Elizabeth Herber Email & Phone Number

• AI for Marketing and Business Course
• Undertaken since January via Coursiv.
• Gained insights into using AI tools for analyzing market trends and consumer behavior.
• Learned to implement AI for personalizing marketing campaigns and automating tasks like data processing and customer service.
• Explored optimizing digital ads with AI-driven predictive modeling.
• Explored enhancing customer experience with AI chatbots and recommendation systems.Career Aspirations:Having pursued this course to augment my skill set, I’m eager to leverage AI technologies to drive innovation and.

Irving, Texas, US

Lead bartender with excellent customer service and a long list of regulars!

Fort Lauderdale, FL, US

• Tasked with the full launch of a new Atlanta office – from setting up infrastructure to defining processesand training the initial team
• Built a strong foundation and strategic roadmap for the office's future success

Atlanta, Georgia, US

• Developed and implemented overall client strategies, driving optimization and ensuring bottom-lineresults
• Mentored and managed 15 junior staff, enhancing team performance and professional growth

Atlanta, Georgia, US

- Lead the development and management of integrated marketing, digital and PR team to better service our clients by expanding outside the agency’s core competency.- Daily management, execution and reporting of current integrated accounts, ensuring on-time deliverables and results.- Key member of business development team, responsible for producing and.

Atlanta, Georgia, US

• Increased Living Donor transplant leads by 408% YOY, and reduced spending by 15% in first year
• Developed and managed strategic marketing plans to drive revenue, awareness, patient acquisition/retention (B2C) and physician referrals (B2B) for the cancer and transplant business units.
• Daily management of internal and agency teams to ensure strategy alignment.
• Reported data, insights and ROI to executive leadership regularly.
• Identified key value drivers for acquisition/retention targets through data analysis and market segmentation
• Synthesized and simplified information into clear, consistent and compelling content to drive conversion

Jacksonville, FL, US

-PRSA Phoenix Award Winner for work on behalf of the Georgia Dept. of Economic Development.- Researched, recommended and implemented new reporting tools and processes agency-wide in order to better track and analyze client KPIs, drive results and provide insight for future activities.-Key player in the development and presentation of strategic proposals.

Atlanta, GA, US

Worked closely with Atlanta CEOs, marketing departments, and teams on various accounts to help make our clients a leader in their industry through strategic story development, media placements, social media and trade show consultation/support.Clients Included: - Saia Trucking - PriceWaiter - SmartFurniture - InReality - Status Solutions - c5 Georgia.

Decatur, GA, US

Worked with firm’s joint partners on business strategic development. Also responsible for managing client accounts including: all communications, event planning, PR writing, and social media management. I attend networking events weekly in order to determine and pursue potential clients. Accountable for proposal writing, budgeting, creating marketing.

Was responsible for optimizing customer sales and marketing programs through new customer research, phone communication, web sites, e-mail blasts and blogs. Required to be both creative and informative, as the company goal was to educate prospective customers on what we can do for them and their business. Played a key role in identifying prospective.

Am responsible for researching story ideas, handling field reporting equipment, gathering, editing, and writing script for video footage. Am also responsible for a timely, professional presentation on camera for the university's weekly news show.

Am responsible for reporting on and off campus stories, as well as developing/writing/photographing weekly stories while adhering to a deadline.

Carrollton, Georgia, US

Internship. Conducted research, implemented and evaluated select portions of an overall campaign that my team designed in order to create awareness amongst the university. Also helped plan, organize, and advertise a launch party that signaled the start of programming.