As a strategic and detail-focused Operations and Marketing Leader, I enjoy the challenge of jumping into a company without a defined and carved-out space, where there is chaos to turn into growth. I have led successful strategic overhauls and detailed, flawless executions. I am an Adobe alum and an ADDY Award winner. My experience has included everything from tapping into the customer journey, using metrics to dissect and perfect digital content and language, and leading collaborations amongst peers, subordinates, and superiors to develop and build high-impact programs. My skills are industry agnostic. To date, I have built programs in high-growth tech, distribution, and environmental cleanup and remediation. STRATEGIC LEADERSHIP – When I arrived in my current role at EnvironForensics, there were multiple tactics but no overarching plan. I worked with leadership to briefly pause the activity and develop a vision. This revised strategy included a content overhaul and has boosted customer leads +434%. CUSTOMER FOCUS – As the first Content Strategy hire at Adobe, there was not a digital content roadmap to follow. Experience guided me to bring cohesion and a tight customer focus to all communications. I followed this to develop a cycle of engaging content, data analysis, and message refinement, which drove downloads and converted downloaders to active users. CROSS-FUNCTIONAL COLLABORATION – Taking time to understand pain points is key. In my current role at EnviroForensics, I have used storytelling, raw enthusiasm, and data to persuade senior leadership to invest in new digital strategies. At Adobe, I used influence and customized data reporting to build trust between teams and focus stakeholders on the customer. CREATIVE EXECUTIONS – In all of my roles, I dive into the customer journey, see white space, and communicate brand value. Flawless executions are key. I have earned 4 National and regional ADDY awards recognizing superior creative excellence and execution. AREAS OF EXPERTISEMarketing & Creative Strategy ♦ Planning ♦ Program Management ♦ Scalable Growth ♦ Partnership Management ♦ Digital Marketing ♦ Problem Solving ♦ Change Management ♦ Cross-Functional Collaboration CONTACT MEI am always excited to expand my network and think about new ideas. I look forward to connecting with you.
Listed skills include Advertising, Social Media, Integrated Marketing, Social Media Marketing, and 40 others.
