Elizabeth Wright Email & Phone Number

New York, NY, US

Grand Rapids, MI, US

-Send out a comprehensive questionnaire following a new inquiry to get a sense of goals, business objectives and challenges-Formulate scope of work proposals and contracts, encompassing agreed-upon project deliverables-Guide the design process for developing a brand's identity, spanning discovery, research, creative direction, implementation, and final.

Birmingham, Michigan, US

-Utilized Klaviyo, Shopify, Google Analytics 4, and other reporting platforms to gather data on performance and strategize ways to improve -Handled communication between clients and the greater team in regard to strategy on platforms and connected it back to the overall strategic picture for the client-Hosted bi-weekly meetings with clients to provide.

Birmingham, Michigan, US

-Developed and executed paid social media campaigns across multiple platforms, including Meta, Instagram, Snapchat, Pinterest, and TikTok-Conducted A/B testing and analyzed data to optimize campaigns for maximum effectiveness and ROI-Collaborated with the creative team to develop engaging ad copy and creative assets-Created campaign strategies and.

Birmingham, Michigan, US

-Developed and executed paid social media campaigns across multiple platforms, including Meta, Instagram, Snapchat, Pinterest, and TikTok-Created campaign strategies and allocated budgets of $10k - $30k a month for Tier III and Tier IV clients based on what was needed to hit their set monthly and yearly goals-Mentored, taught, and trained Paid Social.

Culver City, California, US

-Developed and executed paid social media campaigns solely on Meta for brands like TB12, KSwiss, and Drake’s Better World Fragrance House-Formulated strategies for various clients and worked with them on what would best fit hitting their goals with paid social strategy-Lead bi-weekly meetings with clients to provide updates and answer any strategy.

Birmingham, Michigan, US

-Assisted Senior Paid Social Specialists and Paid Social Strategist in developing paid social media campaigns across multiple platforms, including Meta, Instagram, Snapchat, Pinterest, and TikTok-Researched, analyzed data, and helped strategists to build out strategy presentations for new clientsPerformed bi-weekly performance checks and KPI measurement.

Southfield, MI, US

-Strategized and implemented social media content for 3 different social accounts on LinkedIn, Instagram, and Facebook-Created, strategized, presented, and trained employees on how to utilize social media for a recruiting campaign-Formulated and created social media posts, financial brochures, and a podcast logo design for businesses involved with the.

-Developed a fully integrated IMC plan for a Adobe-Worked on a team to incorporate creative efforts from initial strategy to final pitch-Produced traditional and non-traditional advertising by utilizing Photoshop, Illustrator, and Indesign

Kalamazoo, MI, US

Sanford Center for Financial Planning and Wellness-Created promotional items for Summer Finance Camp speakers, social media, and digital screens in school-Worked to bring awareness to Sanford Center by creating social media accounts including Facebook, Twitter, Instagram, and LinkedIn-Developed a survey to gather insight for better promotion to attract.

-Promoted the Rewards Program through in-store sign-ups -Increased store membership from 65 in 25 locations, to 94 in a single location-Increased sales of assigned products by 2% through sampling-Coordinated the meeting between upper management and a local supplier resulting in the store selling a new product