Welcome to The House of Elizabeth, where we craft unforgettable marketing campaigns and extraordinary events that captivate audiences and exceed expectations. With a passion for creativity and a commitment to excellence, we specialize in transforming visions into reality.Key Responsibilities:• Strategic Campaign Development: Leading the conceptualization and execution of innovative marketing campaigns that drive brand awareness and engagement.• Event Management: Orchestrating flawless events from inception to completion, ensuring every detail aligns with our clients' objectives and exceeds attendee expectations.• Client Collaboration: Building strong, collaborative relationships with clients to understand their goals and deliver tailored marketing and event solutions.• Team Leadership: Inspiring and guiding a team of talented professionals to deliver exceptional results and exceed client expectations.• Business Development: Identifying growth opportunities and forging strategic partnerships to expand our presence in the market.Achievements: • Successfully launched impactful marketing campaigns that significantly enhanced brand visibility and market positioning for our clients. • Executed memorable events that garnered positive feedback and strengthened client relationships.• Recognized for creativity, attention to detail, and commitment to delivering exceptional results in every project undertaken. Visit www.thehouseofelizabeth.com to explore how we can elevate your next marketing campaign or event to new heights of success.

In this tenure, I oversaw a diverse range of events, including corporate gatherings, trade shows, product launches, and training sessions, ensuring flawless execution and successful results. I implemented cost-effective strategies, secured favorable contracts, and increased ROI to enhance profitability. I led a team to foster a collaborative and high-performing work environment. • Delivered high-impact events while optimizing costs and achieving significant savings.• Cultivated strong relationships and conducted thorough competitive analyses to secure favorable terms.• Led and strategized new processes, managing P&L, budgeting, forecasting, and handling accruals.• Enhanced brand performance through Florida State University partnership, achieving millions of impressions on ESPN games and social campaigns, distributing hundreds of thousands of samples, and driving sales to distributor partners.• Launched virtual beauty education, reaching 10,000 global participants and generating over a million dollars in sales from the first event. Produced 14 events, reaching millions and significantly increasing company profits.• Leveraged CRM systems, social media, email marketing, event platforms, and engagement tools to effectively promote events and enhance attendee engagement.• Transformed department from a loss to revenue-generating segment and generated millions in profit for the company.

In this tenure, I pioneered and executed initiatives utilizing new collateral, website SEO and SEM, e-blasts, social media, CRM, and branding. I collaborated with Visitor Bureaus and Chambers to effectively promote World Golf Village properties. Additionally, I actively exhibited at and attended trade shows and local networking events to enhance visibility and build connections. • Introduced a new sales model that boosted event sales revenue by 98%.• Identified underserved market needs within local schools and built strong relationships with school leaders, resulting in a 15% increase in new local audience.• Created new visitor sources through integrated marketing strategies with national companies and tour operators, leading to a 5% increase in attendance.• Created programs and events which generated over one million dollars in revenue and increased attendance by tens of thousands.• Boosted the company's social media engagement, leading to a marked increase in follower count.• Managed over 600 events, ensuring successful execution and high levels of customer satisfaction.

I cultivated regional business relationships by identifying untapped market opportunities, generating new sales line items, conducting territory visits, managing area staff, and engaging donors. I provided and developed strategic marketing leadership through targeted advertising, event planning, R&D, and social services initiatives. • Realized the highest level of regional donations through new business development efforts.• Secured a 100% increase in Gala donations compared to the previous year.• Successfully planned and executed over 10 large-scale event engagements.

I re-engineered the branding of the TOUR Academy marketing materials for all site locations. Executed specific marketing and sales initiatives through grassroots strategies, sponsorships, advertising, and operational management. Evaluated and carefully monitored trends in the golf academy segment using market research to complete a national competitive analysis. Developed and implemented the marketing plan for World Golf Village.• Localized the global strategy to target the culture and expectation of the local market, resulting in 25% growth• Identified trends to improve market share in highly competitive markets• Planned and executed high-profile client events throughout the country

I was responsible for client upselling & retention, recruiting, training, packaging, call center and marketing. Managed multiple departments while leading a 50-person team of marketers. Built and led weekly meetings, annual budgets, marketing proposals, vendor contracts, monitoring P/L, lead generation, practice of six sigma techniques and employee performance management. Implemented and planned bi-weekly resort marketing events and 26 yearly off-site sales events with highest company closing percentage. • Reduced marketing cost by 50% while increasing closing rate by 75%• Recognized as # 1 internal marketing department in company for 2007• Created new revenue stream company-wide via weekly owner sales events