Senior Digital Asset Coordinator
El Segundo, Ca
• Extracted, converted and cataloged packaging visual materials for use by Packaging, Marketing, Sales, Space Planning/Planograms, Licensing, Trade Shows, Visual Merchandising, Legal and Graphic Design groups.• Used a process called Visual Asset Extraction to extract images from multilayeredPhotoshop/Illustrator files.• Set up the Brand Artwork folder system as well as created a library of Packaging Art Releases on main server.• Worked autonomously to develop policy and procedure for Digital Asset Management for packaging departments.• Provided international subsidiaries, ad agencies and retail partners with packaging artwork for sales, promotions and presentations.• Used Media Bin and Adobe Bridge to add/extract metadata and other info to images.• Facilitated requests for assets to improve design workflow within package design teams.Other job responsibilities include:• Supported Digital Effects department on computer imaging and packaging production projects for Boys Packaging brands (Hot Wheels, Tyco R/C, Matchbox, Male Action/Entertainment and Games and Puzzles) and Girls Packaging brands (Barbie, Polly Pocket, My Scene).• Constructed sample packaging or “comps” for toy trade show events, company line reviews, andpackaging presentations.Software used: Photoshop, Illustrator, Word, Excel, Digital Asset Management tools like Adobe Bridge and Media Bin