Leading global marketing strategies and initiatives that drive product positioning, brand differentiation, and market growth. Focused on product launches, content strategy, and cross-functional collaboration to support new product development. I manage digital and traditional marketing efforts, including PR, trade shows, and internal communications, while overseeing a high-performance team.

Developing and executing the global marketing communications strategy for Gentherm Medical's portfolio of patient temperature management products.

Led the firm's communications team responsible for internal and external communications, the CSH brand, digital marketing activity and PR. Modernized and transformed the CSH brand, designed omni-channel campaigns, established first paid advertising, social and SEO strategies.

• Lead consultant to 10+ clients, generating six figures in 2 years.• Conceived the new practice and revenue stream, delivering marketing consulting services to small accounting firms with little or no internal marketing.• Architected and delivered suite of services including strategic consulting, content marketing, creative services, and technology implementation.

• Led brand consolidations, web migrations and training for 5 acquisitions in 3 years.• Created the reporting framework for strategic, operational and tactical KPIs and metrics.• Managed two website overhaul projects for the firm’s rebranding initiatives.• Built high-performing lead and demand generation campaigns.• Managed and optimized core martech stack & sought out new technology.

• Owned and optimized cshco.com.• Executed all digital campaigns via multiple channels and mediums.• Measured, analyzed, and optimized digital campaigns to maximize ROI.

• Provided critical front-end development, maintenance & enhancements to CoreLogic.com.• Executed digital lead gen campaigns for 15+ product groups.• Managed presence on multiple social media platforms.

International Banking Competitive Analysis: Marketing Tactics: - Identified and analyzed consumer marketing tactics of international banks to establish a global competitive landscape - Developed Subjective Matrix Model with rankings of website design, social media, guerilla marketing, and branch technology including paid, owned and earned media - Presented findings and multi-year strategy recommendations to marketing leadership

• Designed and conducted user experience testing of mobile software application• Created and presented findings report to Operations and Design team for potential marketing “lift”

• Member of Kappa Alpha Theta Executive Board• Chairman of the Risk Management Team, Membership Development and Social Committee• Responsible for management of annual $45K budget

• Participated in design and development of advertising campaigns• Managed social media accounts: Twitter, Facebook using HootSuite• Sales pipeline and opportunity updates using SFDC and Excel