Contracted by Westchester public school districts to create a consistent flow of feature articles, social media posts and newsletter stories that enhance engagement among families and community members.

Research and write persuasive and compelling grant applications for nonprofit organizations who are seeking state and private foundation grants. Successful track record of obtaining funding for both on-premise and after-school programming for underfunded public schools.

Responsible for developing and implementing a strategic communications and public relations strategy that strengthens the district’s identity, engagement with the learning community and public.

Develop and execute integrated and effective strategic plans, tools and processes to broaden reach and engage audiences for a wide range of clients. Leverage public relations and storytelling skills to source and identify stories to create content for online channels and pitch to media sources. Manage the end-to-end lifecycle of creative projects including websites, presentations, media opportunities and rebranding.

Corporate CommunicationsOrchestrated external and employee communications programs to deliver engaging, informative, on-brand messaging across multi-channels. Provided counsel to leadership to craft strategic messaging around a wide range of topics for diverse audiences. Served as content manager for multiple websites, social media channels and intranet. Investor RelationsPartnered with IR Team to produce annual reports, presentations, fact sheets, earnings releases and scripts, coordinate annual shareholder's meetings, investor days and develop new investor website design and tools. Media RelationsDrove media opportunities, article submissions, speaking engagements and press conferences with partners and influencers. Crafted crisis communications and managed press after aircraft incidents and reputational threats.Marketing CommunicationsExecuted annual B2B global marketing communications plans and strategies and regional marketing campaigns across digital channels and print mediums, industry events and sponsorships, speaking engagements, partnership marketing, special initiatives and projects designed to promote the brand worldwide.Employee Programs and Recruitment MarketingPartnered with HR to plan and manage employee events, develop employer brand and create recruitment marketing and crew retention programs. Creative Project Management- Directed front-end web developers to produce holding company, business unit, human resources and flight operations websites and modern intranet- Crisis communications plan- Town hall meetings, leadership visits, anniversary and employee recognition, off-site leadership retreats, executive education and voice of the customer programs- Marketing presentations, sales kits, collateral and technical aircraft information sheets- Large/complex trade show exhibits- Annual reports, investor day events and presentations- Multimedia assets and global photo and video shoots- Advertising, customer events and symposiums