Beth Potter Email & Phone Number

Portland, ME, US

Yardley, Pennsylvania, US

MMIT has been 100% focused on market access for decades. We combine deep domain expertise around drug coverage with innovative technology and trusted data to answer key business questions related to access. MMIT data is trusted by US physicians and sourced through a combination of direct partnerships with payers/PBMs and a technology infrastructure.

Leawood, KS, US

Promoted to lead the Northeast Sales Team at Aratana Therapeutics. Responsibilities include managing budgets, coaching & training the NE sales team and collaborating with partners to achieve targets. Aratana Therapeutics is a Pioneer in Pet Therapeutics delivering safe and effective therapeutics that elevate the standard of care in veterinary medicine.

Leawood, KS, US

A fast start growing biopharmaceutical company that develops safe and effective therapeutics for unmet or under served medical conditions in animals.National Accounts Manager (2016)Recruited to lead the company’s efforts to maintain and expand relationships with large, multi-location customers. Assigned to named customers with responsibility for achieving.

Portland, Maine, US

• A start-up veterinary pharmaceutical company specializing in the development of high-quality, affordable generic medicine for companion animals.Role expanded to include all channels in Q2 2015. Achieved revenue growth.
• Quickly built strong relationships with customers.
• Turned around a struggling relationship with key customer resulting in revenue growth and performance to goal.
• Implemented strategies and programs achieving Q1 revenue goals and aggressively growing the business. Met or exceeded all 2015 goals: > Q2 2015 - Achieved 120% total Net Sales for assigned distributors. > Q3 2015.
• Designed new programs to boost 2015 revenues: > Implemented a Shelter Program with 300% growth in 2015. > Implemented a successful Key Opinion Leader Program led by Steve Ettinger.
• Exceeded Q1 2016 goals: > Closed at $5.3 million (108%) against revenue goals of $4.9 million. > Built strategic relationship with key account to exceed Q1 goals by150% increase in revenue, 30% increase in the number.

Portland, Maine, US

• Recruited to build the Key Account business. Achieved aggressive customer development goals by:
• Targeting and developing customer relationships that consistently exceeded sales goals with Tier 1 and Key Accounts (Corporate and Group Purchasing Organizations (GPO’s))
• Developed deep relationships with KOL’s to influence veterinarians and grow revenue and brand awarenessKey Accomplishments
• Grew key accounts to 14 from 2 in first full year adding 1,862 new practices and increasing sales of key accounts by 33% over prior year.
• Grew top 7 key accounts to 60% member penetration.
• Developed pipeline of targeted key accounts and built a plan to increase revenues in 2015 expanding into Tier 1 accounts, Shelters, KOL’s.

Toronto, ON, CA

• Led the successful migration of customers, world-wide, to the new Cortellis integrated platform.Key Accomplishments
• Migrated over 600 contracts representing $68.4 million in business in FY2013.
• Drove the sales organization that ensured the smooth and on-time transition of customers to Cortellis.
• Drove up-sell / enterprise access opportunities and new functionality opportunities to customers as part of the migration process.
• Reported to SVP Sales of the Life Sciences business as well as dotted line into the SVP Product Strategy and country heads of Life Sciences sales.

Toronto, ON, CA

• Drove and executed Life Science sales strategy across the Asia Pacific market with the focus to increase product and services business across all customer accounts. Support and develop the knowledge and skills of 20.
• Implemented strategies and programs to achieve high renewal rates and aggressively grow Life Science business across the region.
• New business revenues of $5.8 million and renewal revenues of $31 million through Q3.

Toronto, ON, CA

• Selected for temporary assignment in China to accelerate the growth of the Life Science business. Established and streamlined the China sales organization and strategy. Hired and developed a local manager. Coached team.
• Increased new business sales by 60% within three months.
• Increased renewal retention rates by 34% within three months.
• Managed China team in securing over $800K in revenues.
• Achieved 100% of management bonus

Toronto, ON, CA

• Led the Eastern Region sales team – markets east of the Mississippi River. Developed a sales strategy for the region and managed growth in the Small, Medium Enterprise accounts. Hired, developed, and led a team of 10.
• Led team to achieve $13.9 million in total sales (2011).
• Led team in increasing total sales by 62% in a one-year period (2009 to 2010).
• Achieved 105% of sales target (2007).
• Top Selling Regional Sales Manager, Global (2007).