Elizabeth Friedman Haybron Email & Phone Number

Greater St. Louis

Lead business development pharmaceutical engagements on the Buy and Sell side

• Team management. Led team of 4 professionals in search and evaluate activities for rare disease licensing resulting in 3 deals in 2021• Opportunity identification. Drove search for rare disease deal ideas, including clarification of strategic objectives, initial screening of assets, and prioritization of ideas for further assessment• Opportunity analysis. Oversaw team development of product assessments (including patient-based forecasts), KOL market research, and business case… Show more • Team management. Led team of 4 professionals in search and evaluate activities for rare disease licensing resulting in 3 deals in 2021• Opportunity identification. Drove search for rare disease deal ideas, including clarification of strategic objectives, initial screening of assets, and prioritization of ideas for further assessment• Opportunity analysis. Oversaw team development of product assessments (including patient-based forecasts), KOL market research, and business case development• Conference partnering. Oversaw annual plan and planning of partnering activities at key business development conferences, including lead identification, schedule development, partner meetings, and post-conference activities Show less

Webster Groves

• Led new product launch readiness of specialty product portfolio for Generics• Spearheaded all analytics work (i.e., IQVIA, etc.) for Generics, Addiction Treatment, API, and International divisions• Led development of promotional materials for Generics, Addiction Treatment, API, and International divisions • Managed convention schedule for Generics, Addiction Treatment, API, and International divisions

Chesterfield, Mo

• Managed development and implementation of salesforce and specialty distribution promotional materials and unbranded patient educational initiatives (e.g., digital promotions, etc.)• Direct-to-patient digital initiatives. Identified and managed initiatives with BabyCenter, What to Expect, and WebMD for Makena-eligible patients• Peer-to-peer speaker programs. Spearheaded vendor evaluation and selection, defined the scope of speaker programs (webcasts, live programs, roundtables), and… Show more • Managed development and implementation of salesforce and specialty distribution promotional materials and unbranded patient educational initiatives (e.g., digital promotions, etc.)• Direct-to-patient digital initiatives. Identified and managed initiatives with BabyCenter, What to Expect, and WebMD for Makena-eligible patients• Peer-to-peer speaker programs. Spearheaded vendor evaluation and selection, defined the scope of speaker programs (webcasts, live programs, roundtables), and launched program for Makena Show less

Hazelwood, Mo

Strategy, new product planning, business development, forecasting, international expansion, market research; focus on pain management and other central nervous system (CNS) diseases; abuse deterrence expertise.

St. Louis, Mo

Consulting business advising drug manufacturers, market research companies, and advertising agencies. Acted as Director of Marketing (full time) for a supplement company.

Liberty Corner, Nj

Launched company’s first two products, including product positioning, key message development, development of promotional campaigns, and appropriate use of medical education to maximize sales potential of cardiovascular products.

Morris Plains, Nj

Lipitor product management: responsibilities spanned marketing plan development, promotional budget management, and tactical development and implementation.

Warren Township, Nj

Led team of seven professionals to position and market products in managed markets for pharmaceutical clients. Customers spanned HMOs, PBMs, long-term care, home care, subacute care, GPOs, and employers.

Stanford, Ca

Authored multi-client syndicated market reports; conducted physician interviews to inform forecasts.

Mba, Healthcare Management

Ba, Biology

BA, Biology; 4 year starter on tennis team