> Oversee global industry event strategy of 500+ events aligning to critical business objectives and revenue demand targets while creating corporate guidance for field and regional-led events.> Advise on Red Hat Summit expo, including floor design, internal BU presences and brand activations for ~8,500 attendees.> Lead team of 10 event managers and coordinators focusing on enablement, empowerment and expertise in event execution and marketing principles. Thoughtful and engaged collaborator ensuring alignment with executives and business stakeholders.> Maintain industry event operations including vendor contract relationships, budget efficiencies, performance metrics, quarterly business reviews and innovative software tools.> Drive continual program improvements and increase return on investment from 50-500%.

>Planned and executed a full year’s program of 500+ events worldwide. >Strategically negotiated event sponsorships that support the business, program objectives, and integrated marketing campaigns aligned with high value offers. >Worked across cross-portfolio teams to translate business goals and objectives from marketing plans into compelling event strategies that deliver engagement, leads, pipeline and revenue.Key Achievements:• Developed and delivered breakthrough ideas and innovative event activities / tactics that attracted new buyers and drove engagement• Tracked, measured and reported the global event performance, working across regions to identify and analyze gaps and action plans to course-correct event execution• Analyzed and identified root cause and action plans to address event performance issues and drive continual improvement in both worldwide and regional event results• Led team from planning to implementation and execution of the most successful annual C-level event under the direction of IBM CEO and GM of the Security BU.

The Digital Media Strategist for the Security Marketing team owns the overall digital strategy and ensures campaign managers align tactics to goals and objectives. They work closely with portfolio, campaign, social media marketing and content marketing leaders to develop growth oriented strategies across all digital touch points. The Digital Media Strategist is responsible for delivering digital results across all core product portfolios. They support local country teams in delivering easy to deploy programs, monitoring global adoption of digital campaigns and best practices. They influence leadership to invest in innovative digital tactics that uplift business objectives.

In this role, I was the Director of Events for Revolution Analytics (which was acquired by Microsoft) and hired to evaluate and analyze performance of executed programs for ROI to support future recommendations for the company's first proprietary events. Key Achievements: • Developed a customer-focused, educational webinar series including content development & materials that averaged 1,500+ registrations and over a 30% attendance rate• End-to-end management of 28 events including contract negotiations, staffing, setup/breakdown, shipping, & speakers, as well as owned and managed agency and vendor relationships• Implemented and managed a comprehensive calendar of marketing activities/events• Created a new inside sales/lead follow up program for lead progression to opportunity• Created customer success collateral through webinars, video interviews, use cases, and whitepapers

After IBM’s acquisition of Netezza, I continued to manage all end-to-end event logistics for third-party sponsored conferences as well as a proprietary user conference (Enzee Universe) and a 12-city roadshow.Key Achievements:• Led production of a 12-city international roadshow, a user conference for 500+ clients and multiple third-party conference expo sponsorships• Exemplified a unique approach to marketing programs driving strong client relationships, recurring revenue and customer commitment to the business• Managed the Events Team quarterly budget (multi-million per quarter) with emphasis on efficient spending and zero-loss of funding• Achieved metrics beyond set goals for the fiscal year 2011 and 2012

Assisted with annual fundraising of 1M+ for annual AIDS Walk Boston event.