Elizabeth Avery Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Drive enterprise roadmap for digital marketing innovation with a focus on programmatic and paid search, this includes adoption of new ad types, use of AI/ML in advertising, optimization tools and audience segments.Paid Search subject matter expert supporting enterprise Google Ads, Microsoft Advertising and Search Ads 360 platforms. Consult with all Lines of Business (Deposits, Lending, Investment and Credit) to test new paid search opportunities across all paid search campaign types (Classic Paid Search, Discovery and Performance Max, etc) as well as troubleshoot any issues that arise.Programmatic subject matter expert, providing thought leadership on the evolving programmatic landscape (Video, Display, CTV, Native, etc): work with Lines of Business to plan and manage tests, consult on Line of Business campaign plans and resolve programmatic campaign issues that arise.Manage Enterprise Brand Safety program by using a combination of Integral Ad Science and in-platform tools to maximize controls to avoid showing digital ads across unsuitable or non-brand safe content.Collaborate with Adswerve team to create paid media dashboards, enable tracking across Google Tag Manager and understand how the migration to Google Analytics to Analytics 360 will impact paid media opportunities.Champion enterprise opportunities for paid app advertising across Google Ads and Apples Search, consult on campaign plans involving app support to help maximize tracking and performance.Work with Legal and Compliance teams to understand the implications of increasing presence of AI/ML in the digital marketing industry and how to adopt these tools while adhering to the requirements of the highly regulated financial industry, including managing our Algorithm Catalog Program.Lead contract negotiation, redlining and execution of key Wells Fargo marketing contracts: Google Cloud and DSP, Yahoo DSP and Adobe DSP.

San Francisco, California, Us

Built and lead Wells Fargo Enterprise Paid Search Program and support Enterprise Programmatic Program to further the marketing goals of all LOBs: CCD, MTG, DPG, SMB, MS, PLL, WIM and WFA.Manage the paid media technology tech stack including SA360, GTM, Campaign Manager, Adobe DSP, Adobe DMP, DV360 and Google AnalyticsConsult with Lines of Business to ensure the Digital Marketing Tech Stack meets current and future marketing needsInvestigate, pilot and onboard new technology or agency-based solutions based on LOB business needs and the changing digital marketing landscapeManage Enterprise relationships with key Paid Search and Programmatic Vendors: SA360, Google Ads, DV360, Adobe and Microsoft Advertising.Enable and enhance data availability in the media platforms for improved optimization and reporting.Transitioned Paid Search Optimization platform of record to SA360 which increased the level of automation that could be used in paid search, resulting in cost savings of $2.1MM Annually.Won five Marketing Momentum Awards for contributions to digital marketing initiatives.

San Francisco, California, Us

Lead Enterprise Level Search ProgramSupport Enterprise Level Programmatic Program

New York, Ny, Us

• Lead a team of five direct reports, managing $16 Million+ in annual billings for programmatic marketing campaigns.• As a part of a 2019 initiative, responsible for designing and rolling out QA, Pacing and Reporting process to improve consistency of service.• Responsible for delivery of a high level of service to 10 clients: SAP, GE, Voya Financial, Synchrony, Kohler, Hawaii Tourism, First Midwest Bank, Spanish Olive Oils, Cognizant and Home Instead• Confirm accuracy in billing and appropriate use of client funds• Sign-off on all external deliverables such as RFP Responses, Pitches and Wrap-up Reports.• Mentor and support team members to foster constant learning and growth.• Work to strengthen partnerships with internal strategy teams, vendors and the client

New York, Ny, Us

- Managed strategic recommendations for $10 million annual spend- Developed and execute strategies using Gmail, YouTube, Search and App Advertising efforts- Improved metrics YoY in KPI’s CPC and CTR across core entertainment networks: TNT and TBSTNT: CPC (-18%), CTR (+119%), TBS: CPC (-0.47%), CTR (+58%).- Became the technical specialist on the team for Kochava App tracking- Led Search and App strategy for highest priority activation of the year, March Madness Live resulting in improved YoY metrics across the board- Cost per Install: -15% YoY, Cost per Stream: -75% and Cost per Bracket Completion: -57%

New York, Ny, Us

- Coordinate with team members to develop campaign plans and strategies on Google and Bing- Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives- Gather and analyze data to write insights for ongoing client reports- Write client ad copy- Utilize campaign management tools to execute campaigns and improve overall performance- Assess and suggest appropriate landing pages- Monitor client, competitor and industry changes- Support ad-hoc data requests for forecasting, billing, promotional performance, etc.

Greenville, South Carolina, Us

Collaborate with creative and production departments to produce Denny's Diner Core Menus, Test Menus and Kids Menus. Coordinate with Dreamworks to promote popular TV and Movie characters on the Kids Menus. Create estimates and timelines for each deliverable. Active in proofing and editing menus. Work with the client and the printing vendor to ensure final product is up to Denny's brand standards.

Greenville, South Carolina, Us

The Account Coordinator assists with coordinating and managing all day-to-day agency efforts on behalf of the client. I support the account team with project and account management tasks. I work closely with other agency departments to execute individual projects, ensuring that agency output adheres to client objectives, meets client deadlines, and achieves agency quality standards. In this junior-level position, I learn the basics of both the account management function and the project management function with an eventual opportunity to grow into either area.

My responsibilities include:- Creating sales for the Pendulum Newspaper, in print and online, as well as The Edge Magazine - Forging strong relationships with current and new clients- Train sales associate team of 5 Elon Students in the fundamentals of sales and customer service- Organize sales process and keep track of all sales for each edition- Manage the billing process

I work with a team of 16 to plan and execute a four week program for Elon University's New Student Orientation Program at the beginning of the fall semester of 2013. We will be coordinating an overseeing Freshman and Transfer events, training Orientation Leaders, moving new students into the dorms and helping new students transition during their first year at Elon.- Promote Orientation Events- Market new student orientation

Raleigh, North Carolina, Us

Responsibilities included: Day to day client communications and the collection of client assetsPreparation of client proposals and presentationsPersonally executing certain aspects of projects as needed, including conducting competitive analysis and quality assurance testing. Information architecture assistant

Gb

Statistically, 1% of students complete an international internship during their college careerWorked in the Marketing department of eWaterways- created newsletters- updated website content and experiences- attended the World Travel Market

Studied abroad fall semester in London, England- Completed two business courses for Marketing major (Finance, British Life and Business) - Interned at eWaterways Cruise Agency

I am currently a member of the Elon LEAD program. This program provides workshops and mini-retreats to help me develop my leadership skills. This program requires I serve at least 45 hours of service and work with a mentor to reflect on how I am changing and growing as a leader.

New York, Ny, Us

Worked at oneoworld Airline Alliance in the Marketing and Membership departments- developed staffing model for customer service agents who meet passengers and facilitate quick and missed airport connections- presented staffing model to membership department- analyzed data about airline fleets and airport transfers- worked on one worlds new event product- researched and identified potential customers for product- compiled database for product

Elon, Nc, Us

As an Orientation Leader I helped freshman students and transfer students adapt to their first semester at Elon by teaching them about the school I love so much and all the opportunities and expectations Elon University students need to know about.

Communication Department- Analyzed companies use of social media- Researched ways competition used social media- Presented Comm. Department with write up and presentation of research

Teaching swim lessons to children of all ages

Tutored children in D1 school, reinforcing the lessons they learned in class. Mostly tutored elementary school math, reading and writing.

Managed safety of pool and pond areas.

Master Of Business Administration - Mba, Business Administration

Master Of Business Administration - Mba, Business

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Science In Business Administration, Marketing

Education record