Elizabeth Aparicio

Elizabeth Aparicio Email and Phone Number

Applied Anthropologist | Market Researcher | Brand Strategist @ Smarty Pants
johnson city, tennessee, united states
Elizabeth Aparicio's Location
Richmond, Virginia, United States, United States
Elizabeth Aparicio's Contact Details

Elizabeth Aparicio personal email

n/a
About Elizabeth Aparicio

Applied anthropologist with a love for brand strategy and consumer culture, combining a qualitatively driven heart and a quantitatively inspired mind for a truly holistic perspective on consumer behavior. I specialize in CPG and shopper insights, with strength in synthesizing a mix of primary qualitative and quantitative data and secondary research to deliver immersive human-centric insights, engaging storytelling with breadth and depth, and informed demand-driven strategy.

Elizabeth Aparicio's Current Company Details
Smarty Pants

Smarty Pants

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Applied Anthropologist | Market Researcher | Brand Strategist
johnson city, tennessee, united states
Website:
asksmartypants.com
Employees:
61
Elizabeth Aparicio Work Experience Details
  • Smarty Pants
    Research Manager
    Smarty Pants Jun 2022 - Present
    Project manager, leading small groups of researchers on a wide range of mixed-method custom research. Projects serve a variety of CPG, retail, and food service clients as well as syndicated initiatives.Daily tasks include primary research tasks (developing qual and quant research materials, monitoring quant fielding, moderating online panels, interviewing consumers, etc.), drawing on secondary research, working with vendors and clients directly, managing junior researchers on project objectives, analyzing and reporting insights, and presenting final reports.
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  • The Hartman Group
    Senior Consultant
    The Hartman Group Feb 2021 - May 2022
    Bellevue, Washington, United States
    Lead qualitative researcher and project manager, including syndicated and custom research projects large and small for a range of CPG and retail clients.
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  • The Hartman Group
    Ethnographic Analyst
    The Hartman Group Feb 2018 - Feb 2021
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  • Smartrevenue
    Qualitative Researcher - Contractor
    Smartrevenue Sep 2011 - Feb 2018
    Houston, Texas Area
    Contracted ethnographer, collecting data locally as part of a nationwide team of researchers, including intercept interviews, in-store observations, and pre-recruited shop-alongs.Additional roles included recruiting research participants and supporting final reporting.
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  • University Of South Florida
    Graduate Research Assistant
    University Of South Florida Aug 2010 - Aug 2015
    Tampa/St. Petersburg, Florida Area
    Primary qualitative researcher, including in-person interviews, archival research, and participant observation on a range of topics including food insecurity in Tampa Bay, local heritage sites, and tourism in Southern California.
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  • Sweetwater Organic Community Farm
    Outreach And Event Coordinator
    Sweetwater Organic Community Farm Aug 2012 - Dec 2014
    Tampa/St. Petersburg, Florida Area
    Organizer of on site events and farm promoter off-site and online.
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  • George Mason University
    Research Assistant
    George Mason University Jun 2012 - Aug 2012
    Washington D.C. Metro Area
    Part of partner program between George Mason's Center for Climate Change Communication and the National Parks Service. Our project researched the causes and implications of rising tick populations in the DC Metro area.
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Elizabeth Aparicio Education Details

Frequently Asked Questions about Elizabeth Aparicio

What company does Elizabeth Aparicio work for?

Elizabeth Aparicio works for Smarty Pants

What is Elizabeth Aparicio's role at the current company?

Elizabeth Aparicio's current role is Applied Anthropologist | Market Researcher | Brand Strategist.

What is Elizabeth Aparicio's email address?

Elizabeth Aparicio's email address is el****@****oup.com

What schools did Elizabeth Aparicio attend?

Elizabeth Aparicio attended University Of South Florida, Mary Washington College.

Who are Elizabeth Aparicio's colleagues?

Elizabeth Aparicio's colleagues are Czarmyne Jo, Jennifer Ginelli (She/her), Christina Massey, Molly Jackson, Emily (Solomon) Rowe, Shirley Shi, Sara Luzinski.

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