Beth Best Email and Phone Number
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Beth Best personal email
Brand Evangelist! Powering commercial development and brand stewardship for global medical device and biopharmaceutical companies, I am a seasoned executive, commercial strategist and marketing leader with extensive experience with small- large cap publicly-traded companies with disruptive technologies. My area of expertise is with both B2B and DTC Marketing, driving both patient and provider adoption of new FDA approved therapies. Improving the lives of patients and optimizing value for sustainable organizational growth is my specialty. Throughout my career, I have developed expertise in building and executing cross-functional launch plans for new products, identifying and nurturing key opinion leaders in the industry, and leading high performing results-driven marketing teams, while always remaining entrepreneurial spirited in my approach. I have extensive experience in a diverse range of therapeutic areas including orthopedics (joint arthroplasty & implants), sports medicine (injectables), non-opioid pain management (buy and bill injectable therapies), Anesthesia (monitoring), women's health(urinary incontinence), urology & urogynecology (stone disease, incontinence & pelvic floor reconstruction) & Men's Health (BPH & prostate cancer)My functional areas of strength include Digital (organic & paid social, SEM & SEO) and Traditional Advertising, Medical Congresses & Exhibitions (branding, events and promotions), Public Relations (press releases & earned media strategies), Corporate Communications & IR (IPO), Speaker's Bureaus, KOL Advisory Boards, Influencer Marketing, and building creative brand campaigns for new and expanded product categories for HCP & Consumer audiences. I attribute my success to my ability to form very strong relationships built on trust and alignment with all stakeholders, most notably customers and colleagues. I am an exceptional brand evangelist and company spokesperson with a passion for bringing products to market that provide meaningful change to the lives of patients. I have an unwavering commitment to understanding the "voice of the customer" insight methodologies and content creation. I am known for my creative bravery, building brand personality, and developing my teams.I consider myself an effective change agent and possess a unique ability to pivot when market dynamics call for new strategies.
Journal Of Orthopaedic Experience & Innovation
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Chief Commercial Officer (Cco) | Beth@Joei.PubJournal Of Orthopaedic Experience & InnovationBoston, Ma, Us
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Chief Marketing OfficerThe Ortho Show Mar 2023 - PresentIrvine, Ca, UsConference Strategy, Guests, Industry Sponsors, New Products, Content Direction, Social Media -
Chief Strategy & Industry Officer | Orthopaedic Summit:Evolving Techniques (Oset)Ortho Summit Jan 2022 - PresentLas Vegas, Nevada, UsOverall Program/Conference Direction | Public Relations and Social Media Director | Creative Direction on Photography & Videography, Messaging, New Graphics and Campaigns | Keynote Speaker Selection | Faculty Nominations | Strategist for Industry and Content -
Chief Commercial Officer (Cco)Journal Of Orthopaedic Experience & Innovation Aug 2021 - PresentBronx, UsJournal Club Promotion | Sponsorship and Commercialization Strategies for Journal | Industry Liaison
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Commercial Strategies & Kol Consultant | Orthopedics & Sports MedicinePacira Biosciences, Inc. Aug 2021 - PresentTampa, Florida, Us -
Marketing And Ir ConsultantRestor3D Jul 2023 - Oct 2024Durham, North Carolina, Us -
Vice President Marketing | Sports Medicine & OrthopedicsFlexion Therapeutics Jul 2019 - Jul 2021Burlington, Massachusetts, Us -
Marketing/Commercial Consultant | Sports Medicine & OrthopedicsFlexion Therapeutics Feb 2019 - Jun 2019Burlington, Massachusetts, Us
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Vice President Corporate & Marketing Communications (Orthopedics - Arthroplasty) | Hcp & PatientConformis - Acquired By Restor3D Jul 2016 - Nov 2018Billerica, Ma, UsWe capture authentic stories and experiences of patient leaders in their specific health condition in order to create social ads and (v)blogs that help support our marketing and revenue goals. Responsible for developing and executing metric-based, revenue-generating marketing and public relations programs; managing corporate and product brand identity; IPO Communications Strategy on NASDAQ; enforcing a consistent brand experience; and building strategic partnerships with all internal and external stakeholders for Conformis. Number one objective is implementing marketing programs focused on top line revenue growth for this hyper-growth company. Daily responsibilities include high level engagement with surgeons; hospital executives; practice managers; media; senior sales management; and external agency partners. Competencies include strategic thinking: creative bravery; corporate messaging; public relations; media relations; designing performance-based marketing programs; practice management; digital marketing; media relations; inbound marketing; operating room; professional on-camera interviewing; video production; deep understanding of marketing within the highly-regulated medical device industry; and experience with publicly traded companies of varying sizes. -
