Elizabeth Herber Email & Phone Number

AI for Marketing and Business Course • Undertaken since January via Coursiv. • Gained insights into using AI tools for analyzing market trends and consumer behavior. • Learned to implement AI for personalizing marketing campaigns and automating tasks like data processing and customer service. • Explored optimizing digital ads with AI-driven predictive modeling. • Explored enhancing customer experience with AI chatbots and recommendation systems.Career Aspirations:Having pursued this course to augment my skill set, I’m eager to leverage AI technologies to drive innovation and achieve impactful results in marketing and business endeavors. I am open to exploring opportunities where I can apply these skills to contribute effectively and drive growth in dynamic environments.

Irving, Texas, Us

Lead bartender with excellent customer service and a long list of regulars!

Fort Lauderdale, Fl, Us

Tasked with the full launch of a new Atlanta office – from setting up infrastructure to defining processesand training the initial team• Built a strong foundation and strategic roadmap for the office's future success

Atlanta, Georgia, Us

• Developed and implemented overall client strategies, driving optimization and ensuring bottom-lineresults• Mentored and managed 15 junior staff, enhancing team performance and professional growth

Atlanta, Georgia, Us

- Lead the development and management of integrated marketing, digital and PR team to better service our clients by expanding outside the agency’s core competency.- Daily management, execution and reporting of current integrated accounts, ensuring on-time deliverables and results.- Key member of business development team, responsible for producing and selling integrated strategies to meet potential clients’ bottom-line objectives.

Atlanta, Georgia, Us

● Increased Living Donor transplant leads by 408% YOY, and reduced spending by 15% in first year● Developed and managed strategic marketing plans to drive revenue, awareness, patient acquisition/retention (B2C) and physician referrals (B2B) for the cancer and transplant business units.● Daily management of internal and agency teams to ensure strategy alignment.● Reported data, insights and ROI to executive leadership regularly.● Identified key value drivers for acquisition/retention targets through data analysis and market segmentation● Synthesized and simplified information into clear, consistent and compelling content to drive conversion● Executed initiatives across multiple formats and channels (email/mobile/social/print/video/event/etc)● Continually tracked, analyzed and reported results to executive leadership using data and visualization techniques.● Developed new lead-gen tactics to increase referrals at the point of care

Jacksonville, Fl, Us

-PRSA Phoenix Award Winner for work on behalf of the Georgia Dept. of Economic Development.- Researched, recommended and implemented new reporting tools and processes agency-wide in order to better track and analyze client KPIs, drive results and provide insight for future activities.-Key player in the development and presentation of strategic proposals, which secured significant new business (including Susan G. Komen Atlanta, CareSource and Ingenious Med - for example).-Predicted influencer marketing as a key strategy for our clients, and initiated agency usage of relevant tools/platforms within budget to better offer this service & acquire new accounts.-Secured placements in tier-one media outlets including the Today Show, Good Housekeeping, Wall Street Journal, AP, and more.-Increased internship applications and hires 100% by implementing strategies to recruit and retain talented students in top schools across the state and Southeast.-Regularly participated in professional development/learning opportunities which provided industry insights and strategies to better service our clients.

Atlanta, Ga, Us

Worked closely with Atlanta CEOs, marketing departments, and teams on various accounts to help make our clients a leader in their industry through strategic story development, media placements, social media and trade show consultation/support.Clients Included: - Saia Trucking - PriceWaiter - SmartFurniture - InReality - Status Solutions - c5 Georgia - Response Mine Interactive - and others.

Decatur, Ga, Us

Worked with firm’s joint partners on business strategic development. Also responsible for managing client accounts including: all communications, event planning, PR writing, and social media management. I attend networking events weekly in order to determine and pursue potential clients. Accountable for proposal writing, budgeting, creating marketing materials, basic graphic design, as well as researching, planning, and implementing overall marketing and PR campaigns. All proposals I have written for the company have been accepted by potential clients with minor and minimal changes.The below links are stories and press releases that I have written. Also, there are links to broadcast news stories that I attained for clients, as well as an example of a blog I help manage.

Was responsible for optimizing customer sales and marketing programs through new customer research, phone communication, web sites, e-mail blasts and blogs. Required to be both creative and informative, as the company goal was to educate prospective customers on what we can do for them and their business. Played a key role in identifying prospective customers and bringing in new business through B2B networking, volunteering for business association committees, research, referrals, etc. Sometimes required to do minimal graphic design work and aid in production efforts.

Am responsible for researching story ideas, handling field reporting equipment, gathering, editing, and writing script for video footage. Am also responsible for a timely, professional presentation on camera for the university's weekly news show.

Am responsible for reporting on and off campus stories, as well as developing/writing/photographing weekly stories while adhering to a deadline.

Carrollton, Georgia, Us

Internship. Conducted research, implemented and evaluated select portions of an overall campaign that my team designed in order to create awareness amongst the university. Also helped plan, organize, and advertise a launch party that signaled the start of programming.