Elizabeth is a communications professional with more than 15 years of experience developing and implementing public relations and content marketing campaigns that successfully drive results. She has extensive experience in crafting strategic communications campaigns, working with news media, building advocacy campaigns, telling authentic stories and developing engaging content.

- Led communications and public affairs for national conservation organization focused on forestry and conservation issues- Oversaw communications and media relations efforts to launch and expand the Family Forest Carbon Program, AFF's carbon program specifically designed for small forest landowners - Designed and led advocacy and communications campaigns around the Farm Bill reauthorization, tax code overhaul, wildfire funding and more, helping to raise local voices and build champions on Capitol Hill- Cultivated more than five dozen news stories with placements in Huffington Post, Reuters, USAToday, Politico, The Hill, Pittsburgh Post-Gazette, NPR, Greenbiz and Grist- Developed led-generation marketing campaigns to drive interest and action around forest and carbon issues- Designed and directed four major report and/or white paper releases, including media relations, advertising, content development, stakeholder relations and more- Wrote more than two dozen landowner stories, sharing authentically about the challenges and opportunities around owning private forestland

- Supervised digital and direct marketing strategy for Fortune 50 company- Led development and execution of comprehensive website overhaul, optimizing and enhancing site to best deliver information that supports product conversion and retention goals; specifically site redesign focused on shift to responsive, new digital tool and content development, and SEO optimization

- Managed consumer and stakeholder communications for the national campaign “Take Me Fishing” - Created campaigns such as Top Places to Boat and Fish to drive interest and engagement by consumers; used campaign to generate news placements in publications such as USAToday, Delta Sky Magazine and the Associated Press - Developed and managed content marketing strategy; responsible for content creation, including articles, videos, social media posts, photos and infographics- Served as spokesperson for media, and on-camera talent for industry interviews and consumer videos, media-trained- Supported state boating and fishing affiliates through educational webinars, public relations consultation, and adapting national campaign into local media opportunties- Managed SEO efforts, including keyword strategy, content creation and website implementation- Managed all email marketing, including audience segmentation, design and deployment - Led social media efforts, with a focus on increasing followers, engagement and conversion to website- Wrote and/or edited communications materials, including brand messaging, press releases and articles, supervise team of freelance writers

- Developed and executed marketing and communications efforts to drive annual ticket sales and memberships for regional aquarium, including three new exhibit launches. In first year, hit highest ticket sales since Aquarium opening- Revised approach to online ticket sales, increased online sales 120 percent in first seven months- Led new brand campaign development, including television, out of home, print and digital assets- Launched social media, including content development and customer service management, increased followers by 50 percent - Spokesperson for Aquarium, handled news media requests, placements with The Today Show, Charlotte Observer, and The Post & Courier- Collaborated with development team on fundraising campaigns

- Brand manager for clients such as Medical University of South Carolina, Orient-Express Hotels, Wild Dunes, Tony Ferguson Weightloss and Circle K Convenient Stores- Managed brand strategy and advertising (print, out of home and digital) for multiple clients- Supported launch of new CRM system for boutique hotel chain, created first ever content based enewsletter- Assisted tourism clients with email marketing, direct mail marketing, social media and customer relationship management - Created new website for tourism client

Assisted in media planning for the Verizon Wireless youth segment; research viral marketing for new campaign; winner of the AiMA Internship Scholarship