Executive Director, Corporate Programs, Marketing Comm (Orthopedics) B2B & Dtc | Hcp & PatientConformis - Acquired By Restor3D May 2015 - Jul 2016Billerica, Ma, UsResponsible for developing and executing metric-based, revenue-generating marketing and public relations programs; managing corporate and product brand identity; IPO Communications Strategy on NASDAQ; enforcing a consistent brand experience; and building strategic partnerships with all internal and external stakeholders for ConforMIS. Number one objective is implementing marketing programs focused on top line revenue growth for this hyper-growth company. Daily responsibilities include high level engagement with surgeons; hospital executives; practice managers; media; senior sales management; and external agency partners. Competencies include strategic thinking: creative bravery; corporate messaging; public relations; media relations; designing performance-based marketing programs; practice management; digital marketing; media relations; inbound marketing; operating room; professional on-camera interviewing; video production; deep understanding of marketing within the highly-regulated medical device industry; and experience with publicly traded companies (small, mid and large cap) and FTC regulations
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Sr. Director, Corporate Communications And Marketing Programs; Hcp & Patient (Orthopedics)Conformis - Acquired By Restor3D Apr 2013 - May 2015Billerica, Ma, UsResponsible for leading the corporate communications and programs department in developing the global strategy and implementation plans for all corporate communications, marketing communications and product commercialization activity using B2B; B2B2C; DTC methodology. Working with key stakeholders including hospital c-suites executives; administrators;surgeons; scrub nurses; OR directors and marketing directors at both private and public institutions to design and implement local educational programs on ConforMIS technology. Key functional capabilities include; content marketing; engagement marketing and lead generation; public relations (PESO); media relations strategy; SEM; SEO;website development; lead generation programs; co-marketing programs; US & OUS exhibits; medical advisory board events; developing buyer personas; customer segmentation (on-line buying/influencing behaviors on and off-line)' message mapping; corporate events; corporate VIP visits; corporate branding; product branding; trade advertising; video production; and regional conferences. Metric-based approach &ROI Analysis on all communications activities.
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Director Of Marketing Communications; Hcp & PatientConformis - Acquired By Restor3D Aug 2011 - Apr 2013Billerica, Ma, Us
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Vice President Corporate Marketing Communications & Investor Relations (Anesthesia)Aspect Medical Systems (Bis Monitoring Acquired By Covidien - Medtronic) Aug 2001 - Jan 2003B2B and DTC Marketing & Investor Relations: corporate branding and image campaigns; public relations; advertising, medical trade shows; professional education programs; investor relations; new media campaigns and programs.
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Director, Marketing Communications (Men And Women'S Urinary Health)Boston Scientific 1998 - 2001Marlborough, Ma, Uscorporate branding and image campaigns; public relations; advertising, medical trade shows; professional education programs; investor relations; new media campaigns and programs; sales training materials; instructional videos -
Marketing Communications Manager (Urology And Women'S Health)Boston Scientific Sep 1995 - Sep 1998Marlborough, Ma, Us
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Marketing Communications Specialist (Urology, Cardiology, Gi Endsocopy, Neuro)Boston Scientific Sep 1993 - Sep 1995Marlborough, Ma, Us
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Marketing Communications CoordinatorBoston Scientific Sep 1991 - Sep 1993Marlborough, Ma, Us
Beth Best Skills
Beth Best Education Details
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Emory University - Goizueta Business SchoolGeneral -
Dana Hall School
Frequently Asked Questions about Beth Best
What company does Beth Best work for?
Beth Best works for Journal Of Orthopaedic Experience & Innovation
What is Beth Best's role at the current company?
Beth Best's current role is Chief Commercial Officer (CCO) | beth@joei.pub.
What is Beth Best's email address?
Beth Best's email address is be****@****mac.com
What schools did Beth Best attend?
Beth Best attended Emory University - Goizueta Business School, Dana Hall School.
What skills is Beth Best known for?
Beth Best has skills like Healthcare, Medical Devices, Strategic Partnerships, Strategic Communications, Marketing, Corporate Communications, Investor Relations, Ipo, Nasdaq, Dtc, B2b Marketing Strategy, Marketing Communications.
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