Elizabeth Frabotta Email & Phone Number

Chicago, Illinois, United States

Successfully Identify and advise clients ranging from innovative startups to established CPGs innovation, investment, and sustainable growth opportunities by analyzing new markets, potential revenue and addressable capture of market.Conceptualize and create market entry strategies including supply chain, value-based pricing, and portfolio expansion given timing, investment, and other constraints on a client-by-client basis. Rebranding of corporate clients sizing $50-500MM from brand strategy, all elements of brand book from logo, color scheme, to all marketing communications revamp including advertising initiatives and finished ads in top personal care publications to corporate external redesign External Marketing including designing and creating trade show printed materials as wella sphyiscal booth and targeting strategyConstructed supply chain for customers allowing for end-to-end solutions including base formulations, contract- manufacturing, and forming partnerships with companies in other distribution channels for product line expansion and growth. All resulting in total nine new product launches in 2020 and 3 since September.Generate new sales and product opportunities, contracts, suppliers, connected ingredient manufacturers and brands with bulk manufacturers and finished converters from product concepting to product / brand line launchDevelop proprietary, patented technologies resulting in sales of $20MM for client and two patents

• Promoted to Platform Manager to lead and build MonoSol's Personal Care platform including market development, strategy, product execution, and supply chain development.• Analyzed respective new markets, project revenue, and advised senior leadership of innovation, investment, and sustainable growth opportunities.• Conceptualized and created market entry strategies, value-based pricing structures, and portfolios in personal care segments.• Developed new product applications, patent-pending formats, and commercialized products in personal care with top CPGs and innovative startups, resulting in multiple commercializations and sustainable growth via higher profit contributions and revenue• Developed ready-made solution sets for customers, optimizing product and timelines to market including turnkey formulations compatible with primary packaging and formats without customer development required• Constructed supply chain allowing for easier, turnkey customer development with end-to-end solutions including base formulations, contract-manufacturing, and formed partnerships with new finished good convertors for SUD expansion

• Managed and developed MonoSol's Personal Care platform strategy and key product segments of focus for investment, development, and partnership strategy including market development, strategy, and executing customer product innovation and launches. • Analyzed global personal care, food, and water treatment markets via market research databases, resulting in the identification of key regions and target customers of opportunity for the company in each segment• Developed value propositions, briefs, and execution plans for new market entries resulting in committed project agreements with 3 of the top CPGs and supply chain partners

Merrillville, In

• Analyzed global detergent markets via market research, resulting in the identification of key opportunities—specifically geographic locations generating over $1 million in revenue upon launch• Analyzed and presented market data to executive leaders resulting in in interactive database tools by market segment, region, and customer for both New Business Development and CORE leadership• Led Microsoft Excel workshop for employees on presentation and function techniques.• Mentored other interns to be proficient in Excel, Powerpoint, Adobe Photoshop, and market research databases such as Euromonitor.

Bloomington, Indiana, United States

Triangle Correspondent • Managed brand publicity for Tau chapter of Sigma Kappa by reporting achievements and news to media • Composed quarterly articles for national magazine The Sigma Kappa Triangle with a 90,000+ circulation

Greater Chicago Area

Bloomington, Indiana

• Attracted and engaged young voters to register/take part in local elections; Planned social media publishing strategies to reach student voters as well as print promotional items for on campus promotion

Bloomington, Indiana

• Transcribe and edit radio advertisements promoting Indiana University's Little 500 Race• Draft articles for online publications to promote the Little 500 Race and IUSF's promotional campaign

Bloomington, In

• Update Indiana University’s Fair Trade website with upcoming events and bulletins to keep members and campus informed on the campaign• Promote Fair Trade events like fashion shows and fundraisers via online marketing campaigns

Bachelor Of Business Administration - Bba, Marketing, 3.75/4.00 Gpa

Activities and Societies: - Advertising Associate at Indiana University Student Foundation, Bloomington, IN (January 2016 – 2018) - Sigma.

4.89 Gpa