Liz Dennison Email & Phone Number

New York City Metropolitan Area

Integrated Communications Technology

I am accountable for increasing sales of Exogen, a safe, painless ultrasound bone stimulator that stimulates the body’s natural healing process for fractures. Brought in to streamline the internal process of Exogen, I oversee a 15-member team of order managers collaborating with the sales group to deliver the product in 72 hours and reach a higher level of compliance. My responsibilities in this position enabled me to acquire expertise with the payer mix in the East Coast. Highlights:Team Building & Change Management: With a strong focus on leading change management, I recruited/hired a team of 15 to support sales goals in a 13-state East Coast region and worked with sales managers, leadership, and internal partners at the home office to help them change their form of communication for Exogen bone stimulator. In addition, I created time allocation for budget and headcount for 2021 and 2022 and provided performance management for my team, including constructive coaching, feedback, and accountability.Sales Process Improvement: I led the introduction and implementation of a completely new sales process across sales and operations, which paved way for the sales force adding more products to their repertoire and Bioventus acquiring new companies and diversifying.Training: I created and led 2 large training classes of 50 people each, which involved speaking multiple times to groups as well as individuals in smaller breakouts multiple times at training sessions Sales Results: I was instrumental in executing on $30M in sales by decreasing the time a patient had to wait for a device from 14 to 3 days. This contributed to sales growth of Bioventus from $340M to $555M in sales over 2-years (2020-22), enabling its ability to go public and acquire 3 companies (Bioness, Misonix, and CartiHeal).

Westchester/Bronx/Rockand

In this position I sold three types of durable medical equipment therapies for osteoarthritis as well as the Exogen bone stimulator for fracture care against tough market competition. I was successful at both maintaining existing relationships and growing sales organically as well as achieving growth with new customers.Highlights:Sales Results: I achieved my goal to grow the business from $750K to $2M. Key initiatives included new product launches, sales process changes, customer support, and new business development combined with maintaining existing relationships and growing sales organically. Exogen bone stimulator sales grew from $450K to $1M+.New Product Introduction: I led the introduction of 2 new products to the market during a challenging period involving significant coding issues and a lack of insurance coverage. I assisted customers in understanding these coding challenges and pointed them in the direction of insurance payers that would cover the products. Despite these challenges, I successfully brought these products to $1M+ in sales.Product Conversions & Hub Service Initiative: I successfully converted large integrated delivery networks (IDNs) from prior products to my product portfolio, and I also worked with marketing team to launch HUB service for injections. Sales Recognitions: I was acknowledged at national meetings for exceeding quotas, repeatedly surpassing them by as much as 20% in bone stimulator and hyaluronic acid markets. In addition, I was named President’s Club Winner (2013) and was awarded a to Japan for achieving #5 ranking in product sales among 250 other sales representatives. I served as the company’s liaison with its Japanese manufacturer during week-long site visit in 2014. Sales Team Mentoring: By continuously mentoring new sales reps, I improved their selling capabilities and knowledge of product details and sales process changes.

Westchester/Bronx/Rockland

Selected to sell knee injection and bone stimulator products in NY and NJ expansion territories against top competitors, the major challenge in this position involved the company’s lack of presence in a market (particularly in local VA hospitals) and lack of product knowledge among customers. Further, I had a longstanding competitive product in the market without any market penetration from my assigned products and needed to adapt to changes within bone stimulator and hyaluronic acid markets. Highlights:Quota & Market Share Results : I consistently overdelivered on quota while growing expansion territories, capturing #1 market share for bone stimulator and #2 market share for knee injections. I hit the ground running to connect with decision-makers at local orthopedic and podiatric societies, communicate compelling product value propositions, and building and managing loyalty across product brands.

Armed with in-depth knowledge of anatomy and physiology through my doctorate studies, I launched my own physical therapy practice to treat patients with orthopedic needs. I gained experience in running a business through management of business development, sales, marketing, financial, and staffing functions.

Bachelor’S Degree, Environmental Studies, 3.5

Doctorate Of Physical Therapy