Direct organization marketing strategy for association with nearly 20,000 airport and corporate members, 80 meetings per year, 12 certifications and accreditations, and a variety of products and services. Develop and execute marketing plans and budget. Shape electronic communications strategy, including the website, automated campaigns, social media, and more. Manage and develop marketing, production and graphic design staff. Manage and develop for iMIS database and RiSE websites, including SQL and CSS coding.• Built first centralized marketing department in the association's history.•Led the team to completely revamp tech stack from the ground up, implementing a system that allowed us advanced marketing automation capabilities as well as increased member engagement tools.• Association went from 4,000 individual members to more than 7,000, 450 corporate members to more than 700 (bringing individual membership to more than 20,000), and $34 million in revenue in 2013 to $128 million in 2019.

Instructor for Advertising and Integrated Marketing Communications

Directed global organization marketing strategy for a for-profit performance improvement company with a staff of over 80 across the world. Developed marketing plans; establish marketing budget; shape all electronic communications, including the website, public webinars, social media, and e-newsletter. Managed company intranet site. Managed marketing staff.

Directed organization marketing strategy, for a non-profit certification board with a staff of over 50 across the country. Developed marketing plans and marketing budget, all electronic communications including the website, social media and daily e-newsletter. Oversaw all organization meetings, including planning and execution of bi-annual national conference. Managed marketing and meetings staff, managed budget of nearly $1 million.• Increased e-mail reach, opens and click-thrus while decreasing overall opt-outs through creation and cultivation of in-house database of opt-in lists to include over 10,000 unique individuals.• Designed hybrid e-mail and print marketing model featured in DM News which reduced the number of print pieces produced and mailed without losing coverage, saving $5,000 - $10, 000 per mailing.• Created the first Facebook and Twitter programs for the organization, garnering nearly 10,000 fans/followers (and growing daily).• Worked with a partner company to develop a daily e-newsletter that now reaches over 65,000 people, positioning the organization as a thought-leader with an estimated revenue of over $25K annually and no internal labor costs.• Planned and executed the first virtual/onsite hybrid national conference, allowing an expected number of over 100 to attend, including satellite conferences to help build affiliate networks throughout the country and bring in future customers for certification.

Planned and executed marketing for K-12 publications, annual conference and e-workshops, budgeting for advertising and special projects and in-house databases and purchased lists. Analyzed product life cycle for pricing and retirement of titles to reduce inventory costs and increase revenue. Managed marketing budget of $300,000. • Increased conference attendance by 30% by revamping marketing materials and list purchases and utilizing email blasts. • Increased publication sales by 8% by analyzing product life cycle and researching buying practices to determine a different annual new product release date that fit the market buying cycle.• Reduced overall budget for advertising and direct mail by 10%.

Directed marketing and communications for association and development of cohesive marketing materials for members to use to market their small businesses. Created and managed public relations plan, built media relationships and pitched article ideas and industry experts. Managed marketing and design staff.• Developed highly-successful communications research and delivery plan from ground up.• Received unprecedented results in media coverage, including NPR, Roll Call, Federal News Radio, and others through research and targeted pitching based on individual reporter experience. • Successfully pitched local television news in a top 40 media market to broadcast weather report live from our booth during annual conference.

Directed marketing and communications for international puzzle and game company, including B2B marketing to small businesses and large retailers, including Barnes & Noble, B2C marketing and e-commerce site, and product placement. Created customizable marketing pieces for B2B customers to use to market products. Managed design and marketing staff and PR firm.• Increased sales by 11% through use of blast faxes, strategic discounts and creation of materials for B2B customers to advertise products and through PR to create demand from the end user.• Rolled-out marketing and logistics for rebranding and name change.• Negotiated product placement in the USA, Canada and the United Kingdom

Prometheus Online Course Management Software:Created marketing and communications department and plan for new course management software, coordinated RFP responses and proposals, planned user conference to bring together stakeholders and gather market research. •Increased number of clients from one external contract to contracts with more than 60 universities across North America and the United Kingdom in 18 months. Conference Management Services Department:Directed marketing and communications for both internal brand and 10-15 client conferences per year. Created and managed extensive budget spreadsheets to track all marketing, conference and special event expenses. Managed office manager, interns and temporary staff.• Doubled attendance at annual IRS Tax Institute through development of new retention program.• Developed first department website and first online conference registration system.