Elizabeth Irvine Email and Phone Number
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Elizabeth Irvine phone numbers
My marketing career has focused on driving growth for organizations in B2B SaaS and technology media. I’ve built three marketing departments from the ground up and thrive in building impactful, revenue-generating marketing organizations for startups. My expertise spans lead generation, demand generation, brand building, event marketing, email marketing, conversion rate optimization, business development, and content marketing.I love to create powerful brand stories and customer journeys that delight users, craft multi-channel marketing campaigns that fuel pipeline, and collaborate with cross-functional leaders to create an environment and culture that delivers results.But, one of my favorite aspects of being a marketing leader is nurturing up and coming marketers. I aim to hire where I have weaknesses so we can learn from each other, facilitate autonomy of key projects, and encourage personal growth goals as part of OKRs. Many of my direct reports have gone on to lead their own teams and are thriving.Interested in working together?I advise startup marketing leaders as well as consult on marketing strategy and:- Marketing strategy in early stage startups, including budgeting, planning, digital strategy, etc.- Content marketing & inbound marketing- Conversion rate optimization- Website segmentation & personalization- Demand generation- Email marketing & event marketingIf you'd like to connect about advisory or consulting opportunities, let's chat: https://zcal.co/elizabethirvine/consultation
Siteimprove
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Sr Director Of Growth MarketingSiteimprove Oct 2024 - PresentBloomington, Minnesota, Us
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Executive Member & Washington Dc Chapter HeadPavilion Nov 2023 - PresentNew York, Ny, UsI'm the co-chapter head for Washington, DC to oversee and support members in our local community. We're focused on creating a vibrant executive community of go-to-market leaders in DC and to help those executives achieve their career goals through engagement and participation in Pavilion Membership. Pavilion is a private, international membership rooted in community-powered learning. We’re on a mission to create a world where every revenue leader and their team has the opportunity to unlock and achieve their professional potential through structured training in Pavilion University, moderated private communities, and amazing events. -
Executive Member & EnvoyPavilion Dec 2022 - Nov 2023New York, Ny, UsPavilion is powered by an international community of revenue leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow. As Core Group Leader, I support and empower Executive peers on their career journey through group facilitation, moderation, and curated roundtables. Unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams. Join today at joinpavilion.com/apply-now.
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Member, PavilionPavilion Mar 2021 - Dec 2022New York, Ny, UsCMO School Graduate (February 2022). Learned how to strengthen all of the dimensions needed in the evolving role of Chief Marketing Officer
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Vp Of Marketing And Customer SuccessMarketmuse Apr 2023 - Sep 2024Boston, Massachusetts, Us -
Vp Of MarketingMarketmuse Dec 2020 - Jan 2024Boston, Massachusetts, UsI was the first full-time marketing hire at MarketMuse and built the marketing engine from the ground up. I lead the team with a focus on efficient growth through demand generation, content marketing, community, funnel acceleration, and customer marketing. - Lead the marketing strategy that fuels 70% of our new business.- Construct high converting customer journeys, increasing demo request page conversions by 74%, interactive product page by 82% & customer reviews by 300%.- Launched the first virtual customer event, driving over 1100 registrants and a 54% show rate, and enlisted 28 external speakers from customers to industry influencers.- Use web personalization, driving over 1000 new leads in 6 months, lifting lead flow by 13%.- Scale the business development (BDR) program to focus on value and customer impact, increasing opportunity value by 40%.- Led the pivot from a sales-led to product-led pricing and packaging strategy.
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Sr Director Of MarketingMarketmuse Mar 2019 - Dec 2020Boston, Massachusetts, Us
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Director Of MarketingMarketmuse Apr 2018 - Mar 2019Boston, Massachusetts, Us
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Advisory Board MemberAdvisorycloud Feb 2023 - Feb 2024San Rafael, Ca, UsAdvisory Board Member for Gurulize, provide guidance on growth and go-to-market strategies. -
Marketing DirectorCode Ocean Mar 2017 - Mar 2018New York, Ny, UsFirst marketing hire and owned all marketing, SEO, and PR for the computational reproducibility startup that launched in early 2017. • Planned and executed campaigns and content across social, email marketing, and online channels.• Fueled blog content by writing directly and organizing across internal and external writers. Launched the blog from scratch with the internal designer.• Developed and organized workshops that fuel our sales and organic user pipeline.• Managed relationships with clients. Supported account managers to onboard clients, provide marketing materials, guide them in enabling user adoption.• Identified testing opportunities to increase conversions on the website and email engagement. Created the strategy and continue to optimize and iterate based on results. -
