• Ten years of progressive leadership experience at an integrated B2B tech PR and marketing agency, activating teams to build brand authority and awareness for companies ranging from emerging startups to market leaders.• Leads 17-person team of specialists (strategy, PR, content, social, creative, digital marketing) supporting $3.8M in annual revenue. Built high-performance team with above-average retention, with team achieving nine PRSA Dallas awards in 2022.• Serves as chief strategist with client engagements, ensuring that programs, campaigns and reports reflect an integrated strategy and align with client business goals. • Interfaces with client C-suite and senior leaders, playing a lead role in crisis planning and management, presentations, strategic planning, budget discussions, reporting, issues resolution and other pivotal conversations.Client highlights: • IT infrastructure platform: Transformed client from niche vendor to IT industry powerhouse in four years, achieving a 210% increase in media coverage, 1,215% increase in total audience, and maintained strong presence in media share of voice with client consistently mentioned alongside industry giants.• Payments platform: Led strategic communications for the seamless merger and rebranding of two payments powerhouses, ensuring the brand reached and retained customer and industry stakeholders with consistent messages across its combined $500B addressable market.• Top-tier b-school: Drove the school’s global media strategy and amplified its voice with key audiences for seven years. Highlight includes a media relations campaign that drove a 25% annual increase in student applications from the US Midwest, reversing the previous year’s decline.

• Successfully launched a public relations department from scratch and spearheaded all public relations, event planning and social media efforts for AWeber, an email marketing software company serving over 100,000 small businesses around the world.• Developed integrated communications campaigns with the marketing team for new product announcements, coordinating with blog, video, design, web and SEO teams.• Created key public relations materials, including press releases, pitches, crisis response and escalation policies, key messages, executive bios, email newsletters, ads and social media content.• Secured external speaking opportunities and awards.• Launched employee photo blog and Instagram initiative (aweberlife.tumblr.com), and contributed weekly to employee newsletter.• Launched a regional campaign targeting small business owners with educational events that exceeded 100 attendees. Developed a biweekly email newsletter with local event announcements, writing content and growing subscriber base to over 2,500 readers.• Created buzz surrounding AWeber's move to a new headquarters by planning an open house celebration with over 200 local business leaders and elected officials in attendance, and directing a media relations campaign that included numerous print, online and broadcast placements.

Clients included: International Energy Credit Association, National Association of Professional Pet Sitters, American Society of Hand Therapists, Product Development and Management Association, Juvenile Product Manufacturers Association, Dermatology Nurses Association, and World Transplant Congress.