Elizabeth Cardinal Email & Phone Number

St. Louis, Mo, Us

Drive OKRs for a program focused on integrating our product experiences, including native desktop applications and cloud-based products and APIs.In this role I have created an effective structure for broad awareness and consensus among a set of highly skilled and strategic stakeholders, as well as decreased adoption time of our latest design system major by 33%, resulting in speed-to-market and development time regained.

Lead the strategy of in-app onboarding and micro-learning.

Lead a cross-functional team of 20+ people to deliver federally-regulated business initiatives. Responsibilities include defining product vision, creating and prioritizing a roadmap and overseeing execution for internal software.

Greater St. Louis Area

Oversee UX, visual design and user research for asset movements. Support and facilitate work on multi-year project, often with over 100 stakeholders in different locations around the country.

Greater St. Louis Area

Guide ecommerce businesses in creating or revamping their online presence to increase their online revenue and engagement.- 170% increase in revenue for LafayetteSquare.org. The new website encourages more people to purchase tickets online, increasing the neighborhood’s annual revenue. This increase in cash affords them to keep the police substation open and complete community improvement projects.User Experience Research and Design | Ecommerce | Project and Product Management

Kansas City, Missouri Area

Hired and managed team of designers and writers working across four Agile teams. Defined existing design system still currently in production.- 218% increase in Net Promotor Score (NPS) from 11 in 2014 to 35 in 2016.- 34% increase in traffic to Hallmark.com home page - Identified an update which was quick and easy to implement. Resulted in a dramatic increase to SEO value.- 134% increase in chat sessions, and 16% decrease in overall contacts - For redesign of Hallmark.com’s Customer Service site, identified strategies to help users find their answers online, or lead them to chat instead of calling, a more cost-effective option for our business. - Initiated and led training on accessible content and UI - Researched each requirement of W3C AA standards and then led a training session for design and editorial teams across multiple departments. All in support of long term goal of Hallmark.com being completely accessible.

Kansas City, Missouri Area

Led design teams launching major ecommerce and marketing initiatives. Primary liaison between creative and technical teams.

Kansas City, Missouri Area

Primary liaison between creative and technical teams. Original designer for ecommerce path of Hallmark.com.

Kansas City, Missouri Area

Designed and developed website content and email campaigns for Cambria Cove, a subsidiary of Hallmark.

Greater New York City Area

Designed and coordinated manufacturing of 9 new products. Created new product catalog, and designed and built trade-show booth for BKLYN DESIGNS show.Products featured in Interior Design and Hospitality Design magazines, and featured on over 100 blogs including Design Sponge and Design Milk.

Greater New York City Area

Created architectural drawings for renovation projects. Fielded all incoming calls to the office.

Greater St. Louis Area

Organized the resource library for an architecture and interior design firm.

Master’S Degree, Interior Architecture And Product Design

Dean's List. CIDA and NASAD Accredited Graduate Program Women's Volleyball Club coach and player

Study Abroad, Furniture Design In Scandinavia

Study abroad experience in Copenhagen, with study tours of Finland, Sweden, and Denmark. Eight-week program where students explored.

High School, College Preparatory

Activities and Societies: Volleyball Team - 4A State Champions 2000, 2001, 2002All-girl college preparatory school in St. Louis.