Elizabeth Elder Email and Phone Number

- Designed and created ETL processes and databases for disparate internal and external data sources, including 10+ Fortune 500 retailers and third-party ad-buying platforms- Led reporting and insight generation for team readouts on a weekly, monthly, and ad-hoc basis for 3 nationally distributed brands- Subject matter expert and key stakeholder in annual marketing mix modeling process responsible for gathering performance data from all retailers and using the results to analyze and report on retail media efficacy compared to traditional marketing channels- Partnered with internal, cross-functional teams for improved technology and functionality for retailer & retailer media performance, and joint retailer and L’Oréal business plan development

- Led and supported 7+ analysts in quarterly commercial mix modeling project(s) to ensure data integrity, result accuracy, and timely delivery- Leveraged first and third party datasets to create data-driven recommendations on marketing spend across digital and traditional marketing channels (out-of-home, print, radio, and television)- Communicated with multiple stakeholders across levels to deliver insights and field additional requests related to business development opportunities- Piloted a custom data ingestion solution across multiple API sources in partnership with client(s) and global media agency- Partnered with internal product team to develop and test proprietary marketing mix modeling and machine learning tools that can be used across client types and industries

- Synthesized large qualitative and quantitative datasets to deliver insights on client relationships across industries and countries. Data includes online surveys and interviews of client experience and competitive perspectives.- Created custom deep dives of client perspectives from multiple data sources to inform sales strategies during the RFP process

RESEARCH & ANALYTICS- Created custom research methodologies for specific industries that brought about numerous business development opportunities of $250k or more and sustained client engagement.- Led teams of researchers who collected and mined quantitative and qualitative data to deliver industry and consumer analyses- Collaborated with technical personnel to create proprietary data intelligence tools that were rolled out across the organization- Published research included topics such as customer journeys and acquisitions, competitive analyses, digital media channels, SEO/SEM, social media (Facebook, LinkedIn, Twitter, YouTube, Instagram), mobile apps, and digital innovation- Sectors covered included financial services (insurance, asset and wealth management), luxury fashion (watches/jewelry and specialty retail), and European grocery retailersCONSULTING & COMMUNICATIONS- Developed insights and recommendations for various large enterprise clients that directly influenced internal marketing campaigns- Consulted with 15+ Gartner clients, VP-level to CEO, on topics ranging from customer insights, digital marketing strategies, digital transformation, personalization, and marketing technology- Co-produced and leading content contributor for award-winning online video series Winners & Losers in a Digital Age (286K subscribers), a top series according to MarketWatch’s “The YouTube Channels for Investors to Watch Now” STRATEGY & BUSINESS DEVELOPMENT- Owned go-to-market strategy with sales and account executives to sell and/or renew the Gartner for Marketers product by providing proof of concepts and expert advice that exemplified the Gartner value proposition- Coached sales teams through decks and scripted talk tracks to identify key conversion opportunities that resulted in one-third of all new product growth in the marketing practice