Elizabeth Shoemaker

Elizabeth Shoemaker Email and Phone Number

Advertising VP | Marketing Executive | Brand Strategist @ AMF Media Group
Elizabeth Shoemaker's Location
Phoenix, Arizona, United States, United States
Elizabeth Shoemaker's Contact Details

Elizabeth Shoemaker personal email

n/a
About Elizabeth Shoemaker

As a data-driven marketing strategist, I am obsessed with understanding the customer mindset and transforming brands into financial assets. My experience within startup, Fortune 100, and agency organizations bring together a unique combination of marketing know-how, account and client management, creative ingenuity, and analytical problem solving. The results are award-winning audience engagements that achieve brand affinity and drive shareholder value. My colleagues would say I am pragmatic, optimistic, and a resilient leader who has a fundamental dissatisfaction with the status quo. I love what I do and surround myself with those that do too.CLIENT SERVICES VP AND BRAND STRATEGIST» Built high-performance teams within client and agency organizations to deliver brand and marketing results for industry-diverse B2C and B2B companies.BRAND MARKETER FOR TOP-TIER GROCER» Owned the Safeway brand stewardship, multi-channel marketing communications, advertising strategy, and brand campaigns for $34B grocery retailer.MARKETING LEAD FOR A CATEGORY-FIRST DISRUPTOR BRAND» Led consumer and physician marketing, and retail strategy for a breakthrough women’s health product.COMPETENCIES» Strategic Planning: Research, Insights, Target Segmentation, Market Analysis, Marketing Analytics» Brand & Creative Strategy: Brand Development, Positioning, Naming, Brand Architecture, Identity, Creative Expression, Voice, Guidelines, Brand Equity Tracking» Digital & Offline Marketing: Brand Campaigns, Advertising, Mobile & Social Media Marketing, SEO/SEM, Content Strategy, Web Development, Email Marketing, Public Relations, Broadcast, Promotions, Lead Generation» Experiential Marketing: Events (celebrity integration), Influencer Programs, Street Teams, Store Branding & Design, Customer Experience Design» Operational Management: Client Management, Brand Partnerships, Budget Planning, Marketing Operations (Salesforce, WorkFront), Agency Management, Team Leadership and Mentorship

Elizabeth Shoemaker's Current Company Details
AMF Media Group

Amf Media Group

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Advertising VP | Marketing Executive | Brand Strategist
Elizabeth Shoemaker Work Experience Details
  • Amf Media Group
    Vp, Client Services
    Amf Media Group 2020 - Present
    San Ramon, California, Us
    Executive leadership role responsible for managing the Client Services team, driving more than $3M in revenue, and collaborating with cross-functional teams to develop integrated marketing plans. As a strategic advisor, I partner closely with our clients to establish measurable KPIs, whether to strengthen brand awareness, deepen audience engagement or leveraging omnichannel marketing tactics to drive ROI across traditional and digital media.
  • Cmd
    Vp, Client Services
    Cmd 2017 - 2019
    Portland, Or, Us
    Member of CMD’s leadership team responsible for managing 20+ account and project management pros to strategically plan marketing and advertising initiatives for clients; contributing to $25M in annual revenue. Cultivated and retained each partnership by gaining a deep understanding of their business and establishing shared goals and KPIs, resulting in consistently high levels of client satisfaction and loyalty.
  • Biopharmx
    Head Of Marketing
    Biopharmx 2015 - 2017
    San Jose, Ca, Us
    Chief steward of the BioPharmX brand and launch of the company's first-to-market breast health supplement product, Violet®. Responsible for brand vision, market positioning, digital/offline integrated marketing, advertising strategy, and brand campaigns executed across owned, earned, and paid media. Oversaw key business and retail partnerships, and performance metrics for both B2C and B2B channels.
  • Safeway
    Vp, Integrated Marketing
    Safeway 2002 - 2014
    Us
    Enterprise-wide, integrated marketing lead accountable for Safeway's brand stewardship, brand development and positioning, digital and traditional marketing strategy integration, product brand campaigns, advertising, and promotions. Led team to deliver innovative marketing communications for internal, cross-department corporate and external co-branded marketing partnerships with leadership responsibilities across marketing functions including strategic brand planning and development, brand governance, consumer PR, experiential event marketing, traditional and digital/social media marketing integration, environmental store design, POS/merchandising branding, marketing operations (Salesforce platform), and agency management.
  • Landor & Fitch
    Executive Director
    Landor & Fitch 1995 - 2002
    Recruited to help launch the Seattle office and oversee an exclusive $6.5M Microsoft packaging and marketing communications contract. Member of the executive team accountable for the Microsoft client partnerships across fifteen B2C/B2B business units. Established the client management/account organization, a streamlined planning process, and a workflow infrastructure that delivered multi-faceted brand/positioning strategies, brand identities, structural and packaging design solutions, print communications, and product naming/brand architecture solutions.
  • Brand Union
    Senior Account Director
    Brand Union 1993 - 1995
    London, Gb
    Responsible for strategic oversight of $2.5M in office revenue through exceptional client relationship management. Leveraged research/consumer insights, market intelligence, and competitive data to create targeted brand strategy and positioning platforms, messaging, and packaging design solutions.
  • Landor & Fitch
    Creative Director
    Landor & Fitch 1986 - 1993
    Responsible for the Brand Identity creative organization leading 15+ designers to deliver creative excellence for industry-diverse Fortune 100 companies. Instrumental in establishing cross-functional teams that contributed to over $18M in regional revenue.Streamlined communication and project efficiencies for design programs executed across global offices, including high-profile initiatives with Tokyo, Mexico City, London, Paris, and Seoul offices. Expatriate relocation to Hong Kong office (4-month assignment) to serve as Executive Creative Director leading international projects for Mikimoto Pearls, KAO Soap (Jergens), Philip Morris, and Lawman Jeans.

Elizabeth Shoemaker Skills

Integrated Marketing Advertising Brand Architecture Marketing Strategy Brand Development Customer Insight Marketing Communications Strategy Creative Strategy Digital Marketing Direct Marketing Corporate Branding Product Marketing Marketing Multi Channel Marketing Competitive Analysis Retail Relationship Marketing Packaging Online Advertising Shopper Marketing Branding And Identity Analytics Marketing Management Strategic Planning Segmentation Marketing Research Consumer Behaviour Branding Campaigns Positioning Brand Awareness Content Strategy Concept Development Online Marketing Corporate Identity

Elizabeth Shoemaker Education Details

  • Uw Foster School Of Business
    Uw Foster School Of Business
    The Management Program
  • Artcenter College Of Design
    Artcenter College Of Design
    Bachelor Of Fine Arts (Bfa)

Frequently Asked Questions about Elizabeth Shoemaker

What company does Elizabeth Shoemaker work for?

Elizabeth Shoemaker works for Amf Media Group

What is Elizabeth Shoemaker's role at the current company?

Elizabeth Shoemaker's current role is Advertising VP | Marketing Executive | Brand Strategist.

What is Elizabeth Shoemaker's email address?

Elizabeth Shoemaker's email address is es****@****ncy.com

What is Elizabeth Shoemaker's direct phone number?

Elizabeth Shoemaker's direct phone number is +165088*****

What schools did Elizabeth Shoemaker attend?

Elizabeth Shoemaker attended Uw Foster School Of Business, Artcenter College Of Design.

What skills is Elizabeth Shoemaker known for?

Elizabeth Shoemaker has skills like Integrated Marketing, Advertising, Brand Architecture, Marketing Strategy, Brand Development, Customer Insight, Marketing Communications, Strategy, Creative Strategy, Digital Marketing, Direct Marketing, Corporate Branding.

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