Executive Vice President
Current• Ten years of progressive leadership experience at an integrated B2B tech PR and marketing agency, activating teams to build brand authority and awareness for companies ranging from emerging startups to market leaders.• Leads 17-person team of specialists (strategy, PR, content, social, creative, digital marketing) supporting $3.8M in annual revenue. Built high-performance team with above-average retention, with team achieving nine PRSA Dallas awards in 2022.• Serves as chief strategist with client engagements, ensuring that programs, campaigns and reports reflect an integrated strategy and align with client business goals. • Interfaces with client C-suite and senior leaders, playing a lead role in crisis planning and management, presentations, strategic planning, budget discussions, reporting, issues resolution and other pivotal conversations.Client highlights: • IT infrastructure platform: Transformed client from niche vendor to IT industry powerhouse in four years, achieving a 210% increase in media coverage, 1,215% increase in total audience, and maintained strong presence in media share of voice with client consistently mentioned alongside industry giants.• Payments platform: Led strategic communications for the seamless merger and rebranding of two payments powerhouses, ensuring the brand reached and retained customer and industry stakeholders with consistent messages across its combined $500B addressable market.• Top-tier b-school: Drove the school’s global media strategy and amplified its voice with key audiences for seven years. Highlight includes a media relations campaign that drove a 25% annual increase in student applications from the US Midwest, reversing the previous year’s decline.
