Elizabeth Friedman Haybron Email and Phone Number
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Elizabeth Friedman Haybron is a Shadow Lake Group is a global business development transaction advisory firm with a highly experienced business development team of multidisciplinary specialists devoted to the Life Science industry at Shadow Lake Group Inc.. She possess expertise in pharmaceutical industry, product management, strategy, market research, product launch and 17 more skills. Colleagues describe her as "Elizabeth is a talented, energetic marketing professional with a long-range view. She has a natural ability to manage a marketing program or a product launch with teamwork, organization, and accountability. As a part of my team, Elizabeth created processes, led strategic projects, and served the department as a great thought partner. She would make a great addition to any pharma marketing or strategy team."
Shadow Lake Group Inc.
View- Website:
- shadowlakegroup.com
- Employees:
- 5
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Business Development DirectorShadow Lake Group Inc. 2022 - PresentGreater St. LouisLead business development pharmaceutical engagements on the Buy and Sell side -
Business Development DirectorRarestone Inc. 2020 - 2022• Team management. Led team of 4 professionals in search and evaluate activities for rare disease licensing resulting in 3 deals in 2021• Opportunity identification. Drove search for rare disease deal ideas, including clarification of strategic objectives, initial screening of assets, and prioritization of ideas for further assessment• Opportunity analysis. Oversaw team development of product assessments (including patient-based forecasts), KOL market research, and business case… Show more • Team management. Led team of 4 professionals in search and evaluate activities for rare disease licensing resulting in 3 deals in 2021• Opportunity identification. Drove search for rare disease deal ideas, including clarification of strategic objectives, initial screening of assets, and prioritization of ideas for further assessment• Opportunity analysis. Oversaw team development of product assessments (including patient-based forecasts), KOL market research, and business case development• Conference partnering. Oversaw annual plan and planning of partnering activities at key business development conferences, including lead identification, schedule development, partner meetings, and post-conference activities Show less
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Product AnalyticsMallinckrodt Pharmaceuticals 2017 - 2020Webster Groves• Led new product launch readiness of specialty product portfolio for Generics• Spearheaded all analytics work (i.e., IQVIA, etc.) for Generics, Addiction Treatment, API, and International divisions• Led development of promotional materials for Generics, Addiction Treatment, API, and International divisions • Managed convention schedule for Generics, Addiction Treatment, API, and International divisions -
Product Manager, MakenaAmag Pharmaceuticals 2014 - 2017Chesterfield, Mo• Managed development and implementation of salesforce and specialty distribution promotional materials and unbranded patient educational initiatives (e.g., digital promotions, etc.)• Direct-to-patient digital initiatives. Identified and managed initiatives with BabyCenter, What to Expect, and WebMD for Makena-eligible patients• Peer-to-peer speaker programs. Spearheaded vendor evaluation and selection, defined the scope of speaker programs (webcasts, live programs, roundtables), and… Show more • Managed development and implementation of salesforce and specialty distribution promotional materials and unbranded patient educational initiatives (e.g., digital promotions, etc.)• Direct-to-patient digital initiatives. Identified and managed initiatives with BabyCenter, What to Expect, and WebMD for Makena-eligible patients• Peer-to-peer speaker programs. Spearheaded vendor evaluation and selection, defined the scope of speaker programs (webcasts, live programs, roundtables), and launched program for Makena Show less -
Strategy & Portfolio ManagementMallinckrodt Pharmaceuticals 2005 - 2014Hazelwood, MoStrategy, new product planning, business development, forecasting, international expansion, market research; focus on pain management and other central nervous system (CNS) diseases; abuse deterrence expertise.
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Independent ConsultantHaybron Consulting 2002 - 2005St. Louis, MoConsulting business advising drug manufacturers, market research companies, and advertising agencies. Acted as Director of Marketing (full time) for a supplement company.
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Product ManagerReliant Pharmaceuticals (Acquired By Glaxosmithkline) 2000 - 2001Liberty Corner, NjLaunched company’s first two products, including product positioning, key message development, development of promotional campaigns, and appropriate use of medical education to maximize sales potential of cardiovascular products.
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Product Manager, LipitorPfizer (Formerly Parke Davis) 1997 - 2000Morris Plains, NjLipitor product management: responsibilities spanned marketing plan development, promotional budget management, and tactical development and implementation.
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Director, Market ResearchEmron 1993 - 1995Warren Township, NjLed team of seven professionals to position and market products in managed markets for pharmaceutical clients. Customers spanned HMOs, PBMs, long-term care, home care, subacute care, GPOs, and employers. -
Technology AnalystPlan A 1990 - 1993Stanford, CaAuthored multi-client syndicated market reports; conducted physician interviews to inform forecasts.
Elizabeth Friedman Haybron Skills
Elizabeth Friedman Haybron Education Details
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Wharton School Of BusinessHealthcare Management -
Biology
Frequently Asked Questions about Elizabeth Friedman Haybron
What company does Elizabeth Friedman Haybron work for?
Elizabeth Friedman Haybron works for Shadow Lake Group Inc.
What is Elizabeth Friedman Haybron's role at the current company?
Elizabeth Friedman Haybron's current role is Shadow Lake Group is a global business development transaction advisory firm with a highly experienced business development team of multidisciplinary specialists devoted to the Life Science industry.
What is Elizabeth Friedman Haybron's email address?
Elizabeth Friedman Haybron's email address is el****@****odt.com
What is Elizabeth Friedman Haybron's direct phone number?
Elizabeth Friedman Haybron's direct phone number is +131499*****
What schools did Elizabeth Friedman Haybron attend?
Elizabeth Friedman Haybron attended Wharton School Of Business, Wesleyan University.
What skills is Elizabeth Friedman Haybron known for?
Elizabeth Friedman Haybron has skills like Pharmaceutical Industry, Product Management, Strategy, Market Research, Product Launch, Cross Functional Team Leadership, Marketing, Business Development, Biotechnology, Product Development, Oncology, Medical Devices.
Who are Elizabeth Friedman Haybron's colleagues?
Elizabeth Friedman Haybron's colleagues are Lotta Lavonen, Rochelle Seide, Peter Loparco.
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Elizabeth Friedman Haybron
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Elizabeth Friedman Haybron
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