-Improved performance tracking by creating 3 performance dashboards in Tableau for daily consumption by the marketing and sales teams

-Enhanced program productivity and effectiveness by managing recurring reports, analyses, and dashboards to extract insights and trends, ensuring alignment with business objectives-Increased report consistency and efficiency by developing and monitoring KPIs to identify trends, growth opportunities, and optimization areas-Improved stakeholder alignment and data-driven decisions by creating data visualization, reporting, and presentation best practices and documentation-Streamlined analytics requests by identifying analytics needs and managing deliverables through cross-functional collaboration and project plans

-Enhanced data accuracy and reporting efficiency by maintaining data automation tools and dashboards across multiple data sources, utilizing Alteryx, Domo, and Tableau-Enhanced data accuracy and reporting efficiency by maintaining and optimizing data automation tools and dashboards across multiple data sources, utilizing Alteryx, Domo, and Tableau-Empowered decision-making for 3 clients through the continuous delivery of reports and dashboards as part of monthly and quarterly reporting processes-Increased campaign effectiveness by synthesizing and presenting digital marketing insights and recommendations to clients-Enhanced junior analysts' productivity by providing guidance, supervising workflows, and mentoring them in career development and analytics knowledge

-Enabled data-driven marketing strategies by developing 8 performance dashboards-Improved marketing initiatives' effectiveness by conducting analyses of trends and patterns and providing actionable recommendations-Increased data literacy for non-technical teams by defining analytics requirements and governing data sources through cross-functional collaboration-Optimized mobile app performance and adoption by developing testing strategies, defining tagging requirements, and implementing performance monitoring reports-Collaborated with Data Engineering team to manage creation of a marketing data warehouse, streamlining data management through effective vendor relationship management-Facilitated data-driven insights by developing and maintaining cloud infrastructure on AWS, ensuring alignment with stakeholders and business objectives

-Enhanced client ROI by developing tailored dashboards and reports for multiple clients across various industries-Increased client campaign performance and customer acquisition through statistical analysis, market research, and forecasting techniques-Improved operational efficiency by analyzing large datasets to extract actionable insights and identify trends, leading to optimized marketing and eCommerce strategies-Optimized client marketing strategies by creating informative and visually appealing data visualizations and reports, enabling better communication of key insights to stakeholders-Strengthened client relationships by collaborating with stakeholders to gather feedback and ensure alignment between data analysis efforts and business objectives

-Managed SEO campaigns, customized reporting, and web/tagging implementations-Developed custom reports and dashboards related to campaign strategies, metrics, and other KPIs-Analyzed multi-channel performance metrics and delivered marketing insights to support client goals-Formulated metrics and interpreted monthly reporting to measure client success-Executed and interpreted campaign data to present data-driven insights to clients-Implemented marketing and business solutions based on strategic insights

-Collaborated with team members to manage comprehensive marketing campaigns for four eCommerce brands-Executed A/B tests, collected and analyzed data, identified trends and insights in order to achieve maximum ROI in paid search campaigns and search engine optimization-Monitored web analytics dashboards, reports, and key reporting tools for areas of importance-Managed, tracked, reported, and analyzed website analytics and PPC initiatives and campaigns

-Managed multiple campaigns by maintaining schedules, managing budgets, developing strategies, collecting insights, and identifying campaign best practices-Conducted in-depth market research to better understand industry trends-Interpreted data and developed detailed reports to present to clients

-Provided Influence & Co. with a competitive advantage by optimizing home website pages and investigating new digital marketing trends & growth channels. -Discovered actionable, data-driven insights to improve the home website and campaigns by testing website variables and running A/B tests. -Generated leads and drew attention to Influence & Co.’s website by utilizing marketing automation tools and posting creative messages across various channels, including social media and email marketing. -Optimized performance analytics measurement efforts, which lead to more effective weekly reporting for the marketing team’s activities.

-Facilitated day-to-day management and optimization of display ad campaigns. -Collaborated with clients to establish budget criteria, campaign strategy, and optimization tactics. -Managed and analyzed large amounts of campaign data in order to compile client reports on insights and other information, and to optimize campaigns and budgets.-Created campaigns by testing various targeting strategies, conducting market research data on the marketplace, and performing in-depth analysis in Excel.