Elizabeth Gross Email & Phone Number

Boston

As owner and Head Diva, I help clients manage all aspects of their job search journey, ensuring a more productive and rewarding search. I work with people from all industries and all stages in their careers to write their resumes, strengthen their Linkedin profiles, craft compelling cover letters, develop job search strategies, networking skills and interview coaching and preparation. I was honored to speak at SXSW 2017 & 2018, presenting the talks "You've Just Been Laid Off. Now What?" and "Conquering Your Job Search Journey." I also lead classes and presentations on critical job search topics including "Creating a Stand Out Resume," "Using Linkedin for Your Job Search" and "Get Ready for Your Next Job Interview" in the Greater Boston Area. Check out my website at: jobsearchdivas.com.

Boston

Recruited to spearhead marketing communications plan for the Health Benefit Solutions product line, primarily for Health Savings Accounts. Executed against a strategic communications initiative intended to nurture product users through a significant platform conversion. Working together with creative agencies, drove excellence in creative products and encouraged new, innovative techniques. Integral part of cross-functional team reporting directly into the line of business, providing strong collaboration with subject matter experts, Sales and CRM teams. Led and directed agency activities for part of a $1.3M annual budget.• Strengthened relationships with external and internal creative agencies, resulting in ground-breaking creative work• Developed successful new materials including email and direct mail campaigns, banner ads, comprehensive product user guides, how-to videos, websites, sales collateral and style guides.

Greater Boston Area

Built internal marketing discipline for fast-paced agency with diverse capabilities and global client base. Established processes, structure and annual budgets, develop databases and instituted strategy for all marketing communications. Elevated company awareness with target audiences via marketing channels including email, web site, public relations, speaking engagements and social media. Strengthened brand through marketing collateral, sales materials, events and trade show presence. Directed all externally-facing marketing activities, hosting events from 50 person meetups to an annual conference attracting national and global audiences. Worked cross-functionally with internal and external teams to develop and execute strategic, integrated campaigns to create visibility around and demand for company services. Managed, developed and nurtured 2 direct reports. • Essential member of Leadership Team, advising senior executives on marketing and public relations best practices. Contributed to key company initiatives including employee recognition program, internal website redesign and brand evolution and extensions.• Achieved year-over-year success directing marketing and production for company’s annual HxRefactored conference, attracting 500+ attendees.

Waltham, Ma

Directed external-facing advertising initiatives across television, radio, digital, and direct response. Managed internal and external creative agencies to encourage innovative, creative products that align with brand vision and corporate objectives. Continually adjusted tactics to meet needs of fast-paced and evolving marketplace. Fostered cross-collaboration among teams to ensure consistent look and feel of advertising campaigns. • Strengthened brand focus and enhanced advertising efforts by championing transition from multiple creative resources to single creative agency. • Lead development of breakthrough radio advertising in support of company-wide marketing initiatives.

Maynard, Massachusetts

Cultivated key relationships with external advertising agencies and international counterparts to execute brand and direct response online advertising programs. Broad scope of responsibility included strategic direction of online advertising and marketing for Canadian Monster property, Monster.ca. Strategically managed budgets ranging from $1.2K to $715K in online spend to maximize ROI. Motivated teams to drive outstanding performance.• Spearheaded creative direction and execution of first-ever mobile application, “Monster Interviews.” Application has been downloaded 17.5K+ times since April 2011 launch.• Streamlined 19 disparate marketing groups across the globe by developing and introducing innovative global process for Monster.com home page poll.• Contributed to Monster’s 2-year partnership with the NFL by delivering high-profile online advertising creative for promotional period. Campaign attracted 352K unique visitors within first year and more than doubled in the following year, generating upwards of 735K unique visitors. • Embraced challenge of originating breakthrough online advertising campaigns, including in-banner functional job search, and online surveys/polls with parallel landing page featuring real-time results.• Honored with “Excellence in Marketing” award.

Maynard, Massachusetts

Contracted to manage internet advertising (OLM) and email marketing (CRM) accounts within internal Creative Department. Strengthened relationship between OLM and Creative team and heightened quality and account value by introducing strategic focus on creative development.

Rapidly promoted to manage client and operational relationships for key loyalty and retention marketing programs, including Citi ThankYou Network and American Express GNS. Magnified company visibility in marketplace by managing public relations initiatives, capitalizing on media opportunities, speaking engagements and award applications.

Boston, Ma

Charged with driving repeat business for national financial services clients through creation of comprehensive marketing materials for customer loyalty programs. Conceived monthly email and direct mail campaigns, annual marketing plans, and incentive programs that maximized consumer engagement.• Amplified consumer response rates by revamping email communication to create more relevant and engaging service.

Boston, Ma

Accountable for growth and management of financial and legal corporate accounts for premier floral design company with $25M+ in annual sales. Maximized account retention and expansion by forming positive relationships with clients. Guided creative direction for high-end floral accounts, corporate events, gifts, and incentive programs.• Generated more than $600K in annual sales revenue by strategically cultivating new business with new and existing accounts alike.• Instrumental in steering direction of marketing communications materials; authored copy for corporate website.

Avon, Connecticut

Grew in authority to develop and manage integrated marketing communications for national electrical products manufacturing, publishing, and consumer electronics companies. Directed agency teams to create dynamic print, radio, interactive, merchandising, PR, trade and consumer collateral, and product promotions. Key accounts included: Aetna Retirement Services/Aetna Funds, The Wiremold Company, The Taunton Press, and Freeplay Energy. • Outstanding contributions garnered multiple honors and achievements, such as: NY ADDY, CT Art Directors Club, Ad Club of CT, The Publicity Club of New England, and The Public Relations Society of America.

Avon, Connecticut