Libby Pederson work email
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Libby Pederson personal email
With over ten years of experience in marketing, I am passionate about creating and delivering effective and engaging campaigns that connect with diverse audiences and drive business results. I have worked in numerous Director roles creating innovative marketing campaigns, affiliated program campaigns, and working with S&T teams to promote innovative products centered around security, data management, AI, ML, engineering solutions, and more. As a CMMI Certified Marketer, I have a proven track record of applying best practices and standards to ensure quality and performance in all aspects of marketing, from strategy to execution. I specialize in CRM, PPO, PPC, social, digital and email marketing, leveraging data and analytics to optimize and personalize content, messaging, and delivery. I also have strong skills in project management, web design, SEO, and Adobe Creative Suite, as well as working knowledge of Spanish. I am always eager to learn new tools and technologies to enhance my marketing capabilities and stay ahead of the curve.
My Mantra Marketing
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FounderMy Mantra Marketing Sep 2018 - PresentFounder and freelance marketer of My Mantra Marketing - a full service marketing firm that specializes in business and partnership/sponsorship development, event marketing, social media and email marketing, CRM, and media relations.
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Member Outreach And Marketing DirectorIowa Association Of School Boards Aug 2024 - Nov 2024Des Moines, Iowa, Us -
Marketing Media SpecialistJanus Research Group Nov 2020 - Aug 2024Evans, Georgia, Us -
Project ManagerFull Bars Media Oct 2019 - Sep 2020Chicago, Illinois, Us• Organize project timelines and video production rosters for nine clients - Interview, hire and contract production teams for monthly video shoots including make-up artists, actors, videographers and editors- Write scripts for video projects that align with client messaging and branding •Create monthly social advertising and marketing content for three clients- Successfully launched a real estate social media series with a 19% page follower increase MOM and a 526% post engagement increase MOM• Work directly with Hubspot to help bridge the gap between sales, marketing and customer service. • Serve as hiring manager for Medical Shipment LLC, a medical device company serving university hospitals across the country- Work with LinkedIn Recruiter to target and screen candidates within the Chicagoland area -
Marketing ManagerToque And Bottle Oct 2018 - Apr 2019
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Marketing ContributorTedxnaperville Jun 2018 - Nov 2018Naperville, Illinois, Us• Bring public attention to the TEDXNaperville conference through a variety of methods including content creation, email and social media campaigns. • Plan and orchestrate the Mailchimp email marketing communication schedule to alert the database about ticket sales, adventures, speaker announcement and other pertinent information via Mailchimp - Responsible for alerting pertinent technical and news organizations of the upcoming conference and disseminating information to the TEDXNaperville attendee database. • Create promotional content (press releases) to announce the event, directly invite organizations and influential individuals in the community, help speakers announce to their fan base that they will be speaking and work alongside social media teams to announce updates.- Develop a digital marketing plan to drive social interaction and engagement via five platforms (Twitter, Instagram, Facebook, LinkedIn and YouTube. -
Marketing Account ManagerAgency 360 Jun 2016 - Jun 2018Chicago, Il, UsAGENCY 360⁰ is a Chicago-based marketing and communications company that’s worked with a diverse array of clients in industries such as entertainment, sports, non-profit, dining, auto, health and politics. Our core services are: publicity, integrated marketing, creative services, advertising, and social media. Our passion is in developing comprehensive communications strategies that use all of these services. And our mission is to provide this work from a complete perspective that will achieve our clients’ overall goals.As an Account Manager, I serve the following role: • Conceptualize and manage marketing, social media, and public relations campaigns and strategies for eight existing clients by engaging key audiences through relevant content and PPC advertising - Direct contributor to Carnivale Restaurant’s 10% revenue increase YOY from 2016-2017- Client media coverage in 50+ local and national print, online and broadcast outlets• Craft creative and digital content to share across social, digital and traditional mediums for three clients to over 40,000 consumers via blogs, SEO and backlinks in order to optimize online presence• Coordinate and direct videography and photography teams of four or more to amplify client branding and storytelling • Conceptualize and produce both small and large-scale business marketing events from 30 to 1,000+ attendees for Carnivale, XS Tennis, the H Foundation and the ANA Business Marketing Chicago • Assist in fundraising efforts that have garnered over $750,000 each year for the H Foundation organization -
Chapter ManagerBusiness Marketing Association Chicago (Bma) Jun 2016 - Jun 2018Cicero, Il, Us• Produce 3-4 monthly social and educational events for the Business Marketing Association of Chicago, a nonprofit marketing association catering to a database of 16000+ Chicagoland marketing executives and media influencers • Management of four different social platforms for the organization (YouTube, Facebook, Twitter and LinkedIn)• Oversee development of all creative assets, marketing content and campaigns • Manage the senior and associate annual goals, initiatives and board relations -
Director Of Communications And EventsChicago Youth Opportunities Initiative May 2015 - Jun 2018Our mission at CYOI is to increase the High School and Higher Education graduation rate of foster care and ward of the state youth (ages 16-21) in the City of Chicago by assisting these individuals in accomplishing their goals through mentoring, college readiness, career workshops and more. As Director of Communications & Events, it is my responsibility to oversee and manage the marketing and events department which is responsible for event production, community relations, SEO, social and email campaigns, public relations efforts and digital design.
