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Effective leader focused on empowering women in technology and beyond. Combines non-profit advocacy and for-profit business experience to deliver measurable impact. Specialties: Advocacy/Activism, Brand, Collaborative Leadership, Communications, Diversity & Inclusion, Gender Diversity, Marketing, Messaging, Program Development, Public Relations, Social Entrepreneurship, Social Innovation, Strategy, Women in Technology
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Former CeoWomen In ProductPalo Alto, Ca, Us -
Ceo (Emeritus)Women In Product Jun 2019 - May 2024San Francisco, Ca, Us -
Leadership CommitteeTime'S Up Tech Jul 2018 - Jan 2021Volunteer leader and working group co-captain for TIME'S UP TECH. Together with TIME'S UP, we are working to advance the organization's mission to create safe, fair and dignified workplaces for women of all kinds - with a focus on creating change in the tech industry. Join us at https://timesup.tech.
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Senior Vice President, Programs, Marketing And AlliancesAnita Borg Institute For Women And Technology Aug 2015 - Apr 2018The Anita Borg Institute for Women and Technology is the leading advocate for women technologists and producer of the Grace Hopper Celebration of Women in Computing, the world's largest gathering of women in tech.Grew top line global revenue growth from $5M in 2012 to over $28M in 2017 • Secured over $2.75M in new program seed and scale funding resulting in new revenue streams through partner company and local community programs • Led 4x growth of Grace Hopper Celebration by establishing it as most influential gathering for women in tech Established AnitaB.org as #1 advocate for women in tech through strategy, marketing and thought leadership initiatives • Achieved #1 media share of voice on women in tech in 2016 and 2017 • Led development of vision, mission, global re-branding and intersectional messaging • Developed theory of change and three-year strategic plan for AnitaB.org including identification of true impact measures Key AnitaB.org spokesperson regularly quoted in CNN, Forbes, and USAToday on tech industry diversity, the gender pay gap, and sexual harassmentCultivated multiple programs reaching record numbers of women technologists globally, and expanding opportunities for women’s participation in tech • Instituted diversity and inclusion programs for tech organizations reaching over 80 companies with proven research-based approaches • Created industrywide program identifying key measures for and tracking participation of women in the technical workforce. Program included data from 80 companies resulting in key insights and demonstrating year-over-year progress • Developed and successfully launched AnitaB.org communities program reaching over 40,000 women via 100 plus events annually across 21 international locations • Researched and championed mobile platform for year-round community engagement
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Vp, Strategic Marketing And AlliancesAnita Borg Institute For Women And Technology Sep 2012 - Aug 2015
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Startup Advisor & ConsultantStrategic Business, Product, And Marketing Advisor/Consultant For Startup Companies Apr 2002 - Sep 2012• Identified opportunity in family focused local travel deals for travel startup, acquired by Groupon• Developed mobile product strategy to accelerate market entry for leading health site. Recognized Best in Class by the Health Information Resource Center’s Web Health Awards• Conceived, pitched and led development of content store for eReader tablet in partnership with Barnes & Noble. Led full implementation within 6 months and within budget• Prepared market analysis for ad tech startup securing $8.5M Series B funding. Developed content strategy, Identified and signed beta content providers: NBC affiliates, Forbes, BBC• Developed vertical market strategy for early video AI and analytics startup. Developed initial pilots and case studies that generated leads resulting in $4M in revenue
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Senior Vice President, MarketingVontu Oct 2001 - Apr 2002• Founding team member that identified core business need for enterprise data loss prevention and developed investor pitch that secured first round funding. Acquired by Symantec
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Chief Marketing OfficerNetcentives 1998 - 2001UsChief Marketing Officer • Led all marketing efforts and drove recognition of Netcentives as premier provider of online loyalty and email direct marketing solutions• Drove platform adoption by 240 corporate customers, reached 50M consumers monthly, and generated over $68M in transaction revenue Senior Vice President and General Manager, Custom Loyalty Networks • Built new business division in private label reward programs for major consumer brand customers including American Express and Citibank.• Provided key revenue and support for successful IPO by generating $14M in revenue within one year of operation while securing multi-year contracts ranging from $3M - $60MVice President, Product Marketing• Patented online loyalty system with exclusive access to frequent flier miles from all major airlines• Over 1 million unique visits per month to e-commerce site -
General Manager, Internet Merchant MarketVerifone, Inc 1997 - 1998New York, Ny, Us• Defined market strategy, requirements, and strategic partners to address $500M market • Led product marketing, marketing communications, PR and sales support -
Independent ConsultantSelf Employed 1994 - 1997Product strategy & market analysis for clients such as Excite, General Magic, Netscape, Sun Microsystems’ Java Development Group, and more. • Launched Netscape developer program, registering over 10K developers in 60 days • Prepared quantitative market analysis for Excite that secured first round funding
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Various PositionApple Inc. 1981 - 1993Cupertino, California, Us• Reported directly to VP of Engineering and managed multiple product development programs with budgets in excess of $10M within five years of starting in entry level position• Led Product Marketing team with annual budgets ranging from $5M to $35M. Managed products generating over $1B in revenue • Identified and recruited VARS in key verticals and seeded early product for app development • Led design for manufacturability and production launch of new CPU products worldwide
Elizabeth Ames Skills
Elizabeth Ames Education Details
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Smu Cox School Of BusinessMarketing & Finance -
University Of HartfordFine Arts
Frequently Asked Questions about Elizabeth Ames
What company does Elizabeth Ames work for?
Elizabeth Ames works for Women In Product
What is Elizabeth Ames's role at the current company?
Elizabeth Ames's current role is Former CEO.
What is Elizabeth Ames's email address?
Elizabeth Ames's email address is el****@****org.org
What is Elizabeth Ames's direct phone number?
Elizabeth Ames's direct phone number is +165035*****
What schools did Elizabeth Ames attend?
Elizabeth Ames attended Smu Cox School Of Business, University Of Hartford.
What skills is Elizabeth Ames known for?
Elizabeth Ames has skills like Product Marketing, Product Management, Online Marketing, Start Ups, Email Marketing, Crm, Strategy, Lead Generation, E Commerce, Integrated Marketing, Competitive Analysis, Marketing Strategy.
Who are Elizabeth Ames's colleagues?
Elizabeth Ames's colleagues are Caroline Valitutto, Christina Sanders, Bouchra Siral, Chochanmyei Oo, Jade Rene, Diane Mergui.
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