Elizabeth Calvert Email & Phone Number

Los Angeles, California, Us

Los Angeles, California, Us

Founded and grew agency’s social media department to a team of 11, managing up to 10 clients as a department across paid and organic social with 3x year over year growth. Clients include Vans, Nielsen, Lexus, SCE, and City of Hope.

Remote-First, Us

⋅ Managed social end-to-end, from content creation, planning, posting and amplification, to community management, social listening, and reporting⋅ Developed the first social media e-commerce strategy for the company, resulting in a follower growth rate 45x that of our competitors and a 1,223% increase in revenue, in under 4 months⋅ Concepted and executed social editorial shoots – still and video – resulting in content that outperformed all past editorials/shoots (measured by engagement, CTR & CPR)⋅ Identified and secured key partners with influencers, content creators, and brands to expand brand reach, increase engagement, and solidify our brand identity through strategic partnership selection

West Hollywood, California, Us

West Hollywood, California, Us

⋅ Created top-line social media strategies to align with client business goals, challenging the status quo and social media conventions to deliver meaningful results⋅ Oversaw key agency accounts, managing organic and paid strategies across all social channels and creating custom, dynamic reporting dashboards⋅ Consistently surpassed all established KPIs and historic benchmarks across clients⋅ Acted as Interim Social Media Director for five months, leading the social media department and supporting all agency clients including Honda Powersports, Dole Packaged Foods, Carnation Breakfast Essentials, William Lyon Homes, SoCal Edison, and Visit West Hollywood

⋅ Created top-line social media strategy for and supervised all nationwide IDM Brand social media accounts⋅ Managed a team of five in developing and executing social media campaigns (paid and organic), contests, community management, social branding, influencer campaigns, and analytics reporting.⋅ Identified new social opportunities and technologies to support client objectives and achieve yearly KPIs⋅ Account responsibilities: create strategy, content, and reports across all social platforms and spearhead creative initiatives such as email marketing, print and digital advertisements, event coordination and activation, influencer and blogger advocacy programs, copywriting and website strategic development. Results: 1411% YOY increase in Facebook engagement, 178% YOY increase in Instagram engagement, 82% YOY increase in Twitter engagement with no change in budget from previous year.

Espoo, Uusimaa, Fi

• Created and developed marketing material and numerous presentations that are now the company standard• Managed email marketing campaigns and event promotions throughout the Nordic region• Curated social media content for LinkedIn, Twitter, Facebook, and website• Sold SAP-related solutions from a large product portfolio to Scandinavian countries • Cultivated new customer relationships from accounts with no previous activity

Austin, Texas, Us

• Sold Oracle Linux and Virtualization software solutions to Mississippi-based businesses and succeeded with a promotion to the NYC metro area and Fortune 100 companies after only 2 months• Developed detailed territorial business plans and reports for multiple states • Managed entire sales process including lead generation, demos, negotiations, deal bookings, and management reports• Organized, coordinated, and executed marketing events such as trade shows and email campaigns to increase product awareness and expand corporate go-to-market initiatives

Ithaca, Ny, Us

• Managed a staff of 100+ people and led a group of 15 in devising new techniques to aid in progression of the program• Ran day-to-day operations of the Cornell Annual Fund Student Phoning Program• Ensured the quality of each call, the quality of the data in the calling database, and the quality of any correspondence with alumni• Created email marketing campaigns to generate internal interest in a deeper involvement in the program

Ithaca, Ny, Us

• Established good relations with alumni and a continual commitment to annual support of Cornell University• Exceeded team average and goals every month and played an integral part in generating millions of dollars