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Hotel CoordinatorBrightspark Travel Inc Oct 2015 - Jun 2016Chicago, Il, Us• Create and maintain relationships with 100+ hotel vendors and security personnel in order to secure more than 1,000 educational student trips a year in five key markets – Chicago, New York City, Washington D.C., Springfield and Orlando • Review and edit over 1,500 security agreements and back end orders from security and hotel vendors to ensure client satisfaction -
WriterJamfeed Mar 2015 - Sep 2015• Write weekly blog posts and contribute to collaborative blog posts related to the music industry• Promote the music application and online platform via my personal social media sites (Facebook, Twitter, Instagram, etc.) in order to increase awareness of JamFeed
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Account CoordinatorLs2Group Mar 2014 - Apr 2015Des Moines, Iowa, Us• Create and implement the launch of the LS2group newsletter with a targeted reach of 800+ people and organizations• Collaborate with three internal teams to develop, plan and executive public affairs, public relations and marketing campaigns for our internal platforms, as well as six outside clients • Leverage relationships with 40+ media outlets throughout Iowa and the nation to leverage for earned media opportunities pitched to and written by influential members of the national and local political community• Communicate with legislators about social and economic issues affecting Iowans in order to obtain their support and establish coalitions of 25+ legislators -
InternRed Light Management Jan 2014 - Apr 2014Charlottesville, Va, UsConduct research and gather demographic information to target appropriate audiences and leverage effective media platforms to strategically market a nationwide tour for Christian rock band, Royal Tailor -
The Fix DjImpact 89Fm May 2013 - Aug 2013East Lansing, Michigan, Us● Access, evaluate and utilize relevant information sources to help deliver accurate information about local entertainment news● Execute regulations and industry codes governing radio broadcasting● Operate studio equipment in order to broadcast and manage program content for live programming to the Greater Lansing area -
Leasing AgentDtn Management Sep 2010 - Dec 2012Lansing, Mi, Us● Manage content for social media channels, internet listing services and the company website● Create and prepare newsletters, flyers and written summaries of available units● Responsible for driving new sales, consistently exceeding weekly and monthly sales goals of 15-20 new tenants per month by ways of building rapport and drawing information from potential and current tenants● Provide administrative support by handling phone traffic, filing of records, and general maintenance of office cleanliness ● Prepare/process rental applications, lease packets, renewal documents and deposits● Ensure client satisfaction by establishing myself as the main point of contact for support and providing unique service to each tenant on a daily basis at DTN Management -
InternA&M/Octone Records May 2012 - Aug 2012Us● Research, organize and analyze weekly national and international sales figures for Maroon 5 and Flyleaf from Nielsen SoundScan and Mediabase ● Leverage social media platforms and media opportunities to increase exposure, ticket and concert sales for Maroon 5, Flyleaf and a variety of other artists -
Assistant Booking AgentFusion Shows Oct 2011 - Apr 2012● Co-launch and market a successful 10-city college tour for the band Joe Hertler and the Rainbow Seekers that grossed over $8,000 in revenue
Libby Pederson Skills
Libby Pederson Education Details
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Michigan State UniversityAnd Spanish -
University Of Iowa
Frequently Asked Questions about Libby Pederson
What company does Libby Pederson work for?
Libby Pederson works for My Mantra Marketing
What is Libby Pederson's role at the current company?
Libby Pederson's current role is Marketing Director | CMMI Certified | Data Management Certified | S&T and R&D Content Creator | Communications, Social Media and Digital Marketing Leader.
What is Libby Pederson's email address?
Libby Pederson's email address is li****@****rch.com
What schools did Libby Pederson attend?
Libby Pederson attended Michigan State University, University Of Iowa.
What are some of Libby Pederson's interests?
Libby Pederson has interest in Scrapbooking, Health, Children, Education, Environment, Photography, Playing Flute, Music, Running, Singing.
What skills is Libby Pederson known for?
Libby Pederson has skills like Public Relations, Social Networking, Advertising, Press Releases, Time Management, Social Media, Blogging, Social Media Integration, Facebook, Event Planning, Google Docs, Community Service.
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