Lead the Americas Retail go-to-market strategy for Google’s AI Performance Solutions, Performance Max & Broad Match, and Measurement Solutions, Enhanced Conversions & GA4, while driving business outcomes for 30 key clients (~$150M quarterly revenue) through consultative sales and tailored solutions.Notable achievements:- Pilot Growth Narrative: Developed and piloted a sales narrative that accelerated revenue growth and exceeded clients’ ROI goals. The pilot customers’ product adoption grew 6X and Google revenue doubled compared to the control group. The narrative was scaled across the program to 350+ sellers.- AI Performance Summit: Led an AI Performance Solutions summit, attended by 145 clients (90% of targeted clients), driving a 7X increase in product adoption 90 days after the event, significantly surpassing regional benchmark growth rate.- Google Analytics 4 Migration: Directed sales enablement for 1,500+ sellers across AMER, developing the communications strategy, training content, and schedule. Collaborated with cross-functional teams (tech, vendor, support, product) to establish a comprehensive support ecosystem, enabling one of the largest software migrations in Google’s history for tens of thousands of clients in under 6 months, safeguarding billions in revenue at risk.- Migration Audit Tool: Developed a migration audit tool in partnership with our technical team, running 600+ audits (representing hundreds of millions in at-risk revenue). Resulted in 80%+ migration completion and grew migration attainment from 95% to 104% 4 weeks post-launch. Scaled tool globally.- Global Recognition: Multiple regional and global awards won for cross-functional collaboration and impact, customer impact, culture building, and leadership in innovating and influencing go-to-market strategies globally.

Strategic and analytical lead for a portfolio of ~60 retail clients in the DACH region, representing $65-70M in quarterly revenue. Interim account manager for 6 months. Providing tailored solutions for our top clients and leading scaled initiatives for the long-tail. Trusted advisor to sales counterparts, helping prioritise the largest revenue and product adoption opportunities. Spearheaded Google's Privacy Centric Measurement (Enhanced Conversions, Consent Mode and GA4) for DMS Team across EMEA.Notable achievements:- Sales Tool Innovation: Designed and launched a sales tool that enabled teams to identify and pitch bid/budget opportunities with a single click. This tool led to a $33M revenue upsell for SMB DACH and was rolled out globally.- Client Partnership & Growth: As Interim Account Manager, led a data integration project for Westwing, resulting in record ROI in their export markets. Developed a business proposal with deep industry insights that helped secure a 2X annual investment commitment.- Revenue Expansion: Identified geographic and category expansion opportunities for top clients, closing a $10M revenue gap in Q4’22 by pitching full-funnel YouTube & Search strategies. Achieved 112% revenue attainment (vs. 84% expected attainment at beginning of quarter).- Recognition: Multiple EMEA awards won for customer impact and bid/budget tool impact.

Key investor contact for the group’s real estate portfolio and real estate investment opportunities. Supported the expansion of the group’s portfolio in Europe and the US through sourcing key opportunities from agency partners, evaluating investment opportunities and managing the due diligence process.Notable achievements:- Grew industry network, measured by increase in +30% QoQ of deals pipeline through proactive relationship building, networking and attendance of industry events.- Built and developed two bespoke real estate financial models for land and hotel acquisition.

Supported the growth of the group’s portfolio in Europe by forecasting revenue, performing financial reviews and conducting feasibility studies.Notable achievements:- Built a rate positioning tool, reducing forecasting analysis time.- Conducted over 20 feasibility studies (market and competitive research, P&L forecast and report write up).

Supported the wider hotels team through producing research reports, conducting market research and managing internal intelligence tools.Notable achievements:- Independently produced 4 client reports and 2 market trend publications.- Built a hotel market and investment dashboard for wider hotels team.

• Conducted a post-renovation analysis to revise the budgeted ROI• Created MICE offers and packages and designed the new MICE brochure• Managed MICE clients with requests of up to EUR 20K• Organized sponsorship events and produced marketing material for partners

• Rotated between departments within the rooms division• Managed relationships with corporate guests to provide a tailored experience• Assisted in translations between international guests and locals

• Assisted in day to day administrative tasks for the Michelin-starred restaurant• Responsible for back of house and commis tasks at ”La Galerie”