Elizabeth Caputo Email & Phone Number

Can anyone actually make insurance sexy? I'd like to think so.In a world where costs are skyrocketing but pets are more central to our lives than ever, my mission is to cut through the jargon and connect people with the information they actually need. And sometimes what they want, too.Let's face it: pets are one of the few things in this world that truly break down barriers. But our lives with them are being threatened by an affordability crisis and a lack of education and accessibility. That's where I come in. Whether dreaming up upbeat dog-friendly travel campaigns or exploring the realities of the homeless animal crisis, I'm always searching for creative ways to reach pet lovers like myself.I'm interested in crafting dynamic, experimental content that builds communities. Brand experiences where pet parents can see themselves, find real answers, share stories, and feel less alone in the wild world of pet parenthood. Disrupting a historically out-of-touch and "stuffy" industry. From my first job in the startup hustle to managing multi-brand strategies, every step of my journey has been about one thing: creating cool sh*t that gets people thinking and talking.Content that inspires, content that resonates, content that builds trust. Because when it comes to pets, everyone deserves access to clear, honest information (and maybe a laugh or gift guide along the way).

Listed skills include Social Media, Critical Thinking, Customer Service, Editing, and 23 others.

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  Content Strategy Manager

  Independence Pet Group

  May 2021 - Present - Chicago, Illinois, United States

  Figo Pet Insurance was acquired by JAB Holdings and Independence Pet Group in October 2021. In November 2023, I was promoted to Content Strategy Manager - leading strategy for four dynamic pet insurance brands under the IPG umbrella: Figo Pet Insurance, AKC Pet Insurance, Felix Cat Insurance, and Pets Plus Us. Leveraging a holistic, aspirational approach to storytelling and engagement, I'm passionate about cooking up content that resonates with audiences and drives business results. Excited to spearhead impactful strategies across a broader spectrum of brands.