Elizabeth C. work email
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Dedicated, results-oriented professional with proven success in defining strategy and implementing successful international marketing campaigns across multiple lines of business and industry verticals for B2B and B2C. Builder of International alliance, field and channel marketing plans (EMEA), campaigns, and programs that drive revenue growth, generate demand, and increase brand awareness. Seasoned marketing expert with 15+ years experience in planning and execution, field and channel marketing, including developing and driving strategic marketing campaigns, communications, social media, digital, events.• Broad experience with Partner MDF, branding, integrated marketing plans, internal and external event execution, channel programs, demand generation, event management, lead nurture, industry/verticals, and digital marketing campaigns. • Build and manage partner-marketing programs, develop and drive strategic events and campaigns and provide analysis in collaboration with partners, executives, sales and product teams for growing professional services, OEMs and nonprofit organizations.• Results-focused and data-driven approach, aligning business strategy with executionCore competencies:• Account Based Marketing • Collateral and Sales Tool Development • Content Marketing and Campaign Development (Blogs and Premium Assets)• Customer retention and advocacy programming• Direct Marketing • Event/Meeting Planning and Implementation• Field Marketing• Lead Generation and Customer-focused Campaigns• Marketing Automation• Marketing Communications (Internal and External)• Marketing Plan development, execution and analysis• Nurture Marketing• Public Relations• SEO/SEM (PPC) Marketing• Social Media Marketing• Telemarketing • Vendor/Agency Management• Website DevelopmentProficient in Microsoft applications, including MS Dynamics CRM, Salesforce.com, Pardot, Teradata, Ektron, Oracle ERP, On24, Clickfunnels, Basecamp, Asana and other applications.
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Sr. Director Of MarketingSentinel Blue Aug 2023 - PresentWarrenton, Va, Us -
Board MemberThe Cyber Guild Nov 2019 - PresentMclean, Virginia, UsCo-Founder, Board Member Special Interest Guild (SIG) - Cybersecurity Maturity Model Certification (CMMC)Workforce ReadinessUniting Women in Cyber (UWIC) Annual Conference -
MemberChief Nov 2022 - PresentNew York, Ny, Us -
Vp Of MarketingCapital Edge Consulting Oct 2022 - Jun 2023Vienna, Virginia, Us -
Executive Director Market DevelopmentNeosystems, Llc. Nov 2020 - Oct 2022Reston, Virginia, Us -
Senior Marketing DirectorNeosystems, Llc. Jun 2014 - Oct 2022Reston, Virginia, Us• Partner Marketing- Manage all strategic and operational aspects of integrated, corporate marketing for three practice areas, including federal/government contracting, commercial and nonprofit - Develop, launch, grow and manage all partner programs with measurable return on investment- Structure and manage partnership strategies and programs which will creatively and measurably promote and drive business impact- Builde and manage all communications (internal and external) related to partner programs and sponsorships- Develop fully integrated partner activation programs combining digital elements, non-traditional assets, and event-marketing strategies• Corporate Marketing and Content Strategy- Build and manage corporate marketing programs to best promote NeoSystems’ strategic goals- Partner with internal business unit executives and sales teams to clearly define marketing and sales objectives and set strategy to utilize partner and sponsorship assets to achieve those goals- Initiate and build strong relationships with key partner staff to facilitate execution and growth of partnerships- Review/edit marketing plans; facilitating acquisition of MDF and growth of new strategic partner marketing initiatives-Oversee daily operations for content development, including alignment of strategic messaging across digital platforms such as paid search, social, website, marketing automation, webcasts/podcasts, video, and sales enablement processes • Event Marketing- Create and direct management of entire event calendar, including trade shows, round tables, industry events, user groups, trainings, advertising, social media - Secure sales, partner and vendor support and deliver through quarterly strategic integrated marketing and business plans• Corporate Communications:-Strategically manage media planning, brand development and high-level press relations for C-level executives and practice areas -
Senior Marketing ManagerRics May 2013 - May 2014London, GbLed strategic campaign and digital media planning for the Americas, including:• Developed strategic multi-channel marketing plans for member, event and brand campaigns.• Designed digital media campaigns: content and graphic design for acquisition, engagement and retention.• Launched and managed campaign reporting and presented ROI to senior leadership.• Created and managed social media strategies to increase product and event marketing revenue.• Liaised with London Head Quarters on marketing strategies, including integrated elements and operations.• Managed a diverse pool of external vendors, including marketing, media and event agencies. -
Marketing And Membership Retention ManagerGbta Jul 2011 - Dec 2012Alexandria, Virginia, UsManaged member onboarding, engagement and retention strategies and execution, including:• Designed new and existing onboarding and nurture campaigns, including telemarketing, digital and print.• Developed and led digital member communications, leveraged social media and member portal engagement to drive awareness and upsell events and training; reported performance and ROI to senior leadership. • Managed member acquisition and retention segmentation strategy and created related development plans, including Voice of Customer advocacy and outreach.• Designed and led digital communication, including content and graphic design for retention campaigns.• Managed a diverse pool of external vendors, including marketing, media and event agencies. -
Strategic Marketing ConsultantToshiba Europe, Corporate Clients Apr 2008 - Jul 2011Created and managed integrated strategic marketing campaigns, sales tools, and marketing events for clients that included tech companies, nonprofits and government contractors. • Developed sales tools and promotional content for digital media; implemented and executed campaigns.• Conducted targeted digital and social media campaigns, market research, and created analytics reports.• Created non-profit member and client engagement strategies and campaigns; provided operational support.• Managed web designers, marketing agencies, vendors, channel partners, and event and meeting planners.
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Manager Alliance Marketing ProgramsToshiba Europe Jul 2002 - Jul 2008Minato-Ku, Tokyo, JpAlliance Marketing Program Manager, EMEA Computer Systems DivisionResponsible for developing and managing EMEA co-marketing partner programs: Intel Inside, Microsoft, AMD with a budget of $32M annually and served as main OEM POC for all financial and operational program elements.• Managed EMEA program financial operations, program accruals, P&L and quarterly campaign budgets• Generated co-marketing strategy for the Intel, Microsoft, and AMD alliances; go to market plans for B2B and B2C segments including identifying and reporting on marketing strategy both centrally and regionally• Developed brand and product messaging for EMEA regional campaigns and product launches.• Supported regional sales activities through product launches and partner-seeding programs.• Served as the main POC for regional product and marketing teams to on co-marketing campaign execution.• Evaluated program operations, leveraged best practice and worked with partners on reporting requirements• Trained regional and EMEA marketing teams on partner program requirements, updates and audits. -
Marketing AnalystLiving Systems Ag 1999 - 2001Led market research projects on B2B agent-driven Internet trading and marketplace technologies, and managed analyst relations serving as marketing lead for English markets (U.S., UK), including:• Conducted marketing research and analysis for Artificial Intelligence (AI) trading software and agent trading platforms for collaborative commerce, manufacturing and finance verticals• Developed content for and managed company bi-monthly software technologies newsletter• Created strategic content for web, corporate collateral and whitepapers and translated press releases.• Managed online trading forum for AI agent platforms, adding relevant content and updating members on trends.• Managed corporate marketing design projects, including logo, stationary, deck and microsite development• Led department interns on research composition, market analysis and special projects for management.• Represented and developed relationships at international conferences (e.g., CeBIT, SYSTEMS Munich).
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Sales And Marketing AssociateCache Box, Inc (Formerly Telecom Design Group) Mar 1998 - Apr 1999Coordinated sales and marketing initiatives for government and military accounts, including: • Segmented and mapped existing customer base for product and service cross/up-sell opportunities• Maintained client relations through developing warm lead opportunities for assigned accounts• Managed product and service renewal contracts and acted as general liaison for product queries and RFQs. • Interacted with creative agencies to develop corporate collateral for events, press releases and trade shows.• Represented company and reselling distributor at tradeshow exhibits, conferences and events.
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Customer Service Associate And Office AdministrationFiduciary Trust Company Jul 1997 - Jan 1998New York, Ny, UsSupported Washington, D.C. branch executive team in general business operations• Client liaison for preparing executive meetings, fulfilling order requests and maintaining client care• Performed general operational duties including editing of presentations, proposals and correspondence.• Attended professional development trainings and provided general administrative support
Elizabeth C. Skills
Elizabeth C. Education Details
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Radford UniversityMedia Studies -
George Mason High SchoolGerman Studies -
Goethe Institute Bonn-Bad Godesberg -
Radford UniversityAdvertising
Frequently Asked Questions about Elizabeth C.
What company does Elizabeth C. work for?
Elizabeth C. works for Sentinel Blue
What is Elizabeth C.'s role at the current company?
Elizabeth C.'s current role is Cybersecurity Advocate and Board Member.
What is Elizabeth C.'s email address?
Elizabeth C.'s email address is ej****@****orp.com
What is Elizabeth C.'s direct phone number?
Elizabeth C.'s direct phone number is +157123*****
What schools did Elizabeth C. attend?
Elizabeth C. attended Radford University, George Mason High School, Goethe Institute Bonn-Bad Godesberg, Radford University.
What are some of Elizabeth C.'s interests?
Elizabeth C. has interest in Social Services, Children, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Health.
What skills is Elizabeth C. known for?
Elizabeth C. has skills like Marketing Communications, Strategic Partnerships, Management, Marketing Strategy, Business Development, Strategy, Project Management, Strategic Planning, Marketing Management, Marketing, Program Management, Product Marketing.
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