Deliver strategic brand marketing annual and tactical plans, leading the execution of advertising and other integrated marketing initiatives to achieve performance and business objectives for Land O’Lakes Foodservice. Responsible for leveraging consumer insights to drive connections between foodservice operators and the Land O’Lakes dairy foods brand, building awareness and consideration to accelerate sales.• Overhauled approach to eCommerce creative, transitioning from ad hoc requests to a strategic marketing plan. Gained alignment on messaging with business marketing and sales, directed agency through creative iterations, and mapped out campaigns based on key moments within the customer journey. In 2023, oversaw 4+ campaigns, resulting in an uptick in engagement and selling more than 42K cases of product to targeted customers.• Implemented omnichannel campaign to honor school nutrition staff and increase brand awareness. Led creative development with external agency, then convened engagement channel leads from all four Land O’Lakes brand teams to distribute audience-specific content to multiple social media platforms, email lists, and sales teams. In total, saw 4.5K landing page views and 835K impressions generated across brands.• During the height of Covid-19, quickly adapted the foodservice bi-annual product trial campaign to incorporate solutions-based messaging to address customer challenges. The campaign exceeded the benchmark KPI for sample requests and led to a 2% purchase rate.• Launched the How Do You Queso? Chef Competition to drive product trial and user-generated content for Land O’Lakes social channels. More than 200 chefs participated, submitting more than 100 social posts.

Developed marketing campaigns and events supporting Children’s Minnesota Foundation, ensuring alignment with outlined goals and objectives to drive donor engagement and retention. Oversaw cross-functional teams of both internal and external resources to execute against plans to fulfill business needs.• Spearheaded multi-channel promotional plan, creative development and event program for Children’s Star Gala – one of the largest events in the Twin Cities. Saw an increase from $1.5 to 2.3 million raised annually. • Developed strategic marketing plan to expand and promote Shine Bright for Kids, a cause marketing campaign supporting the pediatric cancer program, which saw a YoY 50% increase of participating businesses.• Directed print, digital and social communications for community engagement program focused on flu prevention, leading to more than 25M impression and more than 7.7K vaccinations for kids.

Oversaw and expanded several initiatives for the fund development team, mapping out processes that previously had not existed and executing multi-channel projects to achieve measurable results. • Managed internal creative resources and external vendors to produce a solicitation package for fall and holiday campaigns, collectively generating more than $300,000.• Led community events program, with funds exceeding 37 percent of budget through cultivation and stewardship of event coordinators.

Milkweed Editions is a nonprofit publisher of literature for adults and young adults with a mission to identify, nurture and publish transformative literature, and build an engaged community around it.Key accomplishments:• Proofread Vestments, 2011 Minnesota Book Award Winner and Extra Indians, 2011 American Book Award Winner. • Assisted with the substantive editing of The Nature of College, 2011 Minnesota Book Award Finalist.• Managed e-verse, a weekly email blast featuring poems from nonprofit publishers and local/national poetry events.• Reviewed more than 50 manuscript submissions, creating reports of recommendation or rejection for editorial staff.

Coffee House Press is a nonprofit literary publisher of fiction, poetry, and creative non-fiction, producing books that celebrate imagination, innovation in the craft of writing, and the many authentic voices of the American experience. Key accomplishments:• Perfected editing skills by studying proofreader marks, creating a style guide, and reviewing prepress proofs.• Organized mailings for galleys and press kits, online orders, and foreign rights/permissions to ensure promotion of upcoming titles.• After completing internship, proofread pages for I-Hotel, 2010 National Book Award Finalist.