-Send out a comprehensive questionnaire following a new inquiry to get a sense of goals, business objectives and challenges-Formulate scope of work proposals and contracts, encompassing agreed-upon project deliverables-Guide the design process for developing a brand's identity, spanning discovery, research, creative direction, implementation, and final delivery stages-Conduct research and formulate brand strategies to create a comprehensive logo suite, color palette, and brand guidelines aligned with client goals-Employ tools such as Adobe Illustrator and Canva to craft social post templates, logos, and brand guidelines for clients-Achieved over 200,000 impressions for a Lexus ad with just $850 in total spend, utilizing influencer whitelisting strategies-Utilize the Paymo collaboration and management system to monitor key client projects and facilitate the timely submission of invoices

-Utilized Klaviyo, Shopify, Google Analytics 4, and other reporting platforms to gather data on performance and strategize ways to improve -Handled communication between clients and the greater team in regard to strategy on platforms and connected it back to the overall strategic picture for the client-Hosted bi-weekly meetings with clients to provide updates and answer any strategy questions that may come up-Served as project manager to make sure project timelines, deadlines and client expectations were met through project plans

-Developed and executed paid social media campaigns across multiple platforms, including Meta, Instagram, Snapchat, Pinterest, and TikTok-Conducted A/B testing and analyzed data to optimize campaigns for maximum effectiveness and ROI-Collaborated with the creative team to develop engaging ad copy and creative assets-Created campaign strategies and allocated budgets of $30k - $100k a month for Tier I and Tier II clients based on what was needed to hit their set monthly and yearly goals-Mentored, taught, and trained Paid Social Specialists on paid social strategy and tactics and delegated tasks for the client they assisted with-Increased an emerging brand's ROAS by 120% within the first month of ownership of their Meta account-Performed creative analysis to discover what creative tactics worked best for different areas of the funnel and moving consumers through the funnel-Achieved a 300% increase in revenue for a client by shifting a strategy leading up to their biggest sale of the year

-Developed and executed paid social media campaigns across multiple platforms, including Meta, Instagram, Snapchat, Pinterest, and TikTok-Created campaign strategies and allocated budgets of $10k - $30k a month for Tier III and Tier IV clients based on what was needed to hit their set monthly and yearly goals-Mentored, taught, and trained Paid Social Specialists on paid social strategy and tactics and delegated tasks for the client they assisted with-Worked cross-functionality with teams such as design, management, search, project managers, and DTC clients-Supported Paid Social Strategists by building ads, audiences, and campaigns across various social media platforms like Facebook, Instagram, Pinterest, and Snapchat

-Developed and executed paid social media campaigns solely on Meta for brands like TB12, KSwiss, and Drake’s Better World Fragrance House-Formulated strategies for various clients and worked with them on what would best fit hitting their goals with paid social strategy-Lead bi-weekly meetings with clients to provide updates and answer any strategy questions that may come up

-Assisted Senior Paid Social Specialists and Paid Social Strategist in developing paid social media campaigns across multiple platforms, including Meta, Instagram, Snapchat, Pinterest, and TikTok-Researched, analyzed data, and helped strategists to build out strategy presentations for new clientsPerformed bi-weekly performance checks and KPI measurement for clients

-Strategized and implemented social media content for 3 different social accounts on LinkedIn, Instagram, and Facebook-Created, strategized, presented, and trained employees on how to utilize social media for a recruiting campaign-Formulated and created social media posts, financial brochures, and a podcast logo design for businesses involved with the company

-Developed a fully integrated IMC plan for a Adobe-Worked on a team to incorporate creative efforts from initial strategy to final pitch-Produced traditional and non-traditional advertising by utilizing Photoshop, Illustrator, and Indesign

Sanford Center for Financial Planning and Wellness-Created promotional items for Summer Finance Camp speakers, social media, and digital screens in school-Worked to bring awareness to Sanford Center by creating social media accounts including Facebook, Twitter, Instagram, and LinkedIn-Developed a survey to gather insight for better promotion to attract students to the center

-Promoted the Rewards Program through in-store sign-ups -Increased store membership from 65 in 25 locations, to 94 in a single location-Increased sales of assigned products by 2% through sampling-Coordinated the meeting between upper management and a local supplier resulting in the store selling a new product