Elizabeth Shoemaker Email & Phone Number

San Ramon, California, Us

Executive leadership role responsible for managing the Client Services team, driving more than $3M in revenue, and collaborating with cross-functional teams to develop integrated marketing plans. As a strategic advisor, I partner closely with our clients to establish measurable KPIs, whether to strengthen brand awareness, deepen audience engagement or leveraging omnichannel marketing tactics to drive ROI across traditional and digital media.

Portland, Or, Us

Member of CMD’s leadership team responsible for managing 20+ account and project management pros to strategically plan marketing and advertising initiatives for clients; contributing to $25M in annual revenue. Cultivated and retained each partnership by gaining a deep understanding of their business and establishing shared goals and KPIs, resulting in consistently high levels of client satisfaction and loyalty.

San Jose, Ca, Us

Chief steward of the BioPharmX brand and launch of the company's first-to-market breast health supplement product, Violet®. Responsible for brand vision, market positioning, digital/offline integrated marketing, advertising strategy, and brand campaigns executed across owned, earned, and paid media. Oversaw key business and retail partnerships, and performance metrics for both B2C and B2B channels.

Us

Enterprise-wide, integrated marketing lead accountable for Safeway's brand stewardship, brand development and positioning, digital and traditional marketing strategy integration, product brand campaigns, advertising, and promotions. Led team to deliver innovative marketing communications for internal, cross-department corporate and external co-branded marketing partnerships with leadership responsibilities across marketing functions including strategic brand planning and development, brand governance, consumer PR, experiential event marketing, traditional and digital/social media marketing integration, environmental store design, POS/merchandising branding, marketing operations (Salesforce platform), and agency management.

Recruited to help launch the Seattle office and oversee an exclusive $6.5M Microsoft packaging and marketing communications contract. Member of the executive team accountable for the Microsoft client partnerships across fifteen B2C/B2B business units. Established the client management/account organization, a streamlined planning process, and a workflow infrastructure that delivered multi-faceted brand/positioning strategies, brand identities, structural and packaging design solutions, print communications, and product naming/brand architecture solutions.

London, Gb

Responsible for strategic oversight of $2.5M in office revenue through exceptional client relationship management. Leveraged research/consumer insights, market intelligence, and competitive data to create targeted brand strategy and positioning platforms, messaging, and packaging design solutions.

Responsible for the Brand Identity creative organization leading 15+ designers to deliver creative excellence for industry-diverse Fortune 100 companies. Instrumental in establishing cross-functional teams that contributed to over $18M in regional revenue.Streamlined communication and project efficiencies for design programs executed across global offices, including high-profile initiatives with Tokyo, Mexico City, London, Paris, and Seoul offices. Expatriate relocation to Hong Kong office (4-month assignment) to serve as Executive Creative Director leading international projects for Mikimoto Pearls, KAO Soap (Jergens), Philip Morris, and Lawman Jeans.

The Management Program

Bachelor Of Fine Arts (Bfa)