Managed the development and commercialization of $250+ million annual sales for Snacks new item projects on household namebrands - Cheez-It, Town House, Special K, Nutri-Grain, and Keeblero Created and executed two sales team deployments per year outlining the strategy and launch activation plan for each newitemo Worked daily with account teams to develop new item launch plans including assortment, pricing, promotions, sampling, andcustomer-specific activation• Led new item appointments with senior leadership at key customers including, but not limited to, Wal-Mart, Target, Kroger, Ahold,Publix, Delhaize and Meijer• Drove alignment with cross functional partners to ensure an all-channel approach to developing new items for grocery, club, drug, anddollar channels, including finance, supply chain, product development, and marketing• Developed new item launch requirements to determine the quantity of product needed to launch and deployment plan to distributioncenters through collaboration with the account and DSD execution teams as well as supply chain partners

- Drive $25 million in Snacks DSD sales – cookies, crackers, wholesome snacks, and fruit snacks – with a $6 million trade budget by coordinating annual sales plans with Kellogg’s internal departments & Price Chopper’s executional strategies- Grew Kellogg’s cracker portfolio +6.7% over two years through expanded distribution and increased merchandising- Implemented segmented cookie/cracker aisles in all 130 stores resulting in key pillars for Kellogg brands, +7 net sku gain, and +10% cracker linear feet- Increased Kashi Bar sales +30% through implementation of an EDLP program to align pricing with competitive market and gain ad and merchandising support once per period- Lead shopper marketing initiatives by partnering Kellogg’s opportunities with Price Chopper’s loyalty card data to develop customer-specific programs- Generated $250k annual incremental sales by negotiating exclusive shelf distribution of Keebler cones with summer merchandising program- Increased Back to School merchandising opportunities in the Capital District by creating horse racing POP to execute in all stores local to the horse track

- Manage HQ calls for Morning Foods and Snacks business for the Foodmaster account – Approximately $2MM in annual sales- Administer customer specific marketing events such as retailer coupons, overlays, and NASCAR appearances for several key accounts in the New England market

- Prepared account-specific weekly, monthly, and quarterly reporting comparing budget versus actual performance- Assist in managing the broker team through maintaining promotional activity plans and participate in monthly conference calls to identify industry trends and customer performance- Identify accounts and products with the opportunity to increase sales activity through analysis of internal shipment and IRI/Nielsen syndicated data

Worked directly with National and Key Account Managers to gather learnings and provide specific, targeted recommendations to optimize trade budget through the development of a post-promotional analysis tool.

Provided assistance to prospective and existing customers to book on-site catering events.