Elizabeth C. Email & Phone Number

Warrenton, VA, US

Mclean, Virginia, US

Co-Founder, Board Member Special Interest Guild (SIG) - Cybersecurity Maturity Model Certification (CMMC)Workforce ReadinessUniting Women in Cyber (UWIC) Annual Conference

New York, NY, US

Vienna, Virginia, US

Reston, Virginia, US

Reston, Virginia, US

• Partner Marketing- Manage all strategic and operational aspects of integrated, corporate marketing for three practice areas, including federal/government contracting, commercial and nonprofit - Develop, launch, grow.
• Corporate Marketing and Content Strategy- Build and manage corporate marketing programs to best promote NeoSystems’ strategic goals- Partner with internal business unit executives and sales teams to clearly define.
• Event Marketing- Create and direct management of entire event calendar, including trade shows, round tables, industry events, user groups, trainings, advertising, social media - Secure sales, partner and vendor support.
• Corporate Communications:-Strategically manage media planning, brand development and high-level press relations for C-level executives and practice areas

London, GB

• Led strategic campaign and digital media planning for the Americas, including:
• Developed strategic multi-channel marketing plans for member, event and brand campaigns.
• Designed digital media campaigns: content and graphic design for acquisition, engagement and retention.
• Launched and managed campaign reporting and presented ROI to senior leadership.
• Created and managed social media strategies to increase product and event marketing revenue.
• Liaised with London Head Quarters on marketing strategies, including integrated elements and operations.

Alexandria, Virginia, US

• Managed member onboarding, engagement and retention strategies and execution, including:
• Designed new and existing onboarding and nurture campaigns, including telemarketing, digital and print.
• Developed and led digital member communications, leveraged social media and member portal engagement to drive awareness and upsell events and training; reported performance and ROI to senior leadership.
• Managed member acquisition and retention segmentation strategy and created related development plans, including Voice of Customer advocacy and outreach.
• Designed and led digital communication, including content and graphic design for retention campaigns.
• Managed a diverse pool of external vendors, including marketing, media and event agencies.

• Created and managed integrated strategic marketing campaigns, sales tools, and marketing events for clients that included tech companies, nonprofits and government contractors.
• Developed sales tools and promotional content for digital media; implemented and executed campaigns.
• Conducted targeted digital and social media campaigns, market research, and created analytics reports.
• Created non-profit member and client engagement strategies and campaigns; provided operational support.
• Managed web designers, marketing agencies, vendors, channel partners, and event and meeting planners.

Minato-ku, Tokyo, JP

• Alliance Marketing Program Manager, EMEA Computer Systems DivisionResponsible for developing and managing EMEA co-marketing partner programs: Intel Inside, Microsoft, AMD with a budget of $32M annually and served as.
• Managed EMEA program financial operations, program accruals, P&L and quarterly campaign budgets
• Generated co-marketing strategy for the Intel, Microsoft, and AMD alliances; go to market plans for B2B and B2C segments including identifying and reporting on marketing strategy both centrally and regionally
• Developed brand and product messaging for EMEA regional campaigns and product launches.
• Supported regional sales activities through product launches and partner-seeding programs.
• Served as the main POC for regional product and marketing teams to on co-marketing campaign execution.

• Led market research projects on B2B agent-driven Internet trading and marketplace technologies, and managed analyst relations serving as marketing lead for English markets (U.S., UK), including:
• Conducted marketing research and analysis for Artificial Intelligence (AI) trading software and agent trading platforms for collaborative commerce, manufacturing and finance verticals
• Developed content for and managed company bi-monthly software technologies newsletter
• Created strategic content for web, corporate collateral and whitepapers and translated press releases.
• Managed online trading forum for AI agent platforms, adding relevant content and updating members on trends.
• Managed corporate marketing design projects, including logo, stationary, deck and microsite development

• Coordinated sales and marketing initiatives for government and military accounts, including:
• Segmented and mapped existing customer base for product and service cross/up-sell opportunities
• Maintained client relations through developing warm lead opportunities for assigned accounts
• Managed product and service renewal contracts and acted as general liaison for product queries and RFQs.
• Interacted with creative agencies to develop corporate collateral for events, press releases and trade shows.
• Represented company and reselling distributor at tradeshow exhibits, conferences and events.

New York, NY, US

• Supported Washington, D.C. branch executive team in general business operations
• Client liaison for preparing executive meetings, fulfilling order requests and maintaining client care
• Performed general operational duties including editing of presentations, proposals and correspondence.
• Attended professional development trainings and provided general administrative support

Bachelor’S Degree, Media Studies

Goethe Institute, German Studies

Education record

Media Studies, Advertising