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Develop integrated marketing and communications programs for Fortune 500 corporate affairs clients; specialize in sustainability, climate and circular economy.Create thought leadership campaigns and multi-channel stakeholder engagement strategies to drive positive reputation and ensure impactful global programming across NA, EMEA, LATAM and APAC regions.Collaborate with executives and senior business leaders to develop executive communications and thought leadership programs.Lead cross-functional teams and oversee account operations, resourcing, and staff development; partner with specialists in cross-functional teams.

Senior account lead for Edgewell Personal Care Femcare brands providing strategic integrated marketing counsel and recommendations to senior brand managers.Lead media programs for Playtex Sport, Playtex Gentle Glide, Stayfree, Carefree and O.B. spanning content marketing and activities on social, video and web; collaborate with integrated agency teams including PR and shopper marketing.Build internal rapport and collaboration across cross-discipline BCM teams including creative, production, media, strategy and measurement to oversee campaign activations from initial brief through execution and measurement.Participate directly in the planning, buying and measurement processes, incorporating insights and providing strategic POV to grow client opportunities.

Lead social media strategy of Verizon’s product and new business group, Verizon Labs, including integrated marketing communications efforts to support the launch of Exponent, a new Verizon company brand.Developed employee advocacy programming for key leadership and employees including personalized content strategies, training and creative.Oversee social media advertising campaigns including budget allocation, and managing agency and internal partners to align with corporate marketing strategy and messaging.Asses and facilitate the onboarding of key media and social listening tools and content platforms including Dynamic Signal, Crimson Hexagon, Traackr and Sprinklr.

Developed communications strategies for consumer and B2B clients across the global agency.Senior account manager for CPG brand; oversaw entire online content ecosystem including messaging for website, content, paid, creative and social. Served as lead strategist and client counselor for Fortune 50 technology brand, building and managing relationships with key client stakeholders; oversaw day to day social content and channel growth; managed sponsored and editorial partnerships with key media partners such as The Guardian and Fast Company, including onsite activations at conferences and events like SXSW 2016.