• Led project management, content execution, and various social media-related tasks for four or more clients, who collectively have a 1.5 million Instagram following• Collaborated effectively with industry partners to enhance brand messaging and broaden audience reach, resulting in more than 20 successful partnerships and increased brand visibility• Executed data-driven strategies that drive heightened engagement and optimize paid campaigns while upholding platform consistency and brand… Show more • Led project management, content execution, and various social media-related tasks for four or more clients, who collectively have a 1.5 million Instagram following• Collaborated effectively with industry partners to enhance brand messaging and broaden audience reach, resulting in more than 20 successful partnerships and increased brand visibility• Executed data-driven strategies that drive heightened engagement and optimize paid campaigns while upholding platform consistency and brand tonality• Managed client content calendars to ensure consistent posting and optimize content reach.• Continuously monitored and analyzes social media performance, adapting strategies for ongoing improvement Show less

• Performed market analysis and researched the latest trends for the company’s 672K digital follower platform, increasing awareness and supporting business objectives• Facilitated the development of event strategies and tactical plans to promote the accomplishment of marketing goals• Analyzed and consolidated data from different sources to generate reports detailing campaign performance, customer engagement, and engagement trends• Promoted company's events by designing marketing… Show more • Performed market analysis and researched the latest trends for the company’s 672K digital follower platform, increasing awareness and supporting business objectives• Facilitated the development of event strategies and tactical plans to promote the accomplishment of marketing goals• Analyzed and consolidated data from different sources to generate reports detailing campaign performance, customer engagement, and engagement trends• Promoted company's events by designing marketing materials such as line sheets, digital invites, and model decks Show less

• Skillfully managed content for Helen Hall's 80X20 lifestyle website and Instagram under Blender Bomb, fostering a dedicated following of 10.4K active followers.• Spearheaded the creation, editing, and strategic promotion of original content for Tipsy Spritzers and 80x20, significantly boosting brand engagement and interaction across various digital channels, including emails and social media• Undertook an in-depth analysis of customer interactions and data, strategically positioning… Show more • Skillfully managed content for Helen Hall's 80X20 lifestyle website and Instagram under Blender Bomb, fostering a dedicated following of 10.4K active followers.• Spearheaded the creation, editing, and strategic promotion of original content for Tipsy Spritzers and 80x20, significantly boosting brand engagement and interaction across various digital channels, including emails and social media• Undertook an in-depth analysis of customer interactions and data, strategically positioning the company at the forefront of emerging marketing trends within the industry Show less

Student Consultant: SweetPea Ice-cream January2022 - May 2022• Selected to participate in a student led marketing planning project to develop a comprehensive marketing strategy• Conducted holistic analysis of industry, market, competition, and consumers as fact-based foundation for developing new go-to-market strategy. Insights shared via 5 Forces assessment and SWOT analysis• Crafted creative brief that concisely identified brand's positioning, points of difference and… Show more Student Consultant: SweetPea Ice-cream January2022 - May 2022• Selected to participate in a student led marketing planning project to develop a comprehensive marketing strategy• Conducted holistic analysis of industry, market, competition, and consumers as fact-based foundation for developing new go-to-market strategy. Insights shared via 5 Forces assessment and SWOT analysis• Crafted creative brief that concisely identified brand's positioning, points of difference and character/tonality as foundation for brand, communications, and messaging strategy• Created comprehensive marketing plan for rebranding of SweetPea including product service recommendations, communicationstrategy, pricing plan, 3-year pro-forma P&L and implementation plan to ensure successful execution Show less

• Supervised and provided guidance to 10 elected officers in executing service projects and events for 396 members, while representing the Beta Zeta chapter, overseeing communications, and creating original content for recruitment and panhellenic purposes• Produced a series of representative videos that received high acclaim among incoming freshmen, with the first video ranking #1 among 1,545 students compared to thirteen other sorority organizations. Subsequent videos also achieved… Show more • Supervised and provided guidance to 10 elected officers in executing service projects and events for 396 members, while representing the Beta Zeta chapter, overseeing communications, and creating original content for recruitment and panhellenic purposes• Produced a series of representative videos that received high acclaim among incoming freshmen, with the first video ranking #1 among 1,545 students compared to thirteen other sorority organizations. Subsequent videos also achieved top-ranking positions, with 579 out of 630 and 230 out of 312 students ranking them #1, respectively Show less

• Oversee duties and communications while serving as a seasonal housekeeper on C Lazy U Guest Ranch• Assist with kids counseling; duties included bridling horses, guiding horse rides, caring for children