Digital Marketing Manager, Gartner For Marketing LeadersGartner Jul 2015 - Mar 2017Stamford, Ct, UsPlanned and executed innovative marketing campaigns across digital channels to build awareness and grow the database for the products under the Gartner for Marketing Leaders group. • Owned and advanced prospect-facing website through design changes and A/B testing. Ran sprints with the technology team and partnered with the designer to evolve the website UX.• Built marketing calendar and worked with the internal agency on exciting, interactive campaigns.• Evolved marketing automation campaigns to improve performance and increase MQLs. Updated templates, copy, and design in partnership with the internal agency.• Implemented SEO best practices. Increased organic search engine traffic by 62%.• Managed the marketing budget. Channels included paid social, branding and email campaigns to high-value partners, and retargeting campaigns. • Grew awareness and leads. Achieved 60% conversion rate on the landing page for the Q4 campaign. Increased overall conversion rate from 25-41% by iterating the designs.• Accelerated sales productivity by increasing the volume of marketing qualified leads.• Ran the employee advocacy program and social campaigns. Increased traffic from social by 88% over the previous year by implementing more visuals and a strategic calendar. -
Director Of Site Marketing, EmeaTechtarget Jun 2013 - May 2015Newton, Ma, UsBuilt and led team of writers and marketers to drive audience growth across key markets in EMEA – primarily UK, Germany, France and Nordics – and started to lead the Latin American market in 2014 as well. • Spearheaded online marketing strategy for audience growth and development, including member acquisition and retention initiatives.• Identified audience segmentation opportunities at topical and regional levels and grew them to increase revenue streams. Achieved an increase in UK lead delivery by 89% and German lead delivery by 74%.• Formulated detailed marketing forecasts for online traffic and member growth per region on quarterly/yearly basis. Grew membership for German websites by 89%.• Created and optimized landing pages to increase member conversion with editorial and custom content. German conversion rate increased by 53% YoY, doubling the number of new members.• Crafted and implemented testing strategy of online promotions to improve user engagement, including A/B tests for ad optimization and landing pages. Doubled conversion rates. • Directed paid campaigns with annual budget to increase brand awareness and member acquisition. • Tackled struggling lead generation campaigns by assessing content messaging and list strategy. Utilized additional marketing channels available to help campaigns end on time.• Managed, mentored and developed a team of 6 other marketers, associates and managers. -
Manager Of Audience Marketing, EmeaTechtarget Sep 2010 - Jun 2013Newton, Ma, UsMoved to London as one of the first employees in the European office, building the marketing department from the ground up. Launched European marketing strategy through online marketing channels, including content creation, email campaigns, social media, and tradeshow exhibitions. • Successfully executed brand management and integration for three significant acquisitions - ComputerWeekly.com, Microscope.co.uk and LeMagIT.fr.• Was the forefront in helping the company break into the German market through the launch of five websites, partnership outreach, email campaigns and social media.• Cultivated strategic partnerships across EMEA to increase awareness, traffic and site membership.• Led event marketing campaigns through email and social media for monthly editorial events and custom client events.• Organized materials and ran booths at conferences to increase brand awareness.• Managed social media programs across Twitter, LinkedIn and Google+, including influencer outreach.
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Marketing ManagerTechtarget Jan 2009 - Sep 2010Newton, Ma, UsIn this role, I was responsible for acquiring and retaining members for our application development websites, as well as driving event attendees for in-person and online events. I also managed a core group of copywriters, helping them sharpen their writing skills to deliver on program guarantees.
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Marketing AssociateTechtarget Apr 2008 - Dec 2008Newton, Ma, Us• Executed online marketing initiatives, including site updates, copy creation for email promotions and A/B testing administration for two websites.• Coordinated email and site marketing for online and in person events.• Managed social media outlets.
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Program Performance AssociateTechtarget Mar 2007 - Apr 2008Newton, Ma, UsIn my starting role at TechTarget, I was responsible for writing marketing copy for email and Web site promotions and ensuring lead delivery goals are met for online products such as sponsored white papers and webcasts.
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Freelance Marketing CoordinatorOnmarketboston Nov 2008 - Jun 2009• Assisted in grassroots marketing initiatives – created and distributed print ads and monitored social media campaigns.• Contacted potential partners, newspapers and magazines to build brand awareness.• Launched SEO campaigns and maximized online copy.
Elizabeth Irvine Skills
Elizabeth Irvine Education Details
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Ithaca CollegeMarketing
Frequently Asked Questions about Elizabeth Irvine
What company does Elizabeth Irvine work for?
Elizabeth Irvine works for Siteimprove
What is Elizabeth Irvine's role at the current company?
Elizabeth Irvine's current role is B2B SaaS Marketing leader | Consultant | Advisor | Helping organizations create high-quality, accessible content.
What is Elizabeth Irvine's email address?
Elizabeth Irvine's email address is ed****@****ail.com
What is Elizabeth Irvine's direct phone number?
Elizabeth Irvine's direct phone number is +164647*****
What schools did Elizabeth Irvine attend?
Elizabeth Irvine attended Ithaca College.
What are some of Elizabeth Irvine's interests?
Elizabeth Irvine has interest in Children, Member Of American Marketing Association.
What skills is Elizabeth Irvine known for?
Elizabeth Irvine has skills like Email Marketing, Online Advertising, Digital Marketing, Lead Generation, Marketing, Copywriting, Online Marketing, Social Media, Social Media Marketing, Marketing Strategy, Seo, Digital Media.
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