pa

Mechanicsburg, Pa

Created and executed all customer-facing material including multi-platform marketing campaigns that included print, digital, event, promotional, and retail extensions. Produced and tracked advertising schedules to increase sales and brand awareness. Worked cross-functionally with department managers to drive foot traffic and develop effective promotional campaigns. Tactically devised marketing plans and budgets for all events, advertising, and promotions along with strategically implementing and testing plans to create effective benchmarks.

Lancaster, Pennsylvania Area

Lancaster, Pennsylvania Area

Created marketing material that supported the objectives of increasing attendance, monetary contributions, and overall awareness of the church’s philanthropic activities. Collaborated with various committees to develop a cohesive brand identity. Developed and implemented online marketing strategies.

Shippensburg, Pa

Master Of Business Administration (Mba)

Activities and Societies: Emerging Leaders Cohort

Bachelor Of Science In Business Administration, Marketing