Beth Geiger Email and Phone Number
Beth Geiger work email
- Valid
- Valid
Beth Geiger personal email
Beth Geiger phone numbers
I am a marketing leader with 20+ years of B2B expertise in driving significant growth and transformation within marketing and communications. I blend strategic leadership with operational excellence, consistently leading teams to enhance brand preference and achieve profitable growth. My diverse marketing and communications experience spans strategic marketing, marketing communications and corporate communications in complex, matrixed environments. This includes Go-to-Market strategy, strategic positioning and content strategy development, omni-channel demand generation campaigns that include account-based marketing, events, SEO/SEM/digital strategies, email and sales enablement, and corporate communications including executive communications, employee communications, website and brand. I am passionate about leveraging innovative approaches to differentiate brands and propel organizations towards future success. I thrive in building and leading marketing, communications, brand strategy and operational excellence, particularly in post-reorganization, post-merger and post-acquisition environments.
-
Director Of Marketing, Western HemisphereTensar, A Division Of CmcAtlanta, Ga, Us
-
Director Of Marketing, Western HemisphereTensar, A Division Of Cmc Aug 2024 - PresentAlpharetta, Ga, Us -
Marketing & Communications DirectorArgos Usa Mar 2023 - Feb 2024Alpharetta, Ga, Us•Recruited by CEO to create a dynamic Marketing & Corporate Communications team aimed at transitioning Argos US into a publicly traded entity. Company experienced over 50% growth YOY in flat market. •Collaborated closely with CEO and executive leadership team to formulate internal and executive communications strategies and roll out company strategy, increasing employee engagement 25% through internal channels. •Created Internal and External communications function including all employee communications, crisis communications strategy, media relations, brand, social media strategies and website. •Led research to understand Argos position in the marketplace and understand voice of customer. Orchestrated consensus among executive leadership team to establish key value-drivers. •Spearheaded go-to-market strategy, content and communications strategy based on value-drivers, established budget and processes to empower team to drive profitable growth, differentiate Argos and engage customers and employees through omni-channel marketing and customer experience programs. Identified 800+ MQLs.•Successfully led all merger communications to over 4,000 employees and external stakeholders during merger with Summit Materials (closed 1/10/2024). -
Director, Growth MarketingWestrock Company Apr 2022 - Nov 2022Atlanta, Georgia, Us•Identified, established and institutionalized all protocols and programs necessary to execute an enterprise-wide marketing strategy.•Created a first-of-its-kind program and project management function within WestRock’s new centralized marketing team, driving efficiencies for all aspects of the integrated marketing strategy, including campaigns, digital strategies, demand generation, account-based marketing, customer events, and social campaigns.• Built and managed growth marketing team including defining the type and level of experienced employees on the team, team size, the structure of the function as well as the team KPIs, operating model and team management.•Worked across functions to activate new project management support tools (monday.com) to support new centralized marketing department. -
Sr. Manager, Growth MarketingWestrock Company Nov 2021 - Apr 2022Atlanta, Georgia, UsSr. Manager, Growth Marketing November 2021 – April 2022 • Benchmark, build and operationalize a new centralized Growth Marketing function responsible for Demand Generation, Digital Marketing, Account Based Engagement and Industry & Customer Events.• Establish new centralized awards function that fully leverages the power of sales and marketing, ensures a relevant narrative, and aligns multi-functional teams to maximize efficient processes.
-
Sr. Manager, Strategic MarketingWestrock Company Apr 2019 - Nov 2021Atlanta, Georgia, Us• Led strategic marketing team for $400MM business. • Developed and executed business marketing strategy and budget, to leverage growth opportunities based on market trends, competitor activity, customer journey and key growth segments.• Partnered closely with Commercial Team; Developed appropriate sales enablement tools and training.• Fed innovation pipeline and commercialized new products.
-
Sr. Manager, Marketing CommunicationsWestrock Company Dec 2016 - Apr 2019Atlanta, Georgia, Us• MarComm team leader for $6B segment, supporting 5 global businesses. Established and scaled best practices for annual planning, targeting campaigns and sales tools leveraging cohesive narrative and visual strategies.• Developed and maintained all sales enablement tools in multiple languages.• Launched targeted insights-driven lead generation campaigns.• Budget management, continuous process, and resource improvement to increase team efficiency.
-
Sr. Manager, Paper Solutions MarketingWestrock Company Jul 2015 - Dec 2016Atlanta, Georgia, Us•Served as team leader, created marketing communications function, after the merger of RockTenn and MWV, for $7B segment including 7 businesses. •Positioned businesses as a differentiated partner in the industry by developing research-driven overarching messaging and a creative platform. Platform was scaled across company.•Developed nomenclature strategy, differentiated sales tools, web presence for 150+ paper solutions products. •Led annual planning including development and management of global marketing budget and resource management.
-
Marketing ManagerWestrock Company Aug 2005 - Jul 2015Atlanta, Georgia, Us• Led all Paperboard marketing, branding, and promotional activities including product positioning, development of marketing tools, collateral, and development of website presence.• Managed all aspects of first deployment of Salesforce.com for the business. • Responsible for integration activities during RockTenn and MWV merge.
-
Sr. Account ManagerConvergence Apr 2004 - Jun 2005UsResponsible for positioning, development, and implementation of internal marketing initiatives and managed direct marketing initiatives to support client objectives -
Account ExecutiveSourcelink Mar 1999 - Apr 2004Itasca, Il, UsResponsible for developing/implementing marketing programs aligned with client objectives and budgets.
Beth Geiger Skills
Beth Geiger Education Details
-
The University Of GeorgiaSpeech Communications -
Stone Mountain High School
Frequently Asked Questions about Beth Geiger
What company does Beth Geiger work for?
Beth Geiger works for Tensar, A Division Of Cmc
What is Beth Geiger's role at the current company?
Beth Geiger's current role is Director of Marketing, Western Hemisphere.
What is Beth Geiger's email address?
Beth Geiger's email address is be****@****ock.com
What is Beth Geiger's direct phone number?
Beth Geiger's direct phone number is +131548*****
What schools did Beth Geiger attend?
Beth Geiger attended The University Of Georgia, Stone Mountain High School.
What skills is Beth Geiger known for?
Beth Geiger has skills like Brand Development, Strategic Brand Positioning, Account Management, Email Marketing, Database Marketing, Vendor Management, Sustainability Positioning, Salesforce.com Administration, Salesforce Training, Salesforce.com Implementation, Sales And Operational Training, Web Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial