MSI Destination Resorts + Properties partners with world-class destinations and real estate developments to drive growth results through an integrated marketing x sales path for success.Our uniquely tailored approach and depth of experience allow destination resorts and tourism organizations to achieve sustainable economic vitality and brand relevancy.

Lilly View elevates brands. We're in the business of executing benefit messaging to build brand value. We build brands by delivering: - Brand Positioning- Brand Guidelines- Growth Strategies- Content Strategies- Data Analytics & InsightsAnd we deliver synthesized, sophisticated content and creative as: - Pitch Decks- Presentations- Website Pages- Email Campaigns- CTV Spots- Radio Scripts- Google Ads- Social Media Reels & PostsWe bring industry expertise across: - Travel/Leisure- Hospitality/Real Estate- Sports Academies- Sports Apparel- Entertainment- E-CommercePlus, we're quick and organized. We're well-versed in major platforms across project management, creative development, channel execution, data management, and beyond. To name a few, we use: Adobe Analytics, Google Analytics, Google Ads, Hubspot, Wordpress, SquareSpace, Sitecore, Umbraco, Mailchimp, Constant Contact, MyEmma, Sprout Social, Hootsuite, Business Manager, Google Ads, Instagram, Facebook, X (Twitter), TikTok, Miro, Figma, Canva, ChatGPT, Adobe Experience Manager, Slack, Teams, Google Drive, Google Suite, Microsoft Suite, Clickup, Smart Sheet, Monday, Asana, Basecamp, Active Collab

Led strategy and execution of targeted and personalized brand content, which focused on moving guest mindsets from awareness to consideration, segmented by familiarity with brandManaged all content and creative production across paid and owned channels, including addressable TV, radio, digital banner ads, paid/organic social media, native, SEM, CRM campaigns, landing pages, and moreEvolved multi-year campaign strategies through brand perception research and creative message testing Directed multiple agencies to fulfill all creative needs for enterprise go-to-market strategiesDirected and negotiated all costs and partnership expectations with creative agenciesDetermined brand marketing KPIs, tracked digital performance, and led insight-driven optimizations for all content and creativeDirected evolution of brand and campaign guidelines; ensured executions aligned to established guidelines and digital best practicesLed and managed day-to-day expectations of two Sr. Specialists and one Content SpecialistPartnered closely with corporate functional teams on brand marketing goals, strategies and execution

Developed a multi-year brand campaign strategy rooted in guest travel motivators. Managed production of targeted creative and content across digital channels including email, addressable TV, display banners, native, paid and organic social media, website and blogs. Delivered top-performing click-through-rates (60% higher to next best resort in portfolio) by ensuring all creative and content leveraged channel best practices, thoughtful storytelling and relevant messaging. Orchestrated dozens of photo/video productions in order to bring the brand campaign concept to life; led teams of operational managers and external agencies to execute all aspects of shoots from pre-production through post-production.Synthesized the psychographic profile of Beaver Creek's target audience in less than 100 words, rooted in data-driven analysis of qualitative research. Hired, managed and coached our Content Specialist to develop new business acumen and leadership intelligence. Managed website content migration to new, responsive platform; consolidated 75% of content (from 300 to 70 landing pages) in six months.

Promoted within role and took on additional leadership roles. Responsibilities included managing all content aspects for launch of new website vailresortsmeetings.com, participating as thought leader within action team dedicated to driving group business and providing data-driven insights to stakeholders of hospitality performance across all online channels on a weekly basis.

Coordinated, managed and maintained all tasks, details and projects associated with enterprise-wide national campaigns and brands, including organizing assets, trafficking paid media content and creative, executing email marketing campaigns, maintaining website content, collecting and organizing feedback from wide-array of stakeholders, managing monthly accounting and budgeting, and more. In addition: developed key foundational marketing skills, grew strong interest in data and analytics, recognized value of collaborative success, learned about challenges of aligning stakeholders around single goal, and learned importance of clarity and consistency when giving direction in order to successfully execute collaborative efforts. Relevant skills: Coupa, Concur, Adaptive Planning, Omniture, Sitecore, Umbraco, CMT, MyEmma, Navis, Delphi, marketing analytics, budgeting, accounting, brand management, web development, project management, managing vendors, creative direction, copywriting, and more.

Supported operational management of season pass sales at several retail stores, special events and colleges throughout Colorado by acting as manager on duty, improving on-boarding process for 80+ new sales agents and providing weekly labor summary reports.

Instructed 40% of snowboard lessons in Spanish and achieved AASI level 1 certification.

Cultivated a community of entrepreneurs within Colorado Springs by organizing local opportunities for networking, mentoring and pitch competitions. Helped to launch new brand, Peak Startup, with the purpose of reigniting an excitement for entrepreneurship within the local area. PeakStartup.org

With the goal of building an entrepreneurially-minded eco-system, The Big Idea built enthusiasm for entrepreneurship and inspired students to dream of new ideas for start-up ventures. The program culminated in a year-end pitch competition with a prize of $50,000 in seed money, fundraised by college alums and board members.

Supported first year students with their transitions into an academically rigorous college atmosphere.

Offered B2B website translation service to global clients through sales calls, trigger emails, client meetings, recognizing specific business needs and researching global trends.

As co-founder of BrightSpark, our objective was to inspire students to discover their personal brand and explore how to leverage their passion in any career or academic opportunity.

Targeted specific college clubs to advertise online resource to facilitate student-to-student book exchanges.

Supported agency by launching social media marketing initiative, identifying new potential clients, organizing client accounts and managing office administrative tasks.

Successfully launched first community solar garden in Colorado Springs for 300 customers under specific contract to local utility company; represented company through sales calls, local presentations and networking events with City Council and state government officials.

Worked within various functions of Caribou Coffee store; earned A+ rating from mystery customer.