Elizabeth F. Email & Phone Number

California, United States

San Ramon, CA, US

• Deliver a cohesive customer experience strategy that drives loyalty and enhances customer satisfaction across all channels in the customer journey
• Provide strategic direction for marketing messaging and creative development to maintain a consistent brand identity and overall CX
• Lead internal and agency teams to conduct market research to build target segmentation and develop an updated brand positioning strategy
• Created an Integrated Marketing Plan to launch a new loyalty program, focusing on both an acquisition strategy during launch, and a post-launch retention strategy to drive customer engagement and loyalty

San Ramon, CA, US

• Product Owner for Salesforce.com Sales Cloud & Service Cloud
• Craft and execute a vision and long-term roadmap to digitize the Sales and Global Customer Service Organization to enable pipeline growth, speed and effectiveness across multiple business units
• Led a team of software engineers to develop new CRM tools & enhancements using the Agile methodology which emphasizes iterative development to ensure flexibility and adaptability
• Managed projects through user requirement gathering, design, build, testing and implementation.
• Developed and tracked metrics to measure technology adoption and ensure successful implementation and presented findings to leadership

San Ramon, CA, US

• Ongoing exploration of methods to increase Sales Enablement globally based on capabilities and challenges related to tools, technology, training resources, business processes, etc.
• Salesforce.com Project Manager
• Foster continual implementation and adoption of tools and solutions on a global scale
• Analyze Sales & Marketing metrics

San Ramon, CA, US

• Implemented new automation tools within Marketing & Sales with specific focus on Salesforce.com CRM and Marketing Automation
• Conducted training & created processes to increase adoption & usage rates
• Created metrics to assess the effect of new tools on sales results

San Ramon, CA, US

• Developed and managed lead generation and SOW target lists by working with Sales & Marketing organizations
• Tracked and analyzed outcomes of lead generation activities and provide feedback to Sales & Marketing
• Specialized in Automotive Installed and Agriculture industries

Elk Grove, IL, US

• Collaborated with team members to identify innovative opportunities & recommended cost savings approaches
• Led group discussions of new and ongoing projects to prepare process flows and determine issue resolution
• Developed and managed prospect list and qualified incoming leads to schedule meetings and win new business

Elk Grove, IL, US

• Partnered with Sales team members to manage multiple accounts to ensure all needs were met and exceeded
• Supported sales process from initial contact through need identification, solution development & closing
• Made prospecting calls from both assigned and self- derived lists to identify potential new business
• Prepared and presented quarterly business reviews for customers

Worked with local businesses to create marketing plans and set up company websites to boost sales.

This local summer day camp is for girls ages 8-12 that runs in week-long sessions. The fun-filled, educational, and exciting summer day camp is designed to help young women realize they have the power to shape themselves, their future, and their world! “Girls on the Go” adventures through Bay Area excursions and local tours while interacting with the.

B.S., International Business, Marketing, Spanish

Master Of Business Administration (Mba)