Elizabeth Dela-Cruz Email & Phone Number

• Campaign management: look & feel, photography, content creation, and execution management
• Identified key consumer pain points and concerns through surveys, research, and consumer interviews to improve messaging strategy

• Campaign management: look & feel, photography, videography, content creation, and execution management
• Increased lapsed-user trial of flagship product by 36% through content management
• Led cross-category campaign creation for immune health push during peak COVID time
• Developed & led monthly analysis of drivers in the supplements/foods/fitness categories

• SEO, copywriting, social media marketing, and data analytics (Google and Social platforms) skills acquired to build the business
• Content creation of blogs and social posts to build website traffic
• Target market analysis used to make business decisions
• Doubled website traffic due to social media and website strategies

• Worked with Walmart, Idahoan, University Bookstore Brigham Young University – Idaho
• Created, conducted, and analyzed over 300 consumer surveys leading to shopper insights regarding retailer product and category purchase behavior
• Assessed competitive landscape to identify brand blocking in shelving improvements
• Analyzed point-of-sale transaction data to visualize product ranking and assortment optimization opportunities
• Performed market basket analysis on items purchased, resulting in specific product bundling recommendations
• Evaluated shelf efficiency and days inventory to identify clearance opportunities

Riverdale, Utah

• “All-Star” (highest ranking) category based on performance
• Trained new and existing associates in cashier responsibilities

• Student run, top on-campus business
• Raised campus awareness and ROI’s by creating social media updates on Instagram, and created ads/flyers
• Led team of individuals to find current trends in fashion to attract and keep consumers

Rexburg, Idaho

• Mentored students on basic business fundamentals to help them achieve a good grade in the class

• Organizational skills to reorganize clinical freezer samples
• Adhering to scientific protocol to ensure samples remain sterile

St. Joseph, Missouri Area

• “All-Star” (highest ranking) category based on performance
• June 2014 Associate of the month, highest amount of credit applications taken - corporate challenge
• Assessed trends in styles to make sales and attract customers
• Customer service and interpersonal skills were used working with a variety of customers