Elizabeth Leverson

Elizabeth Leverson Email and Phone Number

Digital Marketing Professional | Web & Email Strategy | Martech Implementation | Project Management @ AARP
Elizabeth Leverson's Location
Washington DC-Baltimore Area, United States, United States
Elizabeth Leverson's Contact Details
About Elizabeth Leverson

Digital-savvy marketer who is passionate about the customer experience. Proven success in managing products and services from strategy through execution to increase brand awareness, customer acquisition and drive revenue growth. Compassionate leader of people and projects across functional, geographical and cultural areas. Professional background includes start-ups as well as a Global 500 multinational. Experienced with B2B and B2C products on both a domestic and international level.AREAS OF EXPERTISE • Digital Marketing (SEO/SEM, Web, Email)• Product Marketing & Positioning• Product Management & Pricing• Marketing Strategies & Integrated Campaigns• Mobile App Development• Product Launches• Brand Management• Analytics• CommunicationsTOOLS• Jira• Confluence• Salesforce CRM • Salesforce Marketing Cloud• Google Analytics• Google Ads (Certified in Search and Display)• Data Studio• Drupal

Elizabeth Leverson's Current Company Details
AARP

Aarp

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Digital Marketing Professional | Web & Email Strategy | Martech Implementation | Project Management
Elizabeth Leverson Work Experience Details
  • Aarp
    Digital Relationship Campaigns, Email Marketing Manager
    Aarp Apr 2022 - Present
    Washington, Dc, Us
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  • Shaw/Scott
    Project Manager
    Shaw/Scott Jan 2022 - Apr 2022
    Seattle, Wa, Us
    Managed Email Service Provider (ESP) migrations for retail clients in digital marketing agency. Partnered with internal and external stakeholders on project plans and served as main point of contact for clients.
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  • Enterprise Community Partners
    Digital Marketing & Product Management Consultant
    Enterprise Community Partners 2017 - 2021
    Md, Us
    Leverage technology and marketing expertise to drive strategic initiatives for national nonprofit organization. Consult on priority projects in marketing strategy, digital engagement and IT departments including:• Led digital team for rebuild of Enterprise’s new persona-based website (enterprisecommunity.org) in line with new branding and strategic plan.• Developed marketing plan for mobile app, Rezility (rezility.com), to connect Enterprise residents with property management and worked on product team to incorporate new features based on user feedback. • Project managed pilot of distributed marketing as a technology solution for nonmarketing teams to personalize and track branded messaging and shorten lead generation times.
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  • New Frontier Data
    Director Of Marketing
    New Frontier Data 2016 - 2017
    Washington, District Of Columbia, Us
    Led efforts to build a cohesive marketing strategy and consistent brand platform across all touch points for start-up data analytics company. Developed marketing roadmap to generate awareness and credibility, increase engagement, and fully align target audiences with product and channel.
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  • Impact Telecom (Formerly Matrix Telecom/Americatel Corp.)
    Director Of Product Marketing & Management
    Impact Telecom (Formerly Matrix Telecom/Americatel Corp.) 2008 - 2015
    Provided strategic direction to drive new business among multiple product lines. Successfully launched new products and developed compelling messaging to communicate value propositions. Analyzed and reported on market trends, competitive landscape, customer lifecycle and used data to monitor and update product offering and marketing plans.
  • Consultant
    Freelance Marketing
    Consultant 2001 - 2008
    Consulted for companies requiring market strategies for product launches, brand management, product positioning, messaging and website development. Industries included telecommunications, recruiting, health and wellness.
  • Ericsson Mobile Phones
    Acting Director, Marketing Communications/Senior Manager Channel Marketing
    Ericsson Mobile Phones 1996 - 2001
    Kista, Stockholm, Se
    Built brand recognition and a greater market share through marketing practices and expertly trained managers across 11 countries for a Global 500 company. Initiated marketing tactics that grew relationships with key business partners including retail promotions, advertising campaigns, merchandising, introduction of a loyalty program, and sponsorships.
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Elizabeth Leverson Skills

Product Marketing Product Management Marketing Strategy Telecommunications Management Marketing Competitive Analysis Marketing Communications Strategic Planning Integrated Marketing Multi Channel Marketing Advertising Strategic Partnerships Market Planning Marketing Management Wireless Business Strategy Business Planning Budgets New Business Development Sales Market Analysis Market Research Pricing Product Launch Contract Negotiation Project Planning Channel Marketing Budgeting Merchandising Planning Business Development Wireless Technologies

Elizabeth Leverson Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    Marketing
  • University Of Vermont
    University Of Vermont
    Psychology

Frequently Asked Questions about Elizabeth Leverson

What company does Elizabeth Leverson work for?

Elizabeth Leverson works for Aarp

What is Elizabeth Leverson's role at the current company?

Elizabeth Leverson's current role is Digital Marketing Professional | Web & Email Strategy | Martech Implementation | Project Management.

What is Elizabeth Leverson's email address?

Elizabeth Leverson's email address is el****@****tel.com

What is Elizabeth Leverson's direct phone number?

Elizabeth Leverson's direct phone number is +124044*****

What schools did Elizabeth Leverson attend?

Elizabeth Leverson attended Thunderbird School Of Global Management, University Of Vermont.

What are some of Elizabeth Leverson's interests?

Elizabeth Leverson has interest in Children, Education, Environment, Health.

What skills is Elizabeth Leverson known for?

Elizabeth Leverson has skills like Product Marketing, Product Management, Marketing Strategy, Telecommunications, Management, Marketing, Competitive Analysis, Marketing Communications, Strategic Planning, Integrated Marketing, Multi Channel Marketing, Advertising